Ferrari vs Touring

The original firm ceased production in 1966, but Carlo Felice Bianchi Anderloni and Carrozzeria Marazzi preserved the "Touring Superleggera" trademark and used it on several occasions to support the company's heritage.

The trademark was purchased by the current owner, a family business, which resumed business activities in 2006 under the name Carrozzeria Touring Superleggera S.r.l.; the firm is headquartered nearby Milan, its hometown.

 

Touring was not the only coachbuilder in the early years. There were many many others as well. Think Allemano, Stabilimenti Farina (NOT to be confused with Pinin Farina), Ghia, Ghia-Aigle, Ansaloni, Bertone, Vignale, Motto, Boano, Zagato, etc. See also book "Making a Difference", published 2006 with all information about the early ones. Pinin Farina began in 1952 making bodies for Ferrari chassis and by 1955 became the main coachbuilder for Ferrari (together with Scaglietti).

Marcel Massini

 

Also Fontana and Mitchelotti.

That is why early Ferraris are so beautiful.

 

I think the agreement between Pinin Farina and Ferrari was made in 1953. Ferrari really had no choise and it was good bye for everybody else.

 

The real fact was that Ferrari paid the job after one year, so if you manage a small firm you can't afford a client like him because you need the cash SAP to move on.
In early '50s Pf was already a small producer (he became a medium producer with the AR Giulietta spider order), the biggest coachwork in Turin and he had a cash flow sufficient to afford the delay in the payments. Moreover PF proposed to Ferrari to make one show car for free a year to eliminate the potential competitors. Think about what Ferrari replied....

 

The last deal argument is just a competitor killer...
Never heard before, thanks for the clarification.

 

You welcome. The deal was made during a lunch in Tortona, near Alessandria, a town between Turin and Modena. At the beginning Ferrari was hesitant to link his name with PF only, but when Battista Farina talked about one free show car he agreed immediately. Battista Farina realized the dream to become the "tailor" of the most famous GT cars in the world and Ferrari eliminated the problem to pay on time the coachbuilders. Think about how many cash flow problems Ferrari had in mid-50s because his racing team was engaged in many different competitions (F1, sport, GT, endurance, etc.) The source about this meeting was Sergio Pininfarina himself.

 

I also understand Ferrari needed the steel capacity. There were no other players who could series produce small batches of steel bodies, so Pinin Farina was in a a very strong position to start with.

 

Yes, but this happens some years after the lunch.

 

I don't think so. Pinin Farina knew what they got an played everybody else out one by one.

Aurelia B20 -a brilliant design they totally ruined - was the first step.

 

Well...if you compare the design of the 250 GT Boano Cabriolet at the 1956 Geneva Show with the 250 GT PF Spyder one year after at the same event, all is said...

 

Sorry, but i didn't understand your line of reasoning....

 

For me the B20 1st series is a very beautiful car - designed by Boano (Ghia) and originally built by Viotti. 2nd series is still pretty, with the original nose still largely retained and slightly longer rear fenders. From 3rd series onwards the car is pretty boring with all the tasteful nuances deleted.

I understand that they needed a simpler design for easier manufacturing as the volumes went up, but I still think that Pinin Farina brutally ruined the design.

 

In an interview published in Automobile in March 2009, Felice Anderloni told Robert Cumberford: "At first we did all the road cars for Ferrari. Ing Gioachino Colombo supported Carrozzeria Touring, saying 'recings cars should also be elegant.' It was not good business, though, building bodies for racing Ferraris. There was no flow of work, just rush orders in small batches, and we eventually gave it up."

--Carter

 

Thank you.
The fact is Boano didn't designed the B20, he never designed a car in his entire life because he wasn't able to design. The first B20 came from the Michelotti's pencil. He already created, the year before, a pre-B20 design: the Fiat 1400 coupè supergioiello introduced to the 1950 Turin motor show.

 

The same problem: Ferrari hadn't cash flow enough because the expenses for the racing team, he was in late with the payments always.