Todd Lamb (Atlanta Speedwerks) posted on Rennlist that they paid "North of $250K" for the name and the IP - which I would think was basically curriculum and scheduling info and a customer list. So far I know they've landed at New Jersey Motorsports Park with the Mustangs and, supposedly, Formula cars by the fall.
As a former student I'm on the e-mail list. At first I thought a scam so deleted a few. Seems they are offering experiences now rather than education. A one day "school" in Mustangs with a helicopter ride and after party. New owner's racing credentials seem lacking but all a moot point given the offerings so far. Looks to me like the name will get dragged through the mud once more.