Ferrari F1 barcode a ‘smokescreen for cigarette adverts’

"Smoke at least five a day?" "Let the smoke circulate through your lungs for maximum pleasure?" I've never read a prescription to smoking a cigarette product anywhere. One can buy a pack, carry it in shirt pocket for maximum cool and have another excuse to chat up a woman at a bar. Exactly the same game 90% + of Ferrari owners play. The only difference is that if both groups decided to test what their product can really do, the fatality rate of Ferrari owners would be at least 10x.

 

... it's amazing what they can do; how persistently they hold sway, over us. Philip-Morris pays, what? A billion bux, to control liveries on those two Ferraris? The most pervasive, creative, methodical, inventive advertiser in corporation history, always breaking new ground maintaining continuity of their message, Philip-Morris is so good at psychology, they can show me a bar code, and manipulate my mind to think, cigarettes.

Philip-Morris is so good, removing that bar code, leaving a meticulously proportioned outline of the bar code, on Fernando's and Felipe's Ferraris, even still, they manipulate my mind to think, cigarettes.

Scary, just how vulnerable we human beings are, to simple suggestion. It's amazing what control contemporary advertisers, in tandem with powerful, sophisticated graphics suites can have over us, with something so innocuous as a bar code.

My wife's a studio artist. Pretty good at it, too. She's won national awards. I called her over for a look at Felipe's Ferrari, asked if she knew how, just a bar-code, advertisers could make us see exactly what they want us to see. She told me, close my eyes. When told to reopen them, she'd covered almost all the bar code with her hand, and asked what I saw. I told her, I could still see the logo, plain as day. I could still see it's a cigarette ad.

She said, having seen the real cigarette logo merely once, the human becomes is programmed, to envision the product. And, the bar code serves to reinforce the programming.


Regards,
~ Samuel

 

so it's not ok to have the logo on the car, but it is ok to have it on the back of alonso's helmet? strange...

 

And on the team overalls.

 

When ING dropped Renault last year it took a while to get their logos off of the uniforms. Changing the car livery is a quicker job.

 

I think it is all about what ends up on the TV feed. Things like helmets and team wear is visible only for an instant vs the cars.

At any rate I can already see how the Ferrari models of the first few races with the barcode on them will become the collector's favorite prize. I know I'll make sure I'll get one only with the barcode on.

The car with the white border only looks hideous and without anything it simply looks naked.

 

http://www.theonion.com/articles/new-ecofriendly-cigarettes-kill-destructive-human,17529/

 

A slightly different tack on the same subject:

Mario Andretti's famous helmet design--he first started wearing the legendary red stripe on his helmet some time in the mid 70s because of his Viceroy sponsorship. He used the design from that point forward, indirectly giving Viceroy decades of exposure. I actually think it's funny that JPS never pressured him to change. It's not nearly as high-profile and obvious as the Marlboro-Ferrari connection, but falls under the same umbrella.

 

bar code is still in the Marlboro ad at the 2010 Monaco GP (billboard ad in Monaco)
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What's surprising is that Cigarette billboards are still allowed not the bar code.

 

I have to say, the only thing to come out of this is a reduction of sponsorship money into the sport. I was a big fan of the 'colour' scheme of the 'JPS', it never dawned on me that it was for cigarettes, and then came the fantastic colour scheme of 'Rothmans', in F1, Motorcycling, Rallying, Flying and Sailing....... and after watching all of those Rothmans coloured vehicles, after attending numerous Rothmans Motorsport events, did I ever touch a cigarette, NEVER. So maybe the marketeers would say that was a poor return on their money, but I did notice all of the various teams. Their sponsorship money helped improved the safety and development of the sport.

 

Not only that, during the GP they were pretty much giving out cigarettes.

You give them your old pack of smokes with 1 cigarette left, and they give you a brand new "Carbon" pack.

 

"next they'll be saying the red and white livery is representitive (sic) of the packaging."

The red is "Marlboro Red," NOT Ferrari Red, which used to be Ferrari Crimson.

 

Simple solution ban tobacco sponsors from F1

They don't spend a billion dollars without thinking they will sell a few packs.

 

There have been quite a few Ferrari racing reds through the years.

 

GOD NO!!! Don't you know that a BJ caries the risk of cancer!!! They will ban this by the time schumi wins another WDC, oops scratch the last sentence.