Ferrari Store Opening at Beverly Center

The store was great. A complete selection of the Ferrari sunglasses.

There's more inventory to come.

I parked myself in valet on the 1st level. I kept the keys and had a great spot.

 

A few pics from last night.
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Thanks for posting those photos. Very well done on the event esp for a mall setting. Store was beautiful...and only 10 mins from my house! Yippy!

 

Enzo would have agreed. He always resented the status-seekers who bought his cars. He always felt the emphasis needed to be on the competition.

Bearing that in mind, I don't know if you've noticed, but F1 awareness is dismal to non-existant here. So I talk to people about F1. I have a Ferrari coffee mug with the SF shield on it so I can tell people when they ask that it's for the racing team. And yes, I wear a SF Polo on race day.

I would like to see the day when I can walk into a bar on Sunday and not have a bartender say, "Formula-what?" when I ask them to change the channel from the Ladies Pro Bowlers Association to the Monaco GP. That's why I wear the merch.

 

Because it's the mall in the center of the world's highest concentration of Ferrari owners.