Only a week left to pre-order Giorgio Piola's SHIFT collection!

Formula 1’s premier technical artist, Giorgio Piola, launched a Kickstarter campaign to allow fans of the sport a direct-to-consumer opportunity that makes a collectible timepiece much more affordable AND with exclusive gifts on offer.

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Piola, who has attended more grands prix than anyone in history, launched his newest line of watches, the SHIFT collection, on a limited endeavor basis this month through crowdfunding site Kickstarter.

As of today, you can still obtain one of these exquisite timepieces for just $350, which includes a free poster autographed by Giorgio (worth $100). In a bonus move, a fifth colour was voted for by fans in a survey – and a yellow version will become available.

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The Piola SHIFT designs feature tyre tread-inspired bands, tachymeters on the bezel, and five distinct colours, each with a Piola technical illustration etched into the back of the case. The timepieces are powered by high-precision Swiss movement, are assembled in Switzerland – proudly bearing the “Swiss Made” designation on their face.

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The modified Ronda 5040.D chronograph measures tenths of seconds, seconds and minutes, and incorporates both a date and seconds dial. The crystal is anti-reflection coated damage-resistant sapphire and the case is comprised of 316L surgical grade stainless steel.

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The SHIFT collection will be available in black, blue, green, red and yellow. The watch case measures 46.5mm and its 15mm thick.

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