5.3% increased production- is Ferrari becoming a common car? | FerrariChat

5.3% increased production- is Ferrari becoming a common car?

Discussion in 'Ferrari Discussion (not model specific)' started by bberg009, Nov 1, 2017.

This site may earn a commission from merchant affiliate links, including eBay, Amazon, Skimlinks, and others.

  1. bberg009

    bberg009 Karting

    Jan 23, 2016
    233
    Full Name:
    Cancelled my account
    in the second quarter of 2017, Ferrari shipped 2,332 car units globally, about 5.3% more than 2,214 cars units shipped in 2Q16, that puts it on track for over 9,300 cars in the next 4 quarters, even if production does not increase again (which it is likely to do).

    As a shareholder, I love the increased revenue numbers, and Ferrari will report again tomorrow (Nov 2nd). However I am concerned that it also means Ferraris are starting to be more common.

    So, in the chase of profits, are the leadership of Ferrari in the process of cheapening the brand with higher production numbers, SUV launch and theme parks?
     
  2. vrsurgeon

    vrsurgeon F1 World Champ
    Silver Subscribed

    Dec 13, 2009
    16,456
    Charleston, SC
    Full Name:
    Curt
    OMG I had to use my alarm the last week at the Grocery store. I wasn't sure which red 360 was mine in the parking lot. Like 30 of them back to back...

    Really?

    There are two Million more people in the US this year than last. Which is about 5479 new americans (born or immigrated) each DAY in this country. How on earth will an extra thousand or two tousand cars at best make them too common? Granted some peeps on this board in S. Florida or LA actually think they're "common" cars... I had a 25 year old patient last week tell me he's seen two(2) in his life. Before I bought mine I saw less than ten. FYI looks like since 2005 until 2013 215,000(!) C6 Corvettes were made.

    Won't matter at all in the grand scheme of things.
     
  3. Booker

    Booker Formula 3
    Lifetime Rossa Miami 2018

    Aug 1, 2016
    1,768
    Dallas, Tx
    Full Name:
    Jack Booker
    I think your reaction is a tad exagerated... Berg simply said "more common", although the thread title could be better.

    While 5.3% is not enough to really matter in the grand scheme of things, certain markets are affected more than others. Dallas is a large market, and in my opinion Ferrari's are more common here than in the past. As far as a noticeable change in the past year, barely. I have seen more but not enough to claim a correlation, 5.3% sounds reasonable tho.
     
  4. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    105,044
    Vegas baby
    Common? Well if so it’s not from increased production but from legacy cars sold since the 90’s.

    It’s the cumulative effect of selling 3000 cars a year in the US for 25 years.
     
  5. Booker

    Booker Formula 3
    Lifetime Rossa Miami 2018

    Aug 1, 2016
    1,768
    Dallas, Tx
    Full Name:
    Jack Booker
    good point. Most Ferrari's I see are not brand new. Also, delivery timeline delays the effects of production changes.
     
    bberg009 likes this.
  6. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    105,044
    Vegas baby
    Look at it this way. Let’s say all 5% came to the US — which is debatable. That’s 5% of 3200 cars — 150 cars

    It’s nothing in a market the size of the US. It’s like 3 more cars per state.
     
    I'm 360 Canuck and Booker like this.
  7. sidtx

    sidtx F1 Rookie
    Owner

    Feb 9, 2014
    4,454
    Frisco, Tx
    Full Name:
    Sid
    Maybe not "common", but around where I live (plano, tx) I see Ferraris frequently - at least 2 per week. At cars and coffee - 15+ usually show up.

    I also am seeing an increase in Lambos. At least 1 per week.

    On the other hand, I've only see a Yugo once in the last 5 years.

    Sid
     
  8. G. Pepper

    G. Pepper Three Time F1 World Champ
    Rossa Subscribed

    Mar 15, 2012
    38,130
    Texas/Colorado
    Full Name:
    George Pepper
    I never saw a single Ferrari in San Antonio from 1972-1980, or Boston from 1980-1984, or NYC from 1984-1988. A couple weeks back I heard - obnoxiously loud - a 430 run by while I was in the drive-through lane at McD's. I see them all the time now, but I believe that's as the Mayor said, because of all the legacy cars around. Plus, the cars from about 1995 on are much easier to live with than the older ones, so they get driven more, I suspect.
     
