Alfa 4C successful in the u.s. or no?

The 4C is a phenomenal product poorly executed by the Fiat sales team whom are more fit to sell Honda than Alfa. Had the car being marketed through the Ferrari/Maserati dealer network you will see a much more successful sales figure. It's a matter of time before people realize that the 4C is a bargain for what it is. It is almost as pure as the Lotus Elise but better.

 

August Sales Figures
USA: 37 in August (Total 1,144) - Was 43 last month (in August 2015 sales were 75)
Canada: 9 in August (Total 178) - Was 7 last month (in August 2015 sales were 27)

Total North America Cars: 1,321



Here is an ongoing thread about it.

Total Sales of 4C - Page 12 - Alfa Romeo 4C Forums

 

Total world production of 5,138 in 2 years for Spyder/Coupe. Not to bad for a specialty car. I think it will beat total Maserati 4200 Spyder/Coupe production in 2/3rds the time.

 

Alfa lost money on every one of these it made. It did it's job -- it showed the direction of the brand MUCH better than any TV campaign could do.

It's a car that is not for everyone. In today's world of every car being compared to a Lexus it's a breath of fresh air-- from 1978.

 

You miss the point of why they made the car. They made the car to get another product line INTO Fiat dealers and take on BMW and Audi in some small way.

There is no way this would have been sold through Maserati dealers. They want Maserati to be another Bentley.

I will agree that Fiat / Alfa's marketing was weak. Dealers often had no idea what they were selling, when they would get cars, what they costed, or what the features where.

 

I paid $62K for a launch edition.

Look at a Maserati two years later and tell me if it dropped 7K in 2 years.

I paid $185K for an F430 spider. 3 years later, I sold it for $130K.

So, basically in 3 years I could have bought an Alfa 4c. The myth of Ferrari resales values is only in the first 18 months of production and not for all models.

 

I can tell you that of all the cars I have owned, I get the most thumbs up than any other machine I've owned

People do know Alfa. What they don't know is Alfa is back.

 

You think that's bad? I am not sure if they are the same or worse now but my E39 BMW had 55+% depreciation over 3 years.

 

You misunderstood me. What I'm saying is that the Ferrari/Maserati sales team would be better at marketing the 4C than a typical Fiat dealership. Alfa should never be confused as a Ferrari or a Maserati. I cringe every time someone calls the 4C a baby Ferrari.

Btw, Alfa Romeo is co-marketed through some Ferrari and Maserati showrooms.

+1 I have never gotten that many looks and compliments...though people still think it's a Lotus. Some younger folks even went as far as asking who makes Alfa Romeo...lol.