Maserati Certified Preowned Program is here!! | FerrariChat
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Maserati Certified Preowned Program is here!!

Discussion in 'Maserati' started by tfazio, Feb 8, 2007.

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  1. tfazio

    tfazio Formula 3
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    #1 tfazio, Feb 8, 2007
    from autoblog.com

    Maserati officially launches Trident Discoveries CPO program
    Posted Feb 8th 2007 12:54PM by Mike Magda
    Filed under: Car Buying, Chicago Auto Show, Sports/GTs, Maserati

    Maserati is going after the premium BMW, Jag and Porsche shopper by announcing today it will be offering certified pre-owned (CPO) vehicles. Combined with a new in-house finance service and the addition of an automatic transmission to the Quattroporte, the Trident Discoveries CPO program should help Maserati expand its customer base.

    "We don't want to be an exception," said company spokesman Jeff Ehoodin at a press conference during the Chicago Auto Show. "We are not an exotic."

    CPO programs have been a major marketing platform for other luxury brands, especially those trying to lure first-time owners. Last year, BMW sold just over 80,000 CPO vehicles while Mercedes-Benz and Lexus were around the 46,000 mark. Porsche and Land Rover were on the low end with 2006 sales of about 6,000 units each.

    Maserati obviously doesn't have a product line that cross-shops with a C-class or 3-series and isn't expecting CPO numbers that high. However, the automaker does want to seduce a potential 7-Series or S-Class AMG buyer to consider a used but fully serviced and inspected Maserati.

    "One hundred percent of our sales are conquests," said Ehoodin. "We want to present every opportunity for ourselves."

    Qualifying Maseratis sold under the Trident Discoveries program are no more than five years old and have not logged more than 90,000 miles. The vehicle undergoes a 120-point inspection and is guaranteed not to have been in a serious accident. Roadside assistance and extended warranty plans are also available.
     
  2. GCalo

    GCalo F1 Veteran

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    #2 GCalo, Feb 8, 2007
    A "serious" accident?

    So that means that less than "serious" accidents are ok?

    Is this statement an accident?
     
  3. Derek at FoD

    Derek at FoD Formula 3
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    #3 Derek at FoD, Feb 8, 2007
    I'll bet you'll find similar fine print with any CPO warranty offered. Basically, branded titles will not qualify for the warranty.
     
  4. RossoCorsaItaly

    RossoCorsaItaly F1 Rookie
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    #4 RossoCorsaItaly, Feb 8, 2007
    Is this guy retarded?
     
  5. ryalex

    ryalex Two Time F1 World Champ
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    #5 ryalex, Feb 8, 2007
    It makes sense on many levels: Maserati isn't trying to compete with Ferrari, Lambo, Aston Martin, etc. which are "exotic" brands, but against Mercedes, BMW, Jaguar, and (to an extent) Porsche, which are "luxury" brands.

    They are trying to avoid exotic status because that isn't their competition, nor do they want the reputation for discomfort, repairs and quirkiness that comes with an "exotic" car. They want the comfort, power and peace of mind of a "luxury" car.
     
  6. wax

    wax Five Time F1 World Champ
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    #6 wax, Feb 8, 2007
    A real Buzz-Killer, ain't he?
     
  7. GhostRider

    GhostRider Formula Junior

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    #7 GhostRider, Feb 9, 2007
    And this is why Maserati will never be what it should be, while it's under the Fiat umbrella. They are not going to allow it to be on par with their favorite child--Ferrari. It's a real shame...
     
  8. Prancing 12

    Prancing 12 F1 Rookie
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    #8 Prancing 12, Feb 9, 2007
    But Maserati can't make money being on the "exotic" plane. Being cross-shopped against 750s, S550s, A8s etc are much more lucrative.
     
  9. GhostRider

    GhostRider Formula Junior

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    #9 GhostRider, Feb 9, 2007
    How do we know? Fiat has never let them offer anything of the sort since they bought them from DeTomaso. The Citroen era has more exciting models.
     
  10. Prancing 12

    Prancing 12 F1 Rookie
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    #10 Prancing 12, Feb 9, 2007
    You can't tell me that the current QP can be seen as a comparable to an Arnage, Flying Spur, Phantom, Maybach or up coming Rapide... Perhaps the Maserati name could "carry" a more appropiate and different model, to compete into the "exotic" class. As it stands, I see the QP as a Flying Spur level model, only with nothing above it...
     

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