Monza SP1 & SP2

I understood Ferrari did not sell all planned 500 monza’s and that production is capped at 375 pieces

 

Where did you hear that? Haven’t heard this before
McLaren capped at 375 for the P1


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The more I think about it, the more similarity I see between the Monza and the 599XX. Unlike the FXX, the 599XX was not an oversubscribed car and some of them went to first time buyers without the Enzo buying history but it leapfrogged all these guys to the top of the queue. Something very similar happened with the Porsche 918.
Going forward my guess is all the Monza buyers will get preference for other Icona+Hypercar series which are now the only numbered cars Ferrari is going to produce. If people think that they have a shot at the next Hypercar because they are buying TM Pistas and TDFs or 70th Anniversary cars then there is a big dollop of disappointment waiting for them.

 

All the Monza production was taken by customers. Some customers wanted to order two cars but were refused and had to choose between the single or two seat version. Demand exceeded supply.

 

new Monza SP2...Instagram @only_monza

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You are correct on future Icona models. People who refused Icona 1 will not be offered Icona 2 and Icona 1 buyers will be offered the car first. At least this is what the factory has told dealers. If I believe what people tell me about Icona 2, there won’t be any cars left after the first 500 people are asked ...
I am not sure it is the same for the next hypercar. As there will be a mix of people going for them, including XX participants that did not buy Icona, Challenge racers etc. Having 2 Icona cars (since next Icona is probably 2021 and before the hypercar) will matter for sure, but it won’t be a guarantee...




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EU based Ferrari Sales rep told me he had this from an email from Ferrari. I asked are you sure, he said yes... no further details known on my end

 

It will be interesting to see if they put a „1 of 499“ plate in the car then!
Seriously though I know people who were refused cars so I don’t understand why Ferrari would stop 124 cars short of the announced total


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A good friend of mine who owns a collection of more than 10 (ten) very serious classic Ferraris was refused to buy a Monza.
He hadn't bought any new ones in the past five years. His total collection value (just the classic Ferraris) is about 90 Million US$ (current values November 2019). They don't care.
It was then "suggested" that he buys five new cars such as GTC4 Lusso and Portofinos in order to be considered for a Monza. He refused.

Marcel Massini

 

That speaks volumes about current management.
(So does the F1 result in Brazil.)

 

I hear similar; a friend in the UK with a large collection that includes 250 Convertible, F50, 288GTO and several others including a 812 and a Pista was told he cannot have a SP2. Which makes me wonder how Ferrari can stop short of the announced number (if they have).
Clearly Ferrari will place great emphasis on clients that consume their new products, but if there weren’t enough buyers I am sure they would have approached all the collectors too.


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Not sure that current management are doing anything wrong here. If you ran a company making exclusive watches, would you sell to clients who buy 2 a year for the last 5 years or the collectors that own 20, the last of which was made 10 years ago?
If you want your company to make any money you’d do the former.


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Perhaps said company should produce a product that is attractive enough to people who own everything already?

Marcel Massini

 

Hard to know about individual cases, but what is clear is that they were still pushing the Monza hard on some reluctant clients as late as September, long after announcing it as sold out.

 

Agree with you but that was not my point. I was merely suggesting that commercial operations usually focus their distribution efforts on clients who consume now (or are likely to) as opposed to clients that consumed once upon a time.

This is a tough one to solve. Ferrari should remain engaged to those collectors. At the same time it needs to create new collectors and sustain its core business with its core models. In my mind they do a very good job, but you may disagree of course


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sounds about right, it's become like a casino and completly profit focused based on how much the person plays.

 

and yet it is the Ferrari historical perspective that the company has embraced wholeheartedly with all the vast focus on their past achievements. Ferrari Classiche also burnishes the history of the company dispensing their knowledge of how a properly restored Ferrari should look.
Ferrari celebrates a 40th anniversary and a 50th anniversary and a 60th anniversary and conveniently a 70th anniversary with an even greater emphasis on the past models. It is more than a little ironic that if you actually own some of these older models which Ferrari fawned over with their 350 models 'homage' 70th anniversary series; you are somehow not worthy of the latest Ferrari models!
For the 200 or so clients who simply buy every new Ferrari model that is offered they are well insulated from the chaos of the 'list'. Some more discerning Ferrari clients who simply want the best are brushed aside in favour of those who simply can't say NO to each new Ferrari model as they accumulate more cars.

 

So some dearly want that car but not getting and those who don't want to buy are pushed to buy one? If the car is not soldout properly then why people are being rejected?

 

You are getting one, correct? Have you purchased 5 new ones recently? Any California? FF? Lusso? Portofino?

 

Congratulations well deserved. R&M Collision Center

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Perhaps the Monza is the start of a product line that would be attractive enough, and that a collector with the distinction as that of your friend wanted one is only a good sign?

I recognise the ‘business’ of Ferrari is not what it used to be, the cars are not those with the elegance of those from the 50’s through to perhaps the late 70’s, but these are the products of our (supposed) beloved brand, and that they are building new cars to the tastes of those focussed solely on the classics should only be celebrated.

I have said this multiple time’s, but the car is sold out, all units. No production cuts, no unsold units - and I ask the question again, if anybody knows ANY dealer with an unsold unit, please share.

Aside from this, see attached pics of the shoes you can choose with the car - SP1 you choose one shoe (pair), SP2 you choose two. Available in the tan, and the black/grey/blue colour
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I have no words.

Marcel Massini

 

Yup. Ferrari doesn't really make money on old $20M Ferraris. They make a lot on a Lusso though.

 

I hope I didn’t offend anybody, but I’m not quite sure how to interpret your response?

For clarity I was not being glib or sarcastic in my post, genuinely I think it is a compliment to Ferrari that the likes of your friend, who clearly has a stable of great important cars expressed his wishes to purchase a Monza - by definition it means they finally are producing cars that those who have everything desire, can only be good for us all

 

If done properly they could make a lot $$$.
For example a full 250 GTO restoration to correct, real and current standards and quality with all the combined worldwide knowledge and expertise, and easily charge 1.5 M $ for that.
But collectors first need faith in such work, otherwise they rather go to an independent specialist and top restorer.

Marcel Massini