New Dino announced?

Most Dino's had V8s.

 

If Ferrari wanted to add a new spin and use the Dino name, I think they could.

I am not saying I want a "New" Dino, but would rather preserve the Dino name. Having said that, if Ferrari goes into the muck with Dino, I am against it.

No idea how Piero sees the Dino name, but I could see him both being for and against it. I think this would be the driving factor.

If Ferarri would consider the following, I think the "Dino" could be an awesome addition to keep the sweater happy.

1) Light weight concept that isn't trying to be a Ferrari. Especially in terms of size

2) Scaled back options with basic standards. Options would be to add cost for increased weight loss. Focus on less is more, but Ferrari will adjust based on customer needs.

3) Heavy focus on history of Dino related racing and achievements. This part is easy.

4) Another interesting angle for Ferrari would be to re-introduce the brand with limited "production". Just like other model production variations that are currently being offered.

I firmly believe, if done right, there is a "select" market for long time Ferrari buyers, but also a new "intro" market to take share away from Lotus, etc.....

I also think the history will drive high dollar individuals imto the more limited brand, history proves this.

What a unique brand, but one driven on issues we all love and can relate to.

Shawn

 

Like they did in 1970? Well, in the end they just folded it all together because the Dino brand still diminished the Ferrari brand. Ferrari owners at the time were not amused.

People forget that in the 70's and 80's Dino's were considered Fiat crap, a "poor man's" Ferrari and not a "real" Ferrari. Today we look at them much differently. How do I know? I had one for 15 years in that period.

If you call a car a Dino today, it will again be called "Fiat crap" , a "poor man's" Ferrari and not a "real" Ferrari.

I see no advantage to it. If the California were badged a Dino it would sell 1/3 the number it has until today and at probably 30K off the MSRP for the same car. At one point they considered the Cal either as a Dino or a Maserati and decided the best sales would be if it were a Ferrari. If you remember correctly, when the California was introduced Ferrari owners were not amused saying it was really a rebadged Maserati, an insult to the original California, and would "diminish" the brand.

Ferrari did not care. They did it anyway because it made economic sense.

Nothing has changed since 2009 when the California was introduced.


Lastly, the ONLY Dino that means anything to anyone is the 246 Dino Gt. Fiat Dino spiders are 1/2 the price, Fiat Dino coupes are 1/5 the price, and Dino 308 Gt4's are not a collector item.

If the Dino brand were worth something, it should be reflected into the value or more than one car.

 

Frankly, Ferrari's production decisions have never made much sense. Because they sell everything they make, why build anything other than drop-top 2-seater sports cars? Why waste production resources on 2+2 cars? Once upon a time, it looked like the Ferrari/Maserati idea would work, but that quickly bit the dust. I dunno. I guess being irrational is part of the Italian style.

 

2+2 Cars have been there from almost the beginning - it is an important part of their history. However, unlike many of the older versions, the modern ones are quite capable and almost practical.

 

I get that, but if why make them if Ferrari can make more profitable cars?

 

Why on earth will they make a sub-brand to sell more cars? They sell every car they produce. "Dino" will be a model like a "Hellcat".. only it'll be as expensive as a 458. I suspect they'll try sharing as many parts and engineering as possible with the other models.

And of course, 90% of the buyers will put it into a garage and tell all their friends that "they have a Dino". It'll be resold in 3 months and 500 miles later for a $30k profit.
Their other cars: the CLS63, The Landrover, and the Bentley have a paddle shift therefore even if they made a stick.. 99% of them sold would have a DCT transmission.

 

I'm not sure about this, but doesn't the parent of Rolex have Rolex and another brand for much the same reason?

Selling more cards = good for profits

But selling more Ferrari's comes with the much-discussed fear of diluting the brand by lessening exclusivity.

The idea of a second brand has been used successfully by many companies (Toyota and Honda and infinity did it in reverse amazingly - creating the exclusive/up-market brand after the base brand was well established).

 

Why would any company create a second brand? To sell more product. Or, as Porsche knew with their Boxster.. they could sell as many as they made so they opened a production line in Finland.

The key that I see, which Toyota did very well, is when you start a second product line you want to attract a new consumer rather than cannibalize the ones you already have. With Toyota they created the Scion brand to attract younger customers to their product. Lexus, to have a higher end customer that wouldn't pay for a very nice Toyota. In both cases the customer went with another product until their offered their product. Then they captured that person who went on to buy other cars with them. Rolex as well. Buy a tudor if you can't afford a Rolex. Experience the equality and then buy a Rolex when you're older. Capture a customer. With the original Dino, it was during the oil embargo and stagflation.. low sales.

