FNA has decreed that dealers cannot advertise models in production

To clear up confusion I was referencing new cars when I said "invoice" and Chris is referencing used cars, which go by ACV.

 

Maybe if Ferrari stopped putting their name on cheap-o products like pens and Barbie dolls, then the brand would be a little more elusive.

This is a direct result of the brand building way too many cars. It the marketing team trying to get back the "Ferrari mystique"

 

This makes no sense to me.

So can you call the dealer and ask them if they have any new cars in stock? If they are afraid you are a FNA spy, they could take your number and call you back, especially if you are a customer that has purchased cars from the dealer before.

Just inconveniencing the customer. Is that wise? Makes no sense.

 

Shelton just listed quite a few cars on anamera.com, including 430s.

 

?

Cause? Effect?

 

Ferrari of Washington (DC) still has their used 430's listed but they took off the price.

 

Ferrari of San Antonio still has the full ads with the prices. They have two low mile F430 Spiders.

 

"Shelton just listed quite a few cars on anamera.com, including 430s."

We actually do not list current model cars anywhere other than on our own site. Sites like Anamera.com poach dealer listings to populate their inventory. Reading this post was the first we had heard about anamera.com. A note was sent to them requesting they remove all Shelton inventory from their listing.

There is inventory of current model cars throughout the dealer network. Simply log on to dealer sites to view the listings or contact your local dealer directly.

 

"We actually do not list current model cars anywhere other than on our own site."


Interesting, thanks for posting.

 

This has been an issue for over a year now. As I see it, FNA doesn't have a problem with authorized dealers listing current production models for sale on their own Websites - they just don't want them listed in unauthorized publications or on unauthorized Websites like FML, duPont Registry, FORZA, etc. Occasionally, dealers will sneak in an ad or two to unauthorized publications, but it seems like FNA is really cracking own on that now.

 

The contemporary company that is ferrari started to lose me a few years ago with the silent approval of "pay to bump" list behavior (I was a lucky Bumpee, a year into my two years - yay.), nailing the lid on their own coffin (to me, and others, at least) when they made it official.

How can anyone be surprised by this latest posturing?

 

"We actually do not list current model cars anywhere other than on our own site."


So, Shelton did not place the ad on page 26 of the 2/25/08 AutoWeek, listing five pre-owned 430s?

Foreign Cars Italia's ad is right next to Shelton's. Lake Forest on page 30.

I assume by "list" you mean only internet advertising.

 

My statement referred specifically to on line listings. All current model cars have been pulled from print ads as well but Dupont, Autoweek, Forza, and Hemmings had copy already committed to production when we made the change.
Still, as I mentioned earlier on-line listings of current model cars are only on our site and on FNA's site.
Best, Will

 

Congress Shall Make No Law...

 

Ive noticed this. Miller, out of CT has done the same thing.




-J

 

Probably not true. It is owned by NFA, 100%, I believe. While Luca owns part of Ferrari, which owns NFA, I don't think he owns any stock in Ferrari of SF directly.

Art

 

NFA...? North Ferrari America...?!? I'd love to live in a country predicated on Ferraris...!

 

So Will what is the deal? Why are they not permitting you guys to advertise the cars you have for sale? It does not quite make sense......

 

Hey, don't pick on my typing.

Art

 

What is the "plus side" for Ferrari in this whole matter???




-J

 

Very true statement. When I was looking for a 360, it seemed like only 1 out of 5 cars were unique. Many multiple listings and stories like "I know of one that might be available" type of stories. Or "it may take me a couple of days to make the car available for your inspection".

 

There must be many 430s coming out of leases and FNA tries to avoid dealers actively advertising them through the internet in other dealers’ territories in order to attempt to diminish the potential customer’s perception of a glut in the market and thus preserving the car’s ACV as much as possible in these difficult times.

 

Considering that the 430's Wait-List is still several years' deep, I'd hardly consider these 'difficult times'. Why Ferrari even -has- a lease program, I have no idea....perhaps if they ended the lease program entirely ("Ye're IN, or Ye're OUT"), real enthusiasts will be able to step-up and get their cars in a more reasonable amount of time...and weed-out the gold-chain-wearing car-flipper crowd who chase after the newest models purely to have the latest status symbol....

 

Ferrari will pull next allocation of a car to dealer for every flip, i.e. 599 sold by dealer then flipped by broker or shill dealer buyer costs dealer their next 599 allocation, immediately. The dealer agreement does not allow them to sell over MSRP. Period. If they do, they're in breach.

It was $15k on cars delivered after 3/1/07. CCB is now standard, early 599's had steel. "Mandatory option" began in 60's with US cars, i.e. heater delete, no AC, etc. on performance cars. These things really need CCB's. Price went up cost of CCB's + 15-20% dollar-in-toilet fee. Average MSRP was 320-325(including CCB), now is closer to 360.

The price bubble on 599's only matters if you intend to sell it.

I haven't seen the pay-to-bump at my local store, but I have elsewhere. Can be a salesman-manager-list keeper issue as well.

Branding-Tifosi buy mugs, Barbies, Hotwheels. They sell far more of those than cars, profit margin better. Only cheapens brand if it doesn't sell.

 

Ferrari will never give up leasing... at least it would not be a wise business move for many reasons...

Tax purposes... Leasing has certain adavantages.
Profit... if ferrari is carrying the note... and customers are paying for depreciation on cars that are only appreciating from MSRP... it makes TOTAL SENSE
Control... New ferraris have to be returned to there ferrari dealer... keeping them out of the hands of independant dealers... giving more control to ferrar and more control over the market to ferrari

Control2... they can ensure that new cars are being sold at MSRP or the deal wont be funded.

Not everyone who leases a car is a total ****** bag... also in AZ you have certain advantages if you lease a car and it gets impounded for whatever reason... like the cops just want to be dicks... etc...