Philosophical question--the big picture, re Ford vs. Ferrari | FerrariChat

Philosophical question--the big picture, re Ford vs. Ferrari

Discussion in 'Vintage (thru 365 GTC4)' started by bitzman, Feb 16, 2012.

This site may earn a commission from merchant affiliate links, including eBay, Amazon, Skimlinks, and others.

  1. bitzman

    bitzman F1 Rookie
    BANNED

    Feb 15, 2008
    3,287
    Ontario, CA
    Full Name:
    wallace wyss
    I was re-reading the book called Cobra Ferrari Wars and toward the end the author says something like Ferrari was fighting Ford so hard because he was fighting for survival but I thought about that more and I think the question I would like to ask is more philosophical:

    Was Ferrari fighting for the exotic car's reputation because if an ordinary Ford could beat it, (block same as 289 Mustang engine) then why should anyone bother to spend so much more on a Ferrari or Maserati (other than sensational styling, exclusivity, etc.)?

    It other words when Ford succeeded they more or less demystified (sp?) the exotic car because it proved they didn't have any magic.

    Of course, we now know that Ferrari went on being Ferrari and is doing great today but I think the fact that the 2013 Shelby can do 200 mph takes a little bit of luster away from many Ferraris of the past than can "only" do 175 mph, etc.
     
  2. GTE

    GTE F1 World Champ

    Jun 24, 2004
    10,117
    The Netherlands
    Full Name:
    Marnix
    I don´t think it works that way. In F1 Ferrari has -for example- recently been beaten by the likes of Renault, but that doesn´t take anything away from Ferrari´s status as a manufacturer.
     
  3. JazzyO

    JazzyO F1 World Champ

    Jan 14, 2007
    12,156
    The Netherlands
    Full Name:
    Onno
    2013? That hasn't even started yet. How a car from the future can do anything to change your perception of the past is beyond me. And it seems you think that top speed gives definition to how well a car performs. That is by no means the case.

    Ferrari became a legend because they won everything on their own merit, with their own designs. He started as the little guy too, you know. In the late '50ies and early '60ies, they won LeMans 6 times in a row, they won the F1 championship 6 times, and all this was done in their own cars, with their own chassis, with their own engines (except for the D50 which had a Lancia chassis). Added to that they catered for the rich and famous building them bespoke road cars with racing-derived engines. And for the 'series-produced' cars, like an SWB, you could take your wife to the opera in it on Saturday and race competitively on Sunday.

    What Shelby did, or even will do, cannot be compared. Neither can you paint Ford with the same brush. Sure, they did great work at the track (based on other people's cars BTW, certainly initially) but they never transplanted that into succesful newly designed road cars. Since 1970, how many times has a performance car magazine been trying to get the new Ford or the new Shelby on the cover of their magazine, trying to out-scoop the competition?


    Onno
     
  4. treventotto

    treventotto Formula Junior

    Apr 14, 2008
    720
    Alicante
    Full Name:
    Benjamin
    Read "Go like hell" or wait for the film to be ready.

    This was not just Ferrari against Ford but a battle between the old world and the new world, a war of continents, unlimited resources against craftsmanship.
     
  5. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
    #5 Napolis, Feb 17, 2012
    Last edited: Feb 17, 2012
  6. bigodino

    bigodino F1 World Champ
    Silver Subscribed

    Apr 29, 2004
    13,119
    The Netherlands
    Full Name:
    Peter den Biggelaar
    I didn't read the book but bought the DVD. In that Shelby is painted as the little guy going after the giant Ferrari. That bugged me because even though Ferrari had huge successes on the track his means were quite limited.
    Maybe without the backing of Ford the picture is true but that was not the case. At least I can't imagine Ford not playing a major part in the success of Shelby/Cobra.
     
  7. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
    With the Ford GT's and MK-IV's Ford did. With the Cobra and Cobra Daytona Coupe much less and as Shelby said:

    "Ferrari's ass is mine."
     
