New Dino announced?

The engine will be produced at Ferrari factory in the big "V6 engine" building where today they produces the Maserati V6 engines (that has the Chrysler V6 block).

Maybe the car production will be at Maserati plant in Modena: I just guess, but there isn't any building under construction at Ferrari factory so I guess they will do it in Modena. And maybe they will stop the 4c production, where they just lose money

 

If they end up building this car (I sincerely hope they do!), and selling it as a cheaper alternative to the California under the Dino brand, then for all obvious intents and purposes it is not a Ferrari. If it was it would be sold as one. Again, based on Marchionne's comment it is clear to me that it is not intended to be a Ferrari if they ever build it. I think there are good reasons for this. If a car in the suggested class (one step down from the 911) was marketed as a Ferrari it would potentially devalue the brand. By branding it a Dino they effectively retain the exclusivity of the Ferrari fleet while offering a vehicle with Ferrari-like feel and quality for significantly less. If the car is not successful it has far less of an impact on the actual Ferrari line-up, being removed from direct association. I maintain that this was the exact reason why Enzo created the Dino line in the first place, and one of the most compelling arguments against the Dino being a Ferrari. It is a smart business move. Instead of having Maserati build it, you separate it from the Ferrari brand by only one degree, thus enabling Ferrari to exploit their brand status in their marketing campaigns. It might not read "almost a Ferrari" this time around, although it would be as befitting as ever before, should these dreams eventually come to fruition. We shall see.

 

Who cares what its called, lets see them build it, who needs another Gt ferrari, we need a real sportscar..

 

Yes, It's a very smart Idea: the Dino brand still alive, stop losing money with the 4C, let's do the same (more or less) car in the same place (Maserati plant in Modena) with a V6 TT engine in it and sell it at 150 K instead of 75 k. They already even have the GT and GTS targa!

ciao

 

I like it. Just make them in a true manual

 

Sign me up.

Robb.

 

http://www.ferrarichat.com/forum/creative-arts/446759-ps-idea-ferrari-326t.html

 

I really fail to understand the need for it. It will only put pressure on Ferrari 2 seaters selling a less expensive and lower priced alternative.


This price is already covered by Porsche and McLaren and I don't see them effecting current 488 sales.

The Modena plant is small. It can barely eek out some Grandturismo and QPorte Maseratis and a few 4c a month. Expanding it would be expensive.

This isn't 1967 where Ferrari made 1000 v12 cars a year. It's 2017 where Ferrari makes turbo v8's as their best sellers and could probably sell 10,000 cars a year if they wanted to reduce waiting times.

There are only 2 reasons I can see for doing it.

1). Emission and average fuel economy regulations
2). The replacement for the 488 is going to have an msrp close to $400k with hybrid drive

Then they may need something to fill the gap.

But neither of these reasons are there to make us happy. It's more for survival.

Look at it this way. The day that Dino's cut into Ferrari sales is the day Dino's become "impossible to get" by your dealer. It's just a shell game and they own the game.

Yes there's a market for a Dino at 2/3's the price of a 488. But is it more than 5000 cars a year? I doubt it because it's "not a Ferrari".

 

The biggest reason for the factory to introduce a sub brand to increase volume without diminishing the exclusivity of the Ferrari brand. Given the amount of debt the company now carries and the possibility that the 100 Mil that F1 contributes annually is going away they need more revenue.

 

Thx for posting
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Did you post this in 1968?

In the end they folded the Dino brand into Ferrari because Dino's could sell better AS Ferrari's.

I don't see any difference today.

All they have to do is make lower priced Ferrari's. Porsche did it. Aston Martin did it. Lamborghini did it. Its not a new or unproven idea.

If it were not for the Dino there would have been no 308 GTB which is the cornerstone of 90% of all Ferrari sales since it was introduced. If the problem with Ferrari is the prices are too high, just make a lower priced vehicle. There's need for an entire "brand" do to it. My God, there are 300 458's for sale right now on Cars.com. It's not like you can't find them everywhere.

The brand IS deluded. That's why they need these "special" editions they cough up every 3 years.

Just make a Ferrari "Dino" (aka just like a "California") that is a turbo V6 and build more for daily driving (like the Mac 570s) with Ferrari shields on the side. They will be snatched up immediately. But calling a car a Dino is not a new brand as was created in the late 60's. Its a cost reduced 488.

The question I have is --do you really make more money that way?

 

I'm following this

 

Can't figure this happening but would be interesting.

 

V6 turbo

 

https://scontent-eze1-1.xx.fbcdn.net/v/t1.0-9/fr/cp0/e15/q65/16265690_1595015443846562_2251879295830092186_n.jpg?efg=eyJpIjoidCJ9&oh=1e7d7efc53b6ba6ad6a561d6135a75b9&oe=5915895D

 

Get out of here. I love that. Please tell me they'll make it with a stick shift!

 

In fact the 308 GTB was badged Dino when prototyped.

I think that the powers that be don't dare monkey with the business plan of high price and perceived exclusivity that's been so successful.

 

Exactly my point. The Dino brand folded when they figured out it would sell better as a Ferrari.

It's no different today.

 

Assuming that sweater man wants to eventually get to 9,999 cars a year....Would a Dino 'sub-brand' get around the 10,000 EPA limit for CAFE emissions?

I apologize if this question has been asked before.

 

Just hope Ferrari doesn't become another Porsche. Mass producing cars is not good for Ferrari's image in my opinion.
I always admired Ferrari cars because they were rare and exclusive. In recent years production has increased (in Ferrari terms) & I envy the older days when they were a rare sight.
I understand funds are needed & maybe increasing production is necessary but please don't make Ferraris a common sight like Porsche or BMW.

 

To be honest, you're describing a 348 or 355.


That's the irony of this entire discussion. People want Ferrari to make cars they used to make but in not making them, has been even more successful that before.

And ask yourself this. If Ferrari had made the 348 / 355 as either a Dino or a Ferrari, which one would have sold better? No question: Ferrari. Which means the Dino brand adds nothing and in fact, is actually worse sales than a brand they already own.

The Dino brand it dead. Don't bring it back just like no one should bring back Duesenberg.

 

Bring it back. would be better than the 4x4 station wagon they make now. A dino is not a Ferrari? bs

 

If they do make one, I hope it is a smaller, lighter, and more agile than the current luxury sports car - 488.

 

Resurrecting the Dino brand only makes sense if Ferrari wants to increase production and/or sell downmarket without diminishing the Ferrari brand.