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Naming a new product, so hard to do!!

Discussion in 'Other Off Topic Forum' started by Mera, Jan 10, 2008.

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  1. BT

    BT F1 World Champ
    Lifetime Rossa

    Mar 21, 2005
    15,291
    FL / GA
    Full Name:
    Bill Tracy
    #26 BT, Jan 17, 2008
    Adjust-O-Link
    The Linkolnator
    Link A Dink
    Twinky Link
    Sway Stay Links
    Link Complete
    Sway Best
    :D
    BT
     
  2. Mera

    Mera Formula Junior

    Aug 13, 2005
    768
    Milwaukee, WI
    Full Name:
    Rodney Dickman
    #27 Mera, Jan 18, 2008
    Some of the better ones we have come up with so far:

    Ultimate end links
    Ultra end links
    ________ racing end links
    __________ engineering links
    Gen II end links
    Next gen end links
    Pro Comp end links
    etc

    Rodney
     
  3. SRT Mike

    SRT Mike Two Time F1 World Champ

    Oct 31, 2003
    23,343
    Taxachusetts
    Full Name:
    Raymond Luxury Yacht
    #28 SRT Mike, Jan 18, 2008
    Sell me on the product.

    Tell me about it... why is it different than competitors? Whats so great about it? How did you design it? Whats it made from? Gimme your 30-second sales pitch.

    Then tell us where you want to be in the market. Is it upmarket? Top of the line and high cost? Lower-end entry level?

    Given that I bet you will get more targeted responses :)

    "The missing link" is catch for a low-end product... based on your names so far it sounds like you are going upmarket and aiming for a top-shelf product. Do you feel its important to have the word "link" in the name??
     
  4. Mera

    Mera Formula Junior

    Aug 13, 2005
    768
    Milwaukee, WI
    Full Name:
    Rodney Dickman
    #29 Mera, Jan 18, 2008
    These are top of the line parts.

    Since they are sway bar end links we tend to think they should have the word "link" in the name.

    Rodney
     
  5. wingfeather

    wingfeather F1 Rookie

    Feb 1, 2007
    3,653
    rock bottom
    #30 wingfeather, Jan 18, 2008
    The Missing Link is the best so far... the other names are generic, especially "ultimate" and "pro comp" anything (barf!).

    Why not hire someone for a professional opinion? Names can make or break a product.
     
  6. Mera

    Mera Formula Junior

    Aug 13, 2005
    768
    Milwaukee, WI
    Full Name:
    Rodney Dickman
    #31 Mera, Jan 18, 2008
    Last year I did pay for a naming company to come up with a list of names. I guess I picked the wrong company as the names they supplied were all junk. What a waste of money.

    This is an aftermarket hot rodder part. Personally I think the names I listed reflect that market. I may not use any of them though.

    Rodney
     
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