  8. Peter Tabmow

    Peter Tabmow Formula Junior

    Nov 10, 2010
    666
    When Ford went to Le Mans, they brought the same problem to sportscar racing that Ferrari had been facing in Formula 1 since 1959: the model of 'garagiste' teams marrying lightweight chassis designs to engines from outside suppliers -- and then aggravating Ferrari's woes by giving the effort a space race budget. Ford started with a Lola Mk6, stuffed a lump of Detroit iron in the back, and went from there. Through all its iterations, the GT40/MkII series just developed this theme. The aborted J-Car and winning MkIV did depart from this approach with more sophisticated technology generated in-house, but represented only a year and a half of a program which ran for five years.

    Leo Levine's book, 'Ford: The Dust and the Glory', presents the whole story in fantastic depth and with great insights into the personalities involved.
     
  9. Jeff Kennedy

    Jeff Kennedy F1 Veteran
    Owner Silver Subscribed

    Oct 16, 2007
    6,846
    Edwardsville, IL
    Full Name:
    Jeff Kennedy
    Going back to Wally's original premise that comes from Mike Schoen's book the question does raise some interesting ideas. For those not familiar with the book it is about the GT racing side of the efforts - Cobra versus the GTOs. It does also look at the other GT cars that attempted to compete but none of them ever became significant competitors. The 250 LM is discussed somewhat because it was intended to become Ferrari's competitor in GT.

    I would speculate that:

    1. Enzo did not like that this relatively unsophisticated Cobra based around an older design AC Ace was trying to challenge him. Sophistication versus brute force.

    2. Carrol Shelby was vocal about his specific quest to beat Ferrari; he was making it personal. In part you can see a difference of style of a Texas chicken farmer in bib overalls versus the always properly attired man with all the connections to the most important people in Europe. Old World - crass New World.

    3. Enzo hated to lose.

    4. One can question how much the idea that a (in US market prices) $6,000 Cobra could soundly defeat $10,000+ Ferrari would hurt the desirability of his creations. One must think it reasonable to think that the GTOs sales made money for him. If they were no longer winners and the other near racers (SWBs, Californias and later the 275GTBs) that "mere mortals" were able to buy could no longer could considered competitive or close enough in DNA would this be a problem for Ferrari production? He needed to sell cars to fund his activities.

    5. If Ferraris weren't winning or nearly winning would Enzo have the ability to negotiate for maximum appearance money for the races?

    6. With the Cobra Shelby was able to use Ford's supply of money and resources. Shelby was going to be able to replace decades of knowledge with cubic dollars that were able to by expertise and the best drivers. Ferrari was having to fight someone that had fundementally altered his traditional playing field.

    7. One of the points of discussion on the sale to Ford had been what to do with Carrol Shelby and the Cobra.

    Jeff
     
  10. bitzman

    bitzman F1 Rookie
    BANNED

    Feb 15, 2008
    3,287
    Ontario, CA
    Full Name:
    wallace wyss
    ...when I was in my 20's part of the appeal of reading about cars like the Lamborghini Miura and Countach and Daytona was that they could go 175 mph. But now that there are 2012 Shelby Mustangs (with heavy steel bodywork) that can go 30 mph faster, I can't get quite as enthusiastic about older Italian cars that will get their doors blown off by a Mustang that cost peanuts to maintain (I think it's something like $2000 to change a Countach clutch!). So I think what Shelby was doing was demystifying the culture of super fast cars, giving folks an insight as to how those speeds could be attained at a lot cheaper price. For instance when I was buying & selling those old Italian cars, I one time had a Maserati Indy but it looked too much like a Datusn 280Z to me and I just couldn't see spending the money on maintaining an Italian exotic that a.)wasn't fast b.)didn't look that special anymore. So, going back to Enzo I think he was a little bit like the Wizard of Oz about the time Dorothy rushes him on the stage and unmasks him--he's just a little guy with a big mouth.

