Jay Kay from Jamiroquai selling his TDF for a reported £740k...
Yes high for a regular car nowadays and I don't see too much interest since it was sitting at a very well know broker in London for the last 7 months!! sure it will be an interesting auction.....we will see!! specially cause 812VS is in the pipeline and it is very promising
The JK car sold for £605k including premium, a long way from the estimate, even with a celebrity premium. What is becoming clear is that the RHD premium has more or less gone as is apparent from other models as well.
I wonder whether RHD is an advantage (because it should be rarer so more difficult to find for people interested) or a drawback (because the addressable market is lower). All in all, it does not seem very high for a TdF - definitely lower than many previous sales (still beyond my means though )
not surprising 605.000£ = 718.000€ or less is today reference market value.....and it's seems still going down last before this at Bonhams gone for 687k€ Image Unavailable, Please Login
Prices are dropping like crazy in Europe, as it should, reflecting their overall economic condition. When do you guys think we will see a similar drop in the US market?
I agree with this statement. Too many special editions coming out all at once. Consumers are mesmerized and confused at the same time. Frankly, some of the special editions are not that special anyways.
True but 599GTO are £400k there, and built in smaller numbers than the tdf whidh might be newer and a bit more eye candy In the long run I cannot see tdf prices remaining 50% more than 599GTO prices as they are now. So may be lower tdf prices still to come.
I think the TDF market might get a little bump when the 812 VS gets released and people realizes its not a limited edition car like the previous special edition V12s.
Sounds a bit too low. Bonhams UK seller commission is usually 10% or so and negotiable. So my guess is around £500k of seller proceeds. Could be more if it sold on the follow after not making the reserve because the house may reduce the commission to make the transaction work
If F12tdf were released TODAY as 799 unit LE w/FX-inspired V12, it would almost certainly have to be done so under official "Icona" program. In which case the base price would probably be closer to 900-1M USD range, with nicely spec'd examples pricing in 1.1M - 1.2M range. Essentially Tdf is 275 GTB Icona model. In which case, you can still, right now, purchase what is essentially an Icona car, but at sub-Icona pricing, making it a bargain in today's world. (Bonus: no GPF, no ADAS, has a real key, and no prerequisite requiring you purchase 2 PF's and 2 Lussos to get one)
fair argument however, Ferrari is starting to encroach on the territory if everything is special, then nothing is.
Likewise valid point. Take the easy way out, simply call it "special" (to the point of redundancy) as a means of justifying what is actually becoming this: https://en.wikipedia.org/wiki/Marketing_myopia
Ferrari was masterful at positioning itself as customers viewed it, but that may have peaked now a few years back. rare - only the special, rich, and connected can obtain. excellence - we are the best looking, best performing. resale - you won't lose money. the world will look up to you. The reality has shifted partly Ferraris fault, partly the world has changed, and partly the internet like FerrariChat has educated. Ferraris aren't rare, even special models - Ferrari itself pushes new Ferraris to those leasing and finance, it is more profitable for them, but now more people can buy than had access before cash only. Are Ferraris rare? How about the special editions? Which ones are documented 1 of xxx now? Do we know the actual count of each "special" edition? Much more competition out there now in the exotics high performance space. Ferrari can no longer compete in the realm of best performing, so they're having to rely more and more on its name collateral. FerrariChat figured it out 10 years ago and everyone else is figuring it now when they buy a new Ferrari. There is no longer a viable game with the dealer to not lose money. Most new Ferraris will lose money even in 6 months and the special editions that do appreciate above MSRP will be required 1) you spend and lose money several other ways with dealer to obtain. 2) you can only sell back to dealer at MSRP to remain friendly. 3) you can flip it and never work with that dealer again. The world has changed, unfortunately having wealth and driving around in a Ferrari is not admired or looked up to as it once was. Image Unavailable, Please Login
... or in layman's terms, "whoring the brand." Which is one of the (many) reasons some of us now look more toward back-catalogue of previous Ferraris (including Tdf), and not forward to new ones.
One of the things I love about non-Ferrari is I can call up the Lambo/Mc/Bentley dealer who is so incredible to deal with, and hang up with an STO. No games, no drama, just great car talk and buying what you like. Perf, 765lt, STO, Chiron, whatever you want. Elva, that's a bit different of course! I just cant stand the game at BigRed.
Yet another deterrent to even thinking about trying to get allocation for, and order placed for, new "special model" Ferrari.... The GAME is mandatory, fraught with headaches and monetary loss. When you buy pre-owned Tdf, you become the beneficiary of someone else having already played that game for you.
