Deep Blue Subwoofers

So this is the customer with the carbon fiber seats who wanted the subs to be recessed to the point where if the seats were pushed too far back, they would touch the leather and not accidently touch the metal grill.

Just to give you an idea of what it takes to manufacture these, consider this:

R&D development costs to produce the CAD files for the CNC robot: $400.
Cost of wood and having the pieces cut by the CNC robot: $200.
Cost of subwoofers and grills: $600.
Cost of the leather alone: $700 + tax + shipping (because it's an "off" color).
Cost to upholster (6 1/2 hours spent on these): $640.
Misc costs (heavy duty speaker wire, fasteners, glue, etc.) $100.
Cost of matching blue thread ($7 + $49 for overnight shipping, customer is in a hurry): $56
About 10 hours of my time constructing these (what is minimum wage these days)?
Total COST: Approaching three thousand dollars.

So, when you see an $1800 price tag on these things, don't have a heart attack.

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By the time you figure in sales tax, gas to get to/from the retail store and my time, I might as well be paying retail. But that's not the point. The point is that people think I should be selling these for half of what I am charging. They just don't realize what goes into these things and how high the quality really is. You really have to have them in your hands to appreciate them.

 

Thanks! If they are not absolutely perfect, they will not leave my shop. I have even gone so far as to ship a complete new subwoofer enclosure at no charge to my customers because the number of stitches per inch on the leather did not match their car. And this was not per their request, it was mine!


Scuderia Audio |

 

Good point.

 

I really think you hit the nail on the head. I really need to bring someone in to help me with the marketing aspect. Everyone who gets their hands on these just raves about the quality. However, the customers I have are those who just happened to stumble across my build threads. As soon as I get the website to a point where I am happy with it, I am going to hire a marketing expert.