    Fortunately, Ford didn't keep making Cobras (and to add insult to injury plastered the name over Mustangs) so they failed to keep the momentum going after spending $13-16 million on the GT40 program. In '04 I snuck into the Ford GT preview at Laguna and got a ride in Ford's 360 Modena and it cornered fantastically so I thought 'No matter how good the Ford GT is, it can't be any better than this." i didn't get to drive the GT on the track but I think Ford really blew it by spending $150 million to develop a Ferrari competitor, and then making the car only two years. And they lacked the accompanying razz-ma-tazz that goes with markeing a truly exotic car (like Ferrari's in group only party for the SA Aperta that allowed them to sell dozens of cars in minutes). If only Ford had not only thought of the magic, but kept the magic we would have a domestic competitor to Ferrari. Maybe it's like asking Burger King to make a 5-star restaurant meal. They could do it once but not every day.

    By the way the book Goes Like Hell hasn't been made into a video yet-- it hasn't even been filmed yet, I'd like to hear if it has been green lighted yet. I also think Schoen's book Cobra-Ferrari Wars hasn't been made into a video. There is a bideo but I don't think it's from his book but covers the same subject. Next time I am at Autobooks/Aerobooks I'll see if the video uses his book as a source. I think 20th Century Fox is the studio that bouth Goes LIke Hell and a screenwriter has been announced but haven't heard any casting announcements.
     
  11. Jeff Kennedy

    Jeff Kennedy F1 Veteran
    Owner Silver Subscribed

    Oct 16, 2007
    6,846
    Edwardsville, IL
    Full Name:
    Jeff Kennedy
    I view the Cobras and GT-40s as completely different propositions and what they may have meant to Enzo and the general car world.

    Cobras had started before the take over talks of Ferrari by Ford. The Cobra is a reconstituted AC Ace with a small block motor (first choice for the engine was not Ford anyway). In some ways one could look at the Cobra as a later day Allard. It did certainly work the concept of the European sports car with a Detroit motor that gave cheap horsepower. A fairly unsophisticated approach and, as described in Schoen's book, it took a lot of develoment work to make this into a competitive car.

    I do not find the idea of ultimate top speed or a 1/4 mile time a real consideration. It is at best interesting but far more important is overall balance. This is why all the discussions with the FIA team drivers for the Cobra preferred the 289s to any of the 427s.

    What the contemporary Ferrari GTclass racers represented was a fundamentally different approach to a solution. Many of the significant European races (and Sebring) were based upon endurance. In the case of the Tour de France it was endurance combined with the ability to continue performing with damage too. This type of racing, versus short sprints, will value durability of components. Ferrari was using sophisticated 3 liter motors that could withstand lots of abuse. The basic build of the cars was based upon nearly a decade of development from the rigors of racing on the LWB, SWB and finally the GTO series.

    I guess Wally's question could be boiled down to if the Cobras which used a 4.7 liter cast iron lump of a motor could go whip the sophisticated SWBs and GTOs would that have taken the luster of desireability off the production GT Ferraris?

    Jeff
     
  12. velocetwo

    velocetwo F1 World Champ

    Dec 11, 2006
    12,545
    Left Coast
    After Ford built the GT40 it was the standard that most race cars used to win. Ford even marketed the Pantera a car that was very similar but made for street and track, but after a few years they dropped it. Now the GT and history repeats it's self again, maybe it's just not in Ford's DNA to have a long term exotic sports car. I think your Burger King analogy may be spot on.

    If were luck maybe somebody at Fiat will piss Ford off and we get another shot at it :)
     
  13. bitzman

    bitzman F1 Rookie
    BANNED

    Feb 15, 2008
    3,287
    Ontario, CA
    Full Name:
    wallace wyss
    I never did get a very good explanation of why it was cancelled, something about wouldn't meet the upcoming windshield law...but anyway if they bring it back with more updated styling I think they are going to have it be a hybrid but a very high speed hybrid (maybe still over 200 mph). But I agree with Mr. Kennedy that, fundamentally, Ford does not have it their genes to produce a high class Ferrari-class car for very long; I got this idea when I was talking to a Ford GT marketing guy once when they were still marketing it and mentioned something like Nieman Marcus or some other high line store and he had never heard of it and I thought of asking him where he shops and would have expected "Wallmart" and "Costco." Not that there's anything wrong with promoting a middle class guy to sell a high class car but I think for expensive cars ($150,000 and up you need salesmen and marketing executives who shop in expensive places, wear hand-made clothes, know the best restaurants in Cannes, etc. You don't need that background to market the Shelby Mustang but for a next generation Ford GT or any Ferrari the cheeseburger-and-fries approach might turn off your buyer. I am not an elitist, when I owned by 12 cyli. Ferrari I went to the Italian mechanic 'round the block rather than the dealer but I think the market has changed in the 20 years since then
     
