NEW V8 MID ENGINED MODEL (BIG BROTHER)

The BB must be priced more than thePista, so $500K will be closer to reality than $400K. The Pista is a special series but it's not limited and it's still in the same market segment as the 458/488/F8; that's the level motivated buyers of that segment should stretch to reach. And the Pista is about $400K (easily more with some options, actually).
Now the BB claims to define a new segment - between the entry-level sports rear-mid engine cars (F8, Pista) and the multi-millions hypercars.

 

Car will be in the 500 000 euro area, double of f8 approx

 

Base price of US$ 570K? plus a few bit and pieces can hit US$ 650K easily. This for a regular production model.

Good luck with that !

 

The price for a base car will start with a high 400k number .. in local currency for both Europe as well as the U.S. ... because that price ... plus the constant messaging from the company and the press that it is faster than a LaFerrari will say to buyers 'This is a screaming bargain, run out and get it NOW!'

And they will make a massive profit margin at that level, don't you worry about them 'leaving money on the table' in your estimation. They don't have to and won't risk a 'sound of crickets in the showroom' response by pricing it at what would arguably be a 'fair price' for a LaFerrari performance envelope. It won't be priced 'fairly' for its performance ... it will be priced to sell. They certainly can't and won't risk their most pivotal car in 50 years sitting in show rooms or not having a wait list. That would cast a pall instead of a halo over their entire future hybrid line-up. How would they sell any of the ( less desirable even though less expensive ) V-6 mid engine hybrid which comes two years later if the V-8 hybrid isn't a smashing sales success? They don't need to get 'fair performance price' for this car, they need to make sure it's selling like crazy. It WILL be a V-8 ...
not a V-12 as some are saying. And it WILL be priced at a performance value discount ( base in the high 400s local currency and into the high 500's ticking the option sheet ) ... NOT the 'fair value for the performance'
( 600k - 750k ) price point that some are logically in some sense ... but wrongly ... postulating.

 

Blammo!
Right when the global recession settles in for a chilly dark night...

 

Even if it’s 600 - 750k can you imagine the hit it will take in 2/3 years?! You will see cars in the high 300 or low 400k.
This will piss new buyers and second had users will still pass on it because it’s expensive.
Regarding bargain performance, all ICE cars will be rendered slow with full electric cars coming out.
This starts with the Tesla roadster.

Like Elon Musk said, abandon ICE or get left behind...

 

All we need now is jerryz on here .....

 

I understand it will be approx EURO 600 to 650 K.
Good for FFS as not everybody will have that amount all cash and will have to lease.

Marcel Massini

 

My expectation fully loaded and configured

 

Guy, there was a nice thread recently listing all the (Supposed) upcoming ferrari cars for the next years...

Can't find it anymore ...

 

Try general forums ,ferrari discussion.

 

In order to reliably get a price of that magnitude for a regular production car ... they could do something novel like limiting it's annual production to 999 a year for 3 years or somehow otherwise signaling that they will be more exclusive in terms of numbers or availability than a 488 GTB ... say because of certain specific technologies that can't be produced so readily ... have you heard anything like that or is it just open season unconstrained production and they will make as many as they get orders for?

 

The more the merrier Even better the fact they are main stream cars , why , because for the countries that drive on the correct side will get to see them on the road and not only in some car show being trailered away. Even , maybe buying one. At least then ill be able ( allowed to ) drive it on the open road. Here is the point whats the value in spending 3 million on an Enzo or 5 million on a LA FERRARI APERTA and not being allowed to drive it ?

 

Perhaps the new business model is to do a 2 year model run, which even if it is not a limited production numbers—it is limited due to time— and charge 200,000-250,000 more per unit,

Since the design team is in-house, Ferrari doesn’t really pay more for the design work. Yes parts are expensive due to lower volumes.

The advantage to this is that the cars have the cache of being new models. Hopefully Ferrari will no longer need to force customers buy Ferrari models which they don’t want, in order to buy models they truly want.

On the other side, Ferrari doesn’t need to commit to making a poor seller for five long years.

“ If you want a Pista, you need to buy a Lusso or Purosangue!”

Oh and yes I predict the Purosangue to be a tough sell!

 

I believe this is a reaction to McLaren and the need to play catch up. It may exacerbate depreciation as new models become dated within a two year period.

At my dealer, the Urus has proven to be a sales hit and brought mostly first time owners into the marquee.

Don’t be surprised if the Purosangue does the same. I think it’s too early to tell.

 

I was quoted the same numbers and specs by my dealer. Ferrari's new Hyper Car.
V8TT hybrid.
As confirmed by recent dealer meetings.
Price yet to be determined, but since my 812 was $600K, dealer is assuming close to $1mln.
I'm hoping to get on the list....

 

Which country are you in

 

agreed - well thought out! I'm thrilled with the level of performance from my 488 and since the F8 came out, I've been trying to figure out how to justify spending $100k to upgrade to the F8...and I just can't come up with enough reasons to! For me to jump to the BigBrother, I can't even think of spending another $500k...maybe $200k if I really fall in love with the design. I don't think I'm alone here in my thought process...or am I???

 

No you're not. My top number would be 600k with A LOT of options figured in, some Atelier.

 

Australian laws are changing and the LaF will be road legal soon.

 

Yes I saw that article but will feel a bit weird.

 

Chris keep the 488 and buy your old manual shift 430 instead!

 

Shhhhh....don't mention brand 'M', it triggers many around here.

 

Amen.

 

Amen! Let's all keep this in perspective. The LaFerrari is only 1.8 seconds faster around Fiorano than a Pista ... itself an iteration of a 10-year old platform. Augmenting the power of a state-of-the-art platform with active hybrid by itself will close the gap to LaF. A few more tweaks and you're slightly better ... even without a full CF tub and chassis.

It's funny. The 458 Speciale was faster around Fiorano than the last generation hyper car, the Enzo. But nobody was raising their hand saying 'I'll pay 600 grand for this 8-cylinder!' Now here we all are saying if I can get a car that's 1.85 faster seconds around Fiorano than a Pista I will pay roughly DOUBLE for it! Such is the reverence and bloodlust in the average buyer for the LaFerrari. And such is the marketing genius of Ferrari.

Picture a window sticker of base 495k and 597k with the options. And faster than a LaFerrari.
Those are the right numbers for sales success. Ferrari should easily find 1,500 to 2,000 takers a year for the car with a pricing strategy like this.