  9. vrsurgeon

    vrsurgeon F1 World Champ
    Silver Subscribed

    Dec 13, 2009
    16,456
    Charleston, SC
    Full Name:
    Curt
    A Ferrari goes through the new phase, then the new used phase, then the it's priced so people can stretch for it phase, then when parts get scare the worthless phase, until the parts are so expensive you junk it versus repair it phase, after which it enters the collectable phase. Since the cars aren't driven in the first and last phase because they're expensive... the real question to me is does the number getting into accidents exceed the new production or keep up with it? Given so few of the pre-1976 cars are even driven, these are off the road. So is the American Ferrari fleet expanding in general slowly or is it maintaining its size versus attrition via repair expense or accident.

    I agree with G. Pepper, they run so you CAN drive them more and live with them. Knowing people with them and when they roll also helps them being seen IMHO.
     
    ferrariformulauno and G. Pepper like this.
  10. bberg009

    bberg009 Karting

    Jan 23, 2016
    233
    Full Name:
    Cancelled my account
    Great point. And as cars became more drivable from a day-to-day standpoint we see more of the also. For example, I drove maybe 1,500 miles /yr in my 2006 F430, over 3,000 miles/yr in my 458, and guess I will drive even more in my 488 (great driver).. so, this combined with increased production numbers may make them less rare. Especially in areas of higher wealth where there are already quite a few...
     
  11. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    105,044
    Vegas baby
    The 308 made Ferrari's "common", not the 458.

    The 308 was designed to be a daily driver car with better creature comfort and lower maintenance than a Dino. It was much more refined than the Dino Gt and built in larger numbers. And, no 246 Dino's came with Ferrari badges (at least in the US). They were Dinos, not Ferrari's. The Dino Ferrari 308 GT4 changed that forever.

    When the 308 appeared on Magnum, Ferrari no longer became "rare". Everyone knew what it was so even if you didn't see one, you knew what it looked like.
     
  12. anunakki

    anunakki Seven Time F1 World Champ
    Owner Rossa Subscribed

    Oct 8, 2005
    78,515
    Las Vegas Nevada
    Full Name:
    Jerry
    I laughed out loud at this thread. This is the definition of out of touch.

    The thread title doesnt say 'more common' so no, Ferrari will never, ever be common. Even Porsches are not common. Maybe where us rich-out-of-touch folk live they are common. But in 99.9% of the world, no...Porsches are not common so Ferrari are most definitely not common.

    Maybe volunteer at a soup kitchen or something...
     
    I'm 360 Canuck likes this.
  13. killer58

    killer58 Formula 3

    Jun 30, 2010
    1,197
    CA & DC
    When I was stationed in CA, I saw them quite frequently, esp along PCH, in La Jolla, OC, or around LA.
    However, over the course of two years in San Diego (where we have a dealership), I only encountered another 360 once. We were both so surprised at the coincidence we pulled over to say hello.

    Now stationed in DC (also where there’s a dealership), I rarely see another outside of a C&C.
    The “common” exotic car here is Maserati, esp along embassy row.
     
  14. G. Pepper

    G. Pepper Three Time F1 World Champ
    Rossa Subscribed

    Mar 15, 2012
    38,130
    Texas/Colorado
    Full Name:
    George Pepper
    I've often said, I was into Ferraris before Magnum PI. First Italian car was a chrome yellow '74 FIAT X1/9. The Dino was my dream car, as they were relatively cheap. Then the Boxer came out, and I had a poster of a yellow over black one on the wall of my bedroom when I was a senior in high school. The 308 did indeed take Ferrari mainstream as a super premium brand of sports cars.
     
  15. southnc

    southnc Formula 3

    Dec 25, 2013
    1,765
    Charlotte, NC
    Full Name:
    Adam
    I agree the 308 help put Ferrari on the map. But, so did the Testarossa. The TR got plenty of exposure on Miami Vice and actually outsold the 328. In fact, I'm certain that is the only time a V12 outsold its companion V8 model. They sold nearly 10,000 (!) models of TR, 512TR, and 512M; 512M is very rare.

