http://www.wbtv.com/Global/story.asp?S=14940808 There's only a brief mention of the F1 team at the bottom of the series, and admittedly the NASCAR teams really never did well. However, this pullback is on top of the hiatus of the air racing series. Is Red Bull giving up on motorsports?
Good question, but I believe they've invested too much into building the winning infrastructure and are having too much success to wrap up the F1 team. Plus with the international GP scene they are getting WORLDWIDE exposure as the top guns as opposed to exposure in a single nation with limited results... I'm sure that is a factor as well considering that the race teams can be cynically seen as marketing exercises for the Red Bull product... Just the way I see it... Frank
Mateschitz is in it to win it. At the beginning of 2010, he told the team that 2nd wouldn't be good enough that year, and that they would have to deliver. As long as they keep winning, they will be safe. If they turn into an HRT, it might be a different story...
Red Bull's shpiel is their "driver discovery" program, which worked very well with Vettel. As long as they can continue this game, they'll stick to it. No idea whether they played that angle in NASCAR. That said, they have been trying to sell off Toro Rosso for years and still no buyer.
The Air Race deal ended because of accidents/near misses and some mismanagement from their execs (from what I've heard) The NASCAR deal never made sense to me...for the most part, Red Bull's marketing is aimed at a crowd younger and more urban than the NASCAR crowd, even in the US (other extreme sports, Flugtag, etc) I think sticking with Toyota yet not being their primary team (Joe Gibbs got that nod) hurt them as well.
My thoughts exactly! RB I believe went to the well a few too many times and they are now feeling the pain. I drank a RedBull once mixed with vodka and almost tossed cookies and then *****ed at my buddy for f'ing up my vodka!! RB need's too focus, no not bofus but focus.
The news that Red Bull is going to pull out of Nascar and leave its team to find other partners has led to the suggestions that the Austrian drinks company will probably be spending its US motorsport budget on something else - and the suggestion is that this will be as the title sponsor of the United States Grand Prix which is due to return to the calendar in 2012. Full story: Joe Saward's Grand Prix blog
You could be right as their reasoning for axing NASCAR is just mere speculation until an official annoucement has been made. Was there any mention this past sunday on WindTunnel?
Doesn't seem like speculation any longer, from autosport; Seems like they need to get Newey on the case! Cheers, Ian http://www.autosport.com/news/report.php/id/92491
i doubt red bull would quit the most prestigious racing series while they are in absolute domination mode. nascar is garbage and the large majority of those who like it probably don't drink red bull. Hell i don't drink red bull it's a rip off lol
Matesitch is a businessman; he create and sell things. F1 has been aa advert, and he may well sell the team one day if the right conditions are met. Motor racing isn't the core activity of Red Bull, just a promotion tool.
Guys, I hate to tell you, but EVERY company or sponsor in motorsports is the SAME way. Gauge the ROI, if it isn't there, you leave. I never saw many folks at a nascar race drinking Red Bull, that has to also carry over to the TV crowd.
As I said, but I take offense you you saying it is garbage, it's fine for what it is, not everyone likes it. Some folks say F1 is garbage, and in a lot of ways F1 is MORE 'garbage' than nascar, but you cannot tell F1 'fans' that.
Red Bull seems to sponsor EVERYTHING "extreme" these days. I think their value per $ is more. Just a few thousand dollars to get a skateboarder wearing their stuff and maybe more eyes that drink that type of crap too.
I bet red bull's us market share is spiralling into the toilet, have you seen the number of energy drinks in the cooler at a convenience store? Is competition increasing like that worldwide?
Doesn't seem that way. A recent Businessweek article said they had sold 4 billion cans worldwide last year, and 25% of that was in the US. Revenues are up something like 16%.
There might be more energy drinks out there but I'd wager Red Bull is still the most popular, and its usually the most expensive as well.
There is a point in marketing where you can over advertise a product. For example, if you saw the same TV ad over and over again while watching TV, after a while you will hate the product. Red Bull may not be that close yet but I can see that after all the money they spend, the payoff just isn't there to keep spending. The F1 team must be a tremendous "bang for the buck" in most of the world (not the US, but everywhere else). If they had to buy TV time for that amount to get their brand across, it would cost 100 times more. As long as the F1 team does well, I think they will stay involved. Also, a winning team is easier to sell at a good price than a losing team. If he goes out, it will be when he's on top.
I never understood having two teams; RBR and Torro Rosso. But then again I'm not a Billionaire. Red Bull gets lots more exposure for next to nothing with its "extreme sports" gigs. Like the hour long TV show with the (semi-suicidal) base jumping girl who used Red Bull parachutes. How much could that be ? A set of tires for the F1 transporter ? Who was the audience ? Red Bulls prime target.
There is another thing here... We don't know the details of the Concorde Agreement but for sure, F1 can be a very profitable business for a team. You don't think McLaren built that wonder building in Woking from the sale of a hundred or so F-1's 20 years ago and the Mercedes SLR, did you? So, even though RB spends a ton of money on it, it also gets some back. That makes it an even better bargain for their advertising costs. RB will stay in the F1 business as long as it helps their drinks business. The day that changes it the day you see some hedging on support for the team.
