How we feel as FERRARI OWNERS/ Please Watch

nicely done...

 

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That was really well done, I love the statement of the emotions that run when the car is arriving on a trailer for the first time....that brought goose bumps to me, as I clearly remember that feeling....priceless

 

That pretty much sums it up.....


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awesome

 

very well done.

From a market perspective, you maybe should interject actual images of new owners seeing their new cars being birthed out the back of the transporters. You are right...that IS AN EMOTIONAL moment. If you tie in the emotions of that 'delivery moment' you will have gold. Pure marketing gold. And it won't be BS.

Social proof (your happy customers taking delivery) is your gold.

Email your customer list and ask them for their videos. I bet 50% have them saved on their phones. Maybe offer them something in exchange...a T-shirt, a bottle of your branded wine (google for sources) etc. Maybe GIVE them a nice camera...send it ahead of the car with your request. (Nice = nice pocket camera that they will end up giving to their kids)

Post happy client delivery videos on all social channels.

make your thing the delivery videos...literally, start marketing the delivery videos to attract new customers. When someone thinks of you they think delivery videos. Delivery videos summarize everything you will ever want to express. Happy customer, car...shared significant lifetime bucket list item accomplished.

 

Marketing Masterclass 09Scuderia.

 

Very nice, I enjoyed watching this

 

Well done! Lots of truth in that vid, especially the portion about the transporter opening! I couldnt agree more with you.

 

Great !

 

Awesome Mike! Loved it - gotta get up there soon.