  14. yale

    yale Formula Junior

    May 2, 2004
    744
    New York City
    People who want a rare exotic car don't want a Ford. Also they perhaps care less about maintenance costs since they'll probably sell the car when the warranty is up. I heard Ford stopped making the GT because they got a special exemption to certain safety laws for less then a 5000 car production. Also Ford dosent need to do something they aren't good at to make money. Hell they got rid of Volvo and Land Rover too.
     
  15. Jeff Kennedy

    Jeff Kennedy F1 Veteran
    Owner Silver Subscribed

    Oct 16, 2007
    6,846
    Edwardsville, IL
    Full Name:
    Jeff Kennedy
    Wally, what you are fundamentally describing is the difference of a halo car versus a commitment to the long term. Of course Ford has a long history of loosing interest quickly. At least GM has continued with the Corvette and kept true to the concept of being a 2 seater sports car. Yes, it has mutated to be more and less sporting according to the the various time. Ford on the other hand created the original Thunderbird and kept mutating into somehting that had no relationship, beyond the name, to the original. Ford seems to hate continuing development after they introduce a model.

    Halo for Ford seems to always mean a short duration and then they are quite willing to walk away afterwards. They won LeMans and then promtly quit endurance racing. Pantera, could have been intersting (did get GM's serious concern until Ford lost interest). Ford GT, a great start but again showed a lack of commitment to the long term. I guess Ford must be happy with magazine covers and shilling "the first whatever" on the Barrett Jackson podium for a short lived halo then moving on to making cars for the rental car fleets. Why they havbve no attention span would be a good question for some of the current and former execs that might be willing to be honest.

    Jeff
     
  16. IanB

    IanB F1 World Champ
    Owner

    Jun 15, 2006
    16,223
    Sydney
    Ford did not build the GT40, Lola (UK) did. Ford funded the project and supplied the engines.

    Sorry, I'm a Lola bigot as well as a Ferraristi. :)
     
  17. xs10shl

    xs10shl Formula 3

    Dec 17, 2003
    2,037
    San Francisco
    Both companies are in business to make money, they just go about positioning their brands differently.

    Performance is quickly becoming ubiquitous as automotive technology evolves, but brand names appear to be as strong as ever.

    The key to future success is whoring out your brand name to perfume makers and lifestyle manufacturers, LOL!
     
  18. bitzman

    bitzman F1 Rookie
    BANNED

    Feb 15, 2008
    3,287
    Ontario, CA
    Full Name:
    wallace wyss
    When I was at the Gooding auction in Scottsdale, I expected quite a few in attendance would have Ferrari jackets, Ferrari hats, etc. But out of the hundreds of people I saw there, I saw only one small ref. to a car brand--a Facel Vega hat. So, since there were several million dollar cars for sale there I can only conclude that, among the high rollers, there is almost an anathema toward logo-branded items as jackets, hats, etc. And even the clothes didn't look particularly expensive. So the irony is makes me wonder who really buys all that stuff with brand names & logos of car companies? Maybe it's more the wanna-own than the ones who already own...
     
  19. J. Salmon

    J. Salmon F1 Rookie
    Owner Rossa Subscribed

    Aug 27, 2005
    4,367
    VA
    One of the things I find fascinating about cars is how the essence of the builder, and in many ways the culture, permeates this inert, mechanical thing. How is that?

    I have a fair bit of experience with Porsche and Audi, and both are so very German. Meticulously engineered, logical, capable, functional, and just a bit cold. You can always sense the form following function. And as a daily driver I absolutely love what they do and how they do it.

