New Ferrari SUV | Page 2 | FerrariChat

New Ferrari SUV

Discussion in 'Ferrari Discussion (not model specific)' started by scott peters, Feb 17, 2019.

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Who is in favour of Ferrari producing an SUV ?

  1. Yes

    37.6%
  2. No

    62.4%
Multiple votes are allowed.
  1. WJGESQ

    WJGESQ Formula 3

    Dec 30, 2004
    1,477
    Well -this is what you FF fanboys have brought upon us.
     
  2. crinoid

    crinoid F1 Veteran
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    Apr 2, 2005
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    LaCrinoid
    LOL Blame China dude!!! Beside the FF is flippen RAD.
     
  3. FerrariFinally

    FerrariFinally Formula Junior

    Nov 11, 2018
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    Kevin
    I don't mind a shooting brake Ferrari, but an SUV is where it will cross the line!
     
  4. Marcel Massini

    Marcel Massini Two Time F1 World Champ
    Honorary

    Mar 2, 2005
    22,737
    The existing project was completely abandoned.
    They start again from new and with a white piece of paper.
    It will not be presented to the public before 2022.

    Marcel Massini
     
  5. G. Pepper

    G. Pepper Three Time F1 World Champ
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    Mar 15, 2012
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    That's new to me and quite interesting. Last I heard the project was delayed, "to get it right." I did not expect them to go back to a clean sheet and start over. Thanks.
     
  6. Igor Ound

    Igor Ound F1 Veteran

    Sep 30, 2012
    8,102
    The Horn
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    Exactly, an SUV will cross the line into the sand! ;)
     
  7. ILuv4Res

    ILuv4Res F1 Veteran
    Lifetime Rossa Owner

    Aug 8, 2002
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    Fred
    Based upon Ferrari's goal of a sharp increase in revenues and profits within the next few years, despite exiting several products and licensing agreements, contraction in volume of engines for Maserati, additional expenses for the Concorde Agreement, new emissions regulations, and the elimination of sales revenues from the now sold out LaFerrari Aperta, they are pivoting into what appears to be a more non-traditional Ferrari mix.

    They are banking on these, because the Portofino and it's predecessors over the past 10 years have yielded over 9k new clients, with about 70% of those loyal to the brand. And, the Portofino and 812 have mainly been what supported an additional 853 units over the prior year. They are using the SUV and other new models to penetrate additional market segments.

    It is clearly a 'numbers' approach for the stock price and performance. That said, in my opinion, I think Ferrari risks brand dilution in the long term by whoring itself out with these 'mass production and appeal' type offerings, rather than staying true to it's roots and history.........It's the same story whenever you have a publicly traded company. It's the near-term stock performance that is graded, so this is what you get....
     
    Jasonberkeley and sixcarbs like this.
  8. FerrariFinally

    FerrariFinally Formula Junior

    Nov 11, 2018
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    Roseville, CA
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    Kevin
    Well said Iluv4res, brand dilution is exactly what is going to happen. I was a diehard fan of Porsche until the Cayenne came about, now I can care less about Porsches. Don't get me wrong, the Cayenne is a bitchin suv, but a Porsche is just not that "special" to me anymore...
     
    davidoloan and thorn like this.
  9. tres55

    tres55 F1 Rookie
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    Sep 18, 2012
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    Can't say I'm a fan of the idea, but I understand.

    The only other alternative is to limit production and raise prices with every generation (significantly) but at some point you would start losing customers to competitors who nowadays build cars that are just as competitive (if not better in some cases).
     
  10. gh0st0

    gh0st0 Formula 3
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    Jul 2, 2018
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    Midwest
    I get where you’re coming from, but it seems like you were into the exclusivity that was Porsche until everyone could get one? Did you feel the same when they released the boxter? Now that was a sight for sore eyes


    Do we know the current appetite that HQ on their spending, etc? I can only equate this to a person that is used to spending x amount of $ and used to a certain lifestyle but is unable to adapt when can no longer feasible. Ferrari can probably adapt but would probably need to trim the fat and adjust $$
     
  11. Jana

    Jana F1 Veteran

    Mar 4, 2015
    9,872
    It was inevitable and there's clearly a market for it, even if the price is high. I don't like anything slow, even my utility vehicles. Just bought an X6 M and will modify it. Even put a supercharger in my Sequoia.
     
    BaronM69 and thorn like this.
  12. thorn

    thorn F1 Rookie
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    Aug 7, 2012
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    Tallahassee, FL
    When you already have a 12-18 month waiting list of paying customers, don't need to expand your product list to increase revenue. You simply need to increase your production.

    Don't make 3000 sports cars a year, make 4000.
     
    Jasonberkeley likes this.
  13. crinoid

    crinoid F1 Veteran
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    Apr 2, 2005
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    I knew about the project being pushed back. I did not know they scrapped it. Can you tell some specifics as to why they scraped it ???
     
  14. F355 Fan 82

    F355 Fan 82 F1 Veteran

    Jul 22, 2006
    9,063
    #39 F355 Fan 82, Feb 24, 2019
    Last edited: Feb 24, 2019
    I saw a urus for the first time a couple days ago and its hideous, Im honestly scared for what a ferrari suv would look like. Also Im not sold on there being a huge market for $300k suvs, I know lots of soccer moms want SUVs but these newer cars you cant get cheap classic car insurance on them bc you drive too many miles and they're new so you have to pay ALOT in insurance. My 575 is insured for $140k for $900/year but 2500 miles, my 812 the insurance is way way way higher and there is no way to get the same policy bc the 575 is considered a "classic" and the 812 is not so it cant get the same one

    I think the rich soccer moms will stick to range rovers for $90k bc the insurance albeit high is still ok, insuring $300k soccer mom trucks for unlimited mileage is not realistic.
     
