Schumacher or Jordan?

Jordan.

 

Worldwide I'd say Shumi. Who would really know who Jordan is(or care too much) outside of the US? There would be stats on this if you did a little digging.

 

Jordan. His clothes alone are marketed worldwide. Even if someone doesn't know what he does, I'm sure they'd see his name at some point.

 

Worldwide.... Schumi hands down.

 

Not sure, but I know , at least, the Italians know who Jordan is....for sure!

 

Jordan, definitely - I remember reading some marketing reports that said Jordan was up there with Santa Claus and Ronald McDonald as far as recognizability.

I have been thinking for years now it's odd that Schumacher didn't brand himself more aggressively. He had a few clothing items and such but it wasn't prominent or well marketed.

 

That's a good question. I would say that MJ is more well-known because of Nike's marketing juggernaut. Nike is in or has been involved in every sport at some point, and they are pretty good at cross-marketing. MJ had the Olympic Dream Team as a world-wide stage at the height of his popularity, and basketball players have facial recognition that racers don't always enjoy. A friend of mine worked for the UN based out of Kenya in the early 90's, and once he was carrying around a Sports Illustrated featuring MJ on the cover. He said kids kept running up to him, pointing at the mag and yelling "Michael Jordan. Michael Jordan." That's pretty well-known in my book.

 

jordan, by far. this is simply because of nike, that made him a world wide celbrity, just my .02.

 

USA:
Michael Jordan: Super Star
Michael Schumacher: Who?

Europe:
Michael Jordan: Who?
Michael Schumacher: Super Star

 

I'd say that just about sums it up.

 

Exactly.

 

I bet there is more NBA fans in the world compared to F1 so I'm guessing M. Jordan to be a bit more popular than M. Schumacher.

 

More NBA Fans in the US, but F1 is a worldwide sport. Basketball and Nascar are more of a National Championship as opposed to a International Championship.

 

I'd think Schumacher would be more known worldwide, but I could be wrong as you guys said with the marketing of Jordan with Nike.

 

You would be very surprised. I've been told this by many people "there are two things that are pronounced the same in every country: Coca-cola and Michael Jordan"

 

If you say the names, I would think Schumi would be more recognized.

If you showed pictures of them, I would say its Jordan.

 

A crude measurement for popularity might be who's got the greater net worth and or who earns more in their retirement?

 

I've read reports claiming that Jordan chooses not to appear in many ads anymore. I don't think his marketability is any lower, but he seems to be choosing to maintain a lower profile (thus skewing your theory). The same may be true of Schumi, I just haven't read about him much.

 

Google.

Micheal Jordan results: 31,400,000

Micheal Schumi results: 2,920,000



I'd like think it's MJ

 

outside the US, it's gotta be Michael Schumacher. Inside, without doubt, Jordan..

 

Micheal Jordan without a doubt. Does anyone remember the dream team?

 

hands down

Michael Jordan

 

Jordan AND his marketing team

 

Jordan. My relatives in Iran knew only two NBA players when I visited them in the mid-90s. Shaq and Jordan. I don't think they even got the bball games televised there, LOL! You'd be very surprised at how well known Jordan is.