    I had a Peugeot growing up. It still feels French to me! It was pretty with some fun and some comfort and it seemed to say "enjoy life!" With some of the mechanicals and controls you could almost here the engineer saying "why are you worried? Have some of this delicious cheese! Look at that beautiful girl!"

    American sports cars - Mustangs and Corvettes - have always been about performance for the dollar. And that's the way they feel, that's the way they look, that's the way they drive. And I don't there is anything wrong with it, it just is. It's almost as if being faster for less money is the whole point. In the current economy, there is even more to appreciate in that philosophy than ever.

    In my opinion, Ferrari of the past and also of today, considers very carefully the emotion of the car. I think there is evidence that Mr. Ferrari did this with his race cars as well; I think you can see that he wanted to win but also with a certain flair that Ford/Shelby did not really care about. I know that there is some intangible essence to the cars that is tough to put a finger on but is clearly there. I get this picture of a German engineer saying "but if you do it like this, it will be more difficult to perform this service at the 1 year mark" and his Italian colleagues just staring at him like they don't really understand the words that are coming out of his mouth.
     
  20. velocetwo

    velocetwo F1 World Champ

    Dec 11, 2006
    12,545
    Left Coast
    Same difference, Ford paid for the engineering. Notice when it raced it was a "Ford GT40"
     
  21. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
    At the time Ford owned Lola.

    Ford made the MK-IV's in the US.
     
  22. Gerry328

    Gerry328 Formula 3
    Silver Subscribed

    Sep 25, 2006
    2,422
    Home
    Full Name:
    Gerry
    Jim,

    What is the number of your GT40?

    I have read "Go Like Hell" and am now reading "Racing in the Rain" by John Horsman. The entire story is just amazing. Hard to imagine we would ever see anything like that again.

    Thanks, Gerry
     
  23. Napolis

    Napolis Three Time F1 World Champ
    Honorary Owner

    Oct 23, 2002
    32,118
    Full Name:
    Jim Glickenhaus
    #23 Napolis, Feb 22, 2012
    Last edited by a moderator: Sep 7, 2017
    My MK-IV is chassis J6. Fourth OA at Le Mans in 67 Donohue/McLaren.
    Image Unavailable, Please Login
     
  24. Gerry328

    Gerry328 Formula 3
    Silver Subscribed

    Sep 25, 2006
    2,422
    Home
    Full Name:
    Gerry
    Very cool. Thanks
     
  25. bitzman

    bitzman F1 Rookie
    BANNED

    Feb 15, 2008
    3,287
    Ontario, CA
    Full Name:
    wallace wyss
    I think who owns a particular marque also influences an enthusiast's decision. For instance, though I like the technology in the latest Corvettes, when I see one go buy with that little ten cent piece of polished metal (or is it plastic) aftermarket chunk between the exhausts, I think "What possessed that guy to spend $40-50K on a car and then put a cheap piece of trim from an accessory shop on it?" Ferrari and Maserati owners don't do that. And it even goes to the gatherings--I used to write for an in-house magazine, Corvette News ,and while I enjoyed the meetings they were all apple-pie , hamburger, chase around the motel with water balloons, where when I go to Ferrari events (or concours like Pebble Beach) there are finer representations of food, decorum, dress, people with more worldly views or a greater interest in racing, engineering or design history. I think Ford with the recent '05-'06 Ford GT had the technology to build the car but no comfortability in marketing to a more sophisticated customer than they had ever marketed to in the past. They couldn't ask Aston Martin (which they owned ) because Aston was a losing deal from Day One so they weren't doing it right there either. I would say, in sophisticated cars, Bentley is doing a good job now with various Bentley magazines and their support of various events. But I don't hope Ford will try again with a truly sophisticated car even though they will make fast cars. You mention the auction tie-ins--yes, that's where their head is at, make a 200-mph Shelby Mustang and , after that first one sells at the auction in Scottsdale for a huge price, the fans will fall in line trying to get one at lower cost in the showrooms. Ford is in it for the quick rush of making money fast, a fast return, and to hell with trying to build a high quality brand over a long period, not that trying to keep up with Ferrari in GT cars would have been easy.
     

Share This Page