If Ferrari made a separate brand Dino, why would they want to do this? They'd have to incur higher costs with marketing and manufacturing, sales, logistics, etc. for less margin per car. With each Porsche sold Porsche makes what like $18-20k. With each Ferrari they make $50k+. What customer would they want to capture with a down market brand that wouldn't dilute the Ferrari brand? A Porsche buyer? Alfa already has that customer in their sights.. or Maserati perhaps instead of Mercedes? Why fight over the Porsche buyer when at current Ferrari pricing you're fighting for a customer that will pay so much more for a higher margin.

I don't see where they'd pull another user in without diminishing their market presence or brand. McLaren's depreciation shows how the Ferrari brand reputation is comparatively strong.

 

Isn't Maserati like the "other brand" for Ferrari?

 

Tell me what is a real Ferrari A poor mans Ferrari ? A car that is a 12cyl? My car has a Ferrari engine built at Ferrari by Ferrari , and the body as well. There Wes 2826 cars built between 73 and 1980 -not a collector car? Badged Dino till 1975. Then in1976 badged Ferrari. So after 76 is a Ferrari because of the badge? A poor mans Ferrari ,which is a insult to anyone One Middle class like me and many others here. Not a real Ferrari would be someone elses body with Ferrari engine like a Maserati. Or a lancia 8.32

 

Exactly

 

I think it "was", but is no longer owned by Ferrari?

 

Not sure but as I described. Another car brand body with a Ferrari engine etc

 

Insult? Really? Wow....

The Dino was considered a Fiat, not a Ferrari by the Ferrari club for years. If you brought a Dino to a car show with Ferrari's it was put in the Fiat corral. I know, it happened to me several times.

246 Dino engines were built by Fiat, not by Ferrari. That's fact. And, basically the same engine was put into 2 different Fiat models. The bodies were not built by Ferrari either, but neither were other cars they sold.

Trust me... if you didn't own a Dino in the 80's and 90's then you will never understand. The Dino WAS the poor man's Ferrari. It wasn't until Ferrari figured out they could sell higher volume cars like the 308 as a Ferrari and not a Dino that the brand died.

Most people at the time that the Ferrari badge went on 308's thought it was the end of the world for the Ferrari brand.

I'm sorry that a history lesson of the brand is a bitter pill to swallow but the facts are what they are.

Today a Ferrari is what ever Ferrari says it is. Pretty soon there will be all electric Ferrari's with motors built in Germany and batteries made in China. And people here will still respect them because they have that name on the trunk.

 

When I worked at Knauz in Lake Forest in the early seventies, the first thing a Dino customer would ask us to do is put a Ferrari script badge on the trunk lid. Most of them didn't have the patience to explain the difference between "Dino" and Ferrari to their neighbors.

No problem. The parts department stocked plenty of Ferrari script badges and Cavallino emblems!

 

Mayor the insult is from Enzo himself by saying a true Ferrari is a 12cyl. As far as the 246 built at fiat. Many of us know about this. The 308gt4 v8 started as Dino. Then Ferrari in 76 -80 All built by Ferrari. So does the badge determine if it is a Ferrari?

 

I always heard that the 246 Dino bodies were built at Scaglietti alongside the Daytona while the 365GTC/4 was built at Pininfarina.

 

Ferrari Spa determines what is a Ferrari. It's that simple. When they put the badge on it then it's a Ferrari.

No badge, no Ferrari. There have been numerous cars with Ferrari engines in them that are not "Ferrari's".

The facts are that they figured they could sell more cars with the Ferrari badge on them than without the Ferrari badge.

It's no different today. Even if they made "A Dino" model today it will still have a Ferrari badge on the back. So, what's the point? It's just a car name then, not a separate brand. It's label slapping. They went through the same debate with the California and decided to call it "a Ferrari".

In short, a Dino badge today would just mean Ferrari Spa would sell fewer cars if they used it instead of just calling them Ferrari's.

 

maybe I'm not understanding sir. Ferrari California Ferrari Dino. I'm not trying to argue so its like I said its the badge or label slapping as you said. Ferrari decides. And btw my poor mans Ferrari was $24600 in 1975. Was it really less than the other models? just asking

 

Yes.

 

Sure you can do that. But, what's the point?

The 246 Dino Gt became the 308 GT4 Dino GT4 which became the Ferrari 308 GT4 which became the Ferrari 308 GTB which become the Ferrari 328 GTB which become the Ferrari 348 GTB which become the Ferrari 355 GTB which became the Ferrari 360 GTB which became the Ferrari F430 GT which became the Ferrari 458 GTB which became the Ferrari 488 GTB.

So in effect all the non-12 cylinder 2 place cars have been "Dinos". They come from the same lineage.

But they sell better with Ferrari badges.

All you guys really want is a modern version of a 355 GTB. Who cares if it's called a Dino or not?

 

Great!

But when you guys state what you want this "new dino" to be its

Smaller and lighter than a 488
Less expensive
Normally aspirated
A V8
A 2 seater
Has a great motor noise
Has a manual gearbox

In other words -- a Ferrari 355 gtb.

You don't want "a new dino". What you want is something they don't make anymore.