Assume that s USD, in the UK ask has dropped on average to GBP 300 now, transaction values and offer values probably much lower anybody in the market of buying or selling one that has better views what the real numbers are?
UK trade bid for actual cash is about 15% under list for a really good spec, trending towards 20%. A £350k car may fetch £280/90. Retail for £315.
That's about what it should be for any car? People have been too used to buying these cars and losing nothing, those days are gone.
Unlike cars they don’t burn vast amounts of resources, pollute, noisy etc. Even tech doesn’t seem to impair their popularity - could be one of the only enduring places for men who love beautiful things and mechanical tech !
Awesome, thanks! No wonder the market is so bad for the 812.... They pushed 160 cars into the market 1H19 and by now I guess there would be 50-100 cars more Shows clearly where the company is going.... Pushing sales hard with no regard for long term brand value.... Yes there were a lot of delays but still you can't just dump 40 pct of your 4 year production in 2 quarters.... So badly managed
Interestingly enough they are the brands that carefully managed sales Vs brand value AP learned their lesson the hard way and radically had to change their approach to preserve brand value... Maybe F will learn
Wow, I didn't realize it was that bad. It truly is a falling knife from a pricing perspective. Good info.
Just wait until the 812 GTS starts getting delivered... I have been watching the UK 812 market for a while and most cars were listed for £320 - 350k and just sat there. In the last month or so sellers have become more realistic and we are seeing list prices below £300k.... but I suspect many owners don't need to sell so are holding and hoping...
you can thank the EU for that, Ferrari was oversupplying all over EU region and China to beat the regulation starting CY2020 (various dates in CN) that will require fitment of GPF...the 812GTS will have GPF
As Karl rightly pointed out, only to get worse when more 812s enter market via GTS trades. To put it bluntly, it is the complete whoring of a brand. Enzo and Luca spent decades building this brand through good will, carefully metered production quantities, and placing customer/product first. Now the brand is being sold to the highest bidder (NYSE: RACE shareholders) via overproduction to meet Wall Street's greed mongering quarterly demands. Once the brand is in tatters, and once Ferrari no longer builds marvelous engines (replaced by battery-powered electric motors), what's left? BTW, that money you lose on depreciation now lines the pockets of NYSE: RACE shareholders.
I think the situation is different with V12 production. Ferrari is still very much capacity limited on V12 production (maybe 2100 units total worldwide for 2018). It is not like V8 & V6 production that can be easily grown (30,000+ engines to Maserati in 2018 -page 45). At the same time EU/China were being over supplied with V12s, the USA was being greatly undersupplied, approx. 50% fewer V12s for USA for MY18&19, all due to EU regulations and Ferrari's derogation from same being set to expire in CY2020. So, overall the idea of RACE being on a different gameplan than previous, it is slow to grow, and there has been nearly uninterrupted growth for nearly 3 decades: Image Unavailable, Please Login and, another thought, at least in the USA, 812 orders have evaporated, every USA dealer has nearly immediate availability to order an 812coupe, the orders have either been completely cancelled (could be gpf, could be adas, and I'm sure 'other') or "shifted" to 812GTS...(not to mention other important markets being oversupplied due to regulations that regular significant changes in CY2020 such as gpf or out-right bans such as China) The net effect of this, my presumption, is V12 production will experience a large drop in CY2020 due to lack of orders and 812GTS production starting mid-year or later
... Or if Leiters loses his "fight for the V12," then V12 production will experience it's largest drop ever: to zero.
It would be interesting to superimpose a graph of either world population or world millionaires over that graph....perhaps a computer-savvy whippersnapper here could do that?
There are 370 F12 Berlinettas in UK (taxed and non-taxed) and 259 812 Superfast. Realistically there will only be a reduced number now arriving because GTS will take over after existing orders are delivered. I think it is highly doubtful that there will eventually be more 812 coupes than F12 coupes in the UK. What the GTS does to coupe residuals for both F12 and 812 is harder to predict but this is no falling knife. It will perform similarly to F12 unless we have a deep recession. I believe it is likely that the 812 Superfast will ultimately be a rarer sight than the F12 Berlinetta on British roads. Q1 deliveries may have been strong but there have been continued delays since.
Rolex and Patek do not have short term minded stakeholders to please, very hard to be a single product listed company in luxury sector, like Ferrari
We might be already at 300-350... The 259 is as of end of 2Q so if they pushed another 100 cars into the market we might be close or at F12 production levels with 18 months of model lifecycle to go Why wouldn't they produce the coupe and GTS concurrently?
