The return of the Dino?

Not really. Drive them and you'll see. They are apples and oranges.

Ferrari and Maserati have crossed over much more closely many times since their existence. Anyone who doesn't understand this doesn't understand the two marques very well.

 

Because you don't understand how difficult it is to launch or resurrect a brand. People assume it's all in the word. It's not. Its in the product and what it means and how you market and sell it.

Name recognition is the easy part. Making, marketing, selling and servicing the product is the difficult part.

Luca's already done it once with Maserati. He, Fiat, and the stockholders are in no mood to do it again.

 

Have you spent much time in a Loti?

They are awful for extended periods more than an hour (truly)

The cars don't feel safe at all.

I know Ferrari would do it correctly

 

New test driver? Looks like Ferrari has upgraded!
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come on Bob, it would be marketed as a Ferrari. that's not launching or resurrecting a brand. a name (Dino) perhaps, but not a brand.

and as we've seen many times, anything with the Ferrari name on it sells like crazy.

 

I can't think of a good reason to "resurrect" the Dino name. To do that now would just be too stupid. Let it go already.

Besides, £90,000 is way too cheap for a new Ferrari.

 

Well, technically the California started life out as a Maserati. It was later determined that the car would/did not work as a Maserati, so it was taken back slightly restyled, rebadged and put on sale. The California was originally designed to be a Maserati. There were few arguments within Ferrari regarding the California platform. I like the California personally, and it has been a great success for Ferrari, but it was never originally intended to be a Ferrari.

 

The 458 is the continuation of the Dino line ...

Pete

 

+1

 

Looks like the CTR III. Interesting.

 

I like it as well.