Entry level Ferrari

The man in the black sweater wont say but this is what's all of the fighting at Ferrari has been going on about. Keep in mind there are going to be a lot more switches/parts and possibility a platform used from Chrysler for this entry model car.

 

2000 ? and most of the sales would come from countries that have a much lower import duty on vehicles under 3liters

 

Two thousand new customers at 200K?

I think that's more than a little optimistic. But I've been wrong often enough before.

 

A return to the good old days when Ferrari switchgear came from Fiat parts bins?

I'm not sure that there's much savings there. Ferrari already outsources many components and changing parts you see and touch to cheaper stuff can be a real turnoff.
Remember that Ferrari won't be getting any family discounts once spun off from Fiat.

Once you start sharing platforms it ceases to be a Ferrari.

A higher volume model will need a new assembly facility and production techniques. Another step away from being a Ferrari.

 

An entry level Ferrari would have to still be priced at $100+K, but would hopefully stay under $120K with all options available added. Today a new $50K Ferrari would be TOO obtainable and thus would not be what a Ferrari is.

 

It may be coming Entry-level Ferrari reportedly coming in 2019 with a twin-turbo V6 engine

 

Ferrari planning twin-turbo V6 for 458 replacement ? report

 

I think Marchionne should forget about affordable Ferraris, drive Maserati upmarket and reinstate Lancia lower down, maybe just below Alfa

 

Ferrari is one of the most under-utilized brands in the world. Expanding sales downmarket to meet its potential is inevitable and far, far easier than pushing Maserati up. Rebuilding a dead Lancia is practically impossible today.

The cost in marketing dollars alone to expand Maserati or create awareness of Lancia is enormous. Such an expenditure would be potentially catastrophic to both, as well as FCA. I think Johnny Lieberman's source is sharing a sound idea for Ferrari, if not the actual plan.

 

I miss Montezemolo already.

Dread just to think of a Maserati diesel

 

those looking for an entry level Ferrari are saying they can't afford what is currently offered and don't want to get anything pre owned

offering a lowered value anything dilutes the brand,

the company offers cars at lower price point... called Fiat

 

Ludicrous and I don't mean the rapper

 

a response that says you can NOT afford one and make my point... a poser with not enough change to get a Ferrari

 

Sorry Friend but I have seen plenty of posers that can afford not one but Three Ferrari's
And I know a lot of real enthusiasts that would buy one if only it was priced more reasonable

 

reluctance to pay the offered price of a Ferrari is a matter of choice...

asking for a lower cost Ferrari is whining... insulting the brand, telling Ferrari their offerings are overpriced

 

+1000

I'd bet 95% of new ferrari purchasers are posers. Most of ferraris cars arent even sports cars anymore. They're GT cars

 

I'll tell you what is even more ridiculous. People are still buying them.

 

So true!

 

I larger numbers than ever

 

Their offerings are pandering to the monied at birth crowd and the "insta wealth" overseas. There are true enthusiasts buying, sure, but it will be interesting in the next downturn what happens to their sales?

Ferrari isn't overpriced, since they generally can sell what they make. The market determines the price. However, not providing an offering at the $150k level may do them more harm than good. People often enter a brand, and then don't leave it. I was (and am) a huge Ferrari enthusiast. I've entered the Porsche brand, however (was always my "second favorite" growing up). Porsche understands their enthusiasts can grow up within the Porsche family, and offers exceptional products even at the lower price points (none of which are "cheap" unlike BMW). Now that I drive a Porsche, and have compared it to Ferraris, I have less interest in moving to the Ferrari brand. They can lose customers that way too... customers that are more loyal and often more financially secure through the cycle.

Companies often gravitate too far to one extreme or another and learn from their mistakes. I'm not saying that the lack of an entry level model, or treating entry level customers with respect will really cost Ferrari in the long-term, but it very well may.