    I live in Charlotte, NC. I see 308s, Boxers & TRs all the time at C&C and other car-related events. In the wild, I see 458 mostly. I have a 612 and have never seen another in the wild. Heck, even Dinos and F40s are more common than my 612, which is a pretty recent model that loves to be driven.

    Whilst it is true we are seeing more Ferraris being sold, there are many older / rare models condemned to "collections" as interest cars unfortunately that will not be seen on the road again as long as they are coveted.
     
    bberg009 likes this.
  16. vrsurgeon

    vrsurgeon F1 World Champ
    Silver Subscribed

    Dec 13, 2009
    16,456
    Charleston, SC
    Full Name:
    Curt
    Thank you for that. :) I'm not the only one who sees the absurdity...

    Sometimes I feel so guilty at NOT being able to volunteer for the soup kitchen because ______ just popped up, I have my personal chef make the homeless and disenchanted some pan roasted trout with herb encrusted potatoes and have the Uber driver deliver it cause' #humanity.
     
    anunakki likes this.
  17. cheesey

    cheesey Formula 3

    Jun 23, 2011
    1,921
    we have been watching the development of the SCG here... what a great replacement for the exclusivity that Ferrari loses as production is increased... if everyone on this list ordered one, Jim G's order book would take years to catch up .... how many can say they watched the car develop into reality, then bought one
     
  18. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

    Dec 4, 2004
    14,397
    FL
    I see more of them now in person than 20-25 years ago mainly because of more cars and coffee style events making them more accessible to the general public. Social media makes that effect even larger so finding photos and videos the rarest cars is not longer uncommon.
     
  19. vrsurgeon

    vrsurgeon F1 World Champ
    Silver Subscribed

    Dec 13, 2009
    16,456
    Charleston, SC
    Full Name:
    Curt
    Really impressive effort for a guy to undertake, only thing I'd like to see it a little prettier from the front personally.
     
  20. WJGESQ

    WJGESQ Formula 3

    Dec 30, 2004
    1,477

    It was a flat twelve.
     
  21. TheMayor

    TheMayor Ten Time F1 World Champ
    Rossa Subscribed

    Feb 11, 2008
    105,044
    Vegas baby
    Well, it depends on how well you draw a "V". :)

    And I don't think the TR outsold the 308 / 328.
     
  22. Ingenere

    Ingenere F1 Veteran
    Owner Silver Subscribed

    Dec 11, 2001
    6,438
    On the Limit
    Full Name:
    Dino
    When I was a kid and even into my 20's, I never saw Ferraris. Seeing one on the road was a special day. Now, at least in AZ, they are not a rare sight. Every valet stand has several. I never see another when I am at the track..... I am generally the only Ferrari.
     
  23. Claudia65

    Claudia65 Karting

    Mar 29, 2017
    84
    Switzerland
    hmmmm....when i went to elementary school in the early 70s we were told we are roughly 3,5 billion people on this planet...now we are 7,5 billion...and i am only 52..(and still alive)....dont know the Ferrari production numbers in the 70s....but producing 5 % more cars wont damage the brand at all i think...there are more and more milionares each year...there are a lot more competitors in this segment who are willing to produce higher numbers...so Ferrari can afford to produce a few more cars but they cant fall behind the competition..so you cant blame them i guess..
     
  24. southnc

    southnc Formula 3

    Dec 25, 2013
    1,765
    Charlotte, NC
    Full Name:
    Adam
    I meant Flat12. I was multi-tasking at the time and apologize for the obvious mistake. However, I pretty certain of the 10,000 TRs. I do not believe they made that many 328s - does anyone know the exact numbers?
     
  25. George Hernandez

    Nov 2, 2017
    7
    Full Name:
    George Hernandez
    Not sure of all of the specific numbers but I can say, in addition to what everyone else shared, that I have also noticed more Ferrari's over the past year. Granted, not scientific at all. When I was a child, I saw maybe one Ferrari that I can remember in my first 18 years of life. Now I see a handful or more a year. Definitely still a rarity but does seem to be becoming less rare.
     

Share This Page