They start at @ $1200. Highest priced model I saw was $10k. Better in person than in the pictures. I was impressed
This watch is a tribute to the Pacific Coast Highway, Highway 1 in California, one of the great driver's roads in the world, so that counts as a "watch for drivers", I suppose. The background of the face shows large block "PCH" and the movement, visible through the back, includes engravings for cities along the highway (San Francisco, Santa Barbara, etc). It was designed by Fisker Coachbuild (Henrik Fisker) and built by Rosendahl. Limited edition. The photo here is bad, but you can see it better on their website at www.fiskercb.com/ under "Accessories". Image Unavailable, Please Login
Perhaps this new Bulgari / Maserati watch will qualify? At least it is car related http://www.sybarites.com/2012/03/bulgari-octo-maserati-watch/