  15. PaulK

    PaulK F1 Rookie
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    Apr 24, 2004
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    The thought of a Ferrari SUV makes every cell in my body depressed.
     
    sixcarbs and schwoo like this.
  16. Robb

    Robb Moderator
    Moderator Lifetime Rossa Owner

    Feb 28, 2004
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    I’ll take a lusso and pass on the suv.

    Robb
     
  17. daytona355

    daytona355 F1 World Champ
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    Mar 25, 2009
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    Sid Korshak
    I don’t think anyone at Ferrari is targeting ‘soccer moms’ with the FUV hehe, maybe the very richest ones. The FUV will be designed to give die in the wool Ferrari owners something to buy instead of range rovers and urus when they want stay loyal, and I’ll bet if they stuck production at 5-10000, they’d sell every one they made two years in advance, whether priced at 200k, 300k or 500k....

    Imagine, a bigger car capable of carrying four plus luggage for a fortnight in Europe, all weather performance, and that badge on the nose when you drop it off at the valet....... better than hiring a Toyota or a Jeep!
     
    G. Pepper likes this.
  18. sixcarbs

    sixcarbs F1 Veteran
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    Dec 19, 2004
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    Or is it going to become another car the dealers can't move at sticker and will be forcing customers to buy if they want to get on "The list" for the latest and greatest sports cars?
     
    thorn likes this.
  19. G. Pepper

    G. Pepper Three Time F1 World Champ
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    I can see why that happened with the FF and Lusso, but I don't think the FUV will have that problem. The FF/Lusso really doesn't have enough ground clearance to take up the mountains to go skiing or snow boarding unless the roads are relatively clear. The FUV will have much more versatility than that. Of course, it will help if the FUV is better looking than the FF/Lusso.
     
    daytona355 likes this.
  20. Carnut

    Carnut F1 Rookie
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    Nov 3, 2003
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    Morrie
    Perhaps I see things is a somewhat different way. I tend to think what the mayor said is more where my thoughts are. Porsche was in trouble, then they built the Boxster, oh no the 911 diehards screamed (they did not scream when the 911 got heated and ventilated seats and all the other comfort and infotainment crap that stated making it a big pig), then the made a sedan and two SUV's. They are no longer a sports car company, they are a car company that makes a few sports cars. Ferrari will likely take a similar track, mostly because that generations coming do not see cars in the same way, and to survive they will need to adapt to that. Even here I more questions about upgrading stereo's than the best lightweight wheels. The definition of what a sports car is has changed quite a bit over the years, the lines between GT/Sports car have become blurry, and the best example of just how much is the array of 911 models that are made. You actually have to pay more to get less in some cases. I am fine with Ferrari making a whatever they are going to call it, personally I will have no use for it. It would not fill any purpose (better than what I already have) I have for vehicle.
     
    gh0st0 likes this.
  21. Jana

    Jana F1 Veteran

    Mar 4, 2015
    9,872
    I agree with this. It's not a soccer mom car. It's the dudes who want a DD that is not a car. Maybe because they need more space or have a long commute and want to be comfortable or maybe they want something that's functional in all weather. Biggest reason - they've gotten too old to easily get in and out of cars. My "old woman car" (when I get there) is a Rolls, but IMMV. :D

    I'm afraid most of us here are a dying breed. "Sports car" is now anything that looks sporty, not just things with the performance to back up the title. Mind you, I completely disagree with assigning the sports car designation to cars that can't get out of their own way, but apparently, I'm in a decreasing minority. People are into how they look. They don't know anything about their cars. A ton of people 30 and under can't drive a stick.

    The glory days of cars is over, guys. We're fading into the sunset.
     
    anunakki, daytona355 and Formula Uno like this.
  22. absent

    absent F1 Veteran
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    Nov 2, 2003
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    mark k.
    You don't need to go to China to experience 3 World road surfaces.
    Come to Chicago......
     
  23. tres55

    tres55 F1 Rookie
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    Sep 18, 2012
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    The opposite is actually true amongst most luxury brands. Increased exclusivity and higher prices result in increased profits and retained/improved brand value.
     
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  24. daytona355

    daytona355 F1 World Champ
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    Exactly. For Ferrari, the SUV provides the opportunity for a high value ‘daily driver’ car to be produced for discerning drivers, who would ordinarily buy the best spec alternatives out there for the job. Numbers will maybe help in their need to comply with future regulations about engines/emissions of course (just like the Cayenne and Macan for Porsche).

    IMO, Porsche was never a low volume producer to the extent of Ferrari, they always sold the 911 in the bracket BETWEEN high end BMW/mercy and Lambo/Ferrari etc, so their numbers were higher. When the cayenne came out, it saved Porsche from being gobbled up by its rivals and becoming a secondary/specialist arm, rather than a car company in its own right. Their market (save for its most special cars) is arguably a tier or two below that targeted by Ferrari (much like Maserati). The Ferrari SUV will of course likely grab a few Porsche buyers away, but the main market will not be the same group of people.
     
    anunakki likes this.
  25. BaronM69

    BaronM69 Formula Junior
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    Aug 29, 2005
    975
    Washington DC / FR
    You can see loads of Bentayagas on dealers lots waiting for clients who dont come, and can get an Urus or Cullinan no issue.

    I dont believe in the hype of ultra luxury SUVs,
    whether they are excellent cars or not, they remain 250k+ daily drivers, and the market for that is very small
     
    G. Pepper likes this.

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