Aston Martin loses over half its value

https://www.yahoo.com/finance/news/aston-martin-issues-profit-warning-after-very-disappointing-year-084742456.html

 

Go back to BUILDING a GENTLEMENS GT , These pocket rockets and Carbon looks terrible.
These cars are terrible.
Please , lets put millennials to the side ad build cars for 45 to 75 year olds……...Believe me a lot more GRAND DAUGHTERS WILL APEAR in the passenger seats again!
GTJOEY1314

 

AM have been bust more times than most of us have changed our socks. If they go again now, it will not be the end, just another chapter.

 

Not without precedent. AM's most glorious period was when its cars first sported the initials DB.

 

The grand daughters in the passenger seat is a pretty picture, especially since I have 5 going on 6.

 

The granddaughters I was speaking about are 31 year old secretary

 

I'm not sure what an appropriate business plan for performance cars would be today... personnally I'd like an affordable Pagani or Koenigsegg (focussing on customers really passionate about cars - and not chasing high production numbers, but with prices compatible with mere mortals capabilities).

 

fair point

Mimran family and Lamborghini come to mind as well.

but times, and regulations, were simpler back then...

 

https://www.yahoo.com/autos/chinese-might-buy-aston-martin-214745148.html

 

If Aston could come out of this with their integrity and autonomy intact. But the chauvinist in me doesn't like the idea.

 

https://amp.cnn.com/cnn/2020/01/31/business/aston-martin-bailout-lawrence-stroll/index.html

Racing Point F1 to be Aston Martin F1 in 2021

Robb

 

Fortunately for Aston Martin, there are still people around with more money than sense.

 

Reinventing brand again. Lucky to get bailout with strong cash infusion.


https://www.autoexpress.co.uk/aston-martin/104715/exclusive-andy-palmer-outlines-new-plans-for-aston-martin

 

This is what happens when Private Equity takes over a manufacturer whose budgets have been cut to the bone by a succession of owners.

• 1972: David Brown
• 1975: William Willson
• 1981: Sprague and Curtis
• 1991: Victor Gauntlett
• 2007: Ford Motor Company
• 2013: David Richards
• present: Investindustrial Stakeholding and The Palmer Era

The dream of every PE firm is to leverage the crap out of the acquisition and make their money on the IPO (2018). Since then it has been all downhill. You can't change the world without R&D funding.

 

I'm curious what you think about AML retaining Marek, who basically delivered a series, many say, mass production design failures, as manifested by continued declines in US sales.

I also gotta believe delaying EV until 2025 is a major mistake, many places will already have banned ICE vehicles by then, and some countries are looking to ban the sale of ICE powered vehicles not long after. Geely could have offered them a power train off the shelf - they already have the Lotus 2000bhp EV platform that could probably have been adapted at at more accessible power and price point, or ones from Polestar.

That all said, I wish AML upcoming success. They also have a great set of enthusiast ownership base too.

 

All their new cars are ugly. What demographic are they appealing to? The boy racer styling and color look dumb, and the DB11 could have a Nissan badge and would fit right in with the rest of their cars.

 

I thought Lance was spoiled when his dad bought him an F1 team. Now he gets a car manufacturer too?

 

I wouldn't mind being Lance.

 

Here it is. Thats the problem, the new cars are fugly. The old vantage sold because it was an asthetic masterpiece of 21st century auto design..
Their saving grace may well be the DBX. If the pictures are to be believed its by far the most appealing SUV to date, inside and out, it laso apprently has a good ride quality which we cant say of most of the others. If its executed well and not too expensive they have a winner.

 

... then along came COVID-19...

 

Not good timing for them.

 

Man this sucks. I really hope the Valkyrie doesn't get cut short in production because of all this like what happened to the McLaren F1 and the economy at the time.

 

Usualy ridiculous cars presage a recession.

 

I agree.

Where is he restrained, finely-tuned, slow introduction of models of yore? I understand from publicity that's being fed the media, that Aston Martin are gambling on four different models appearing in the new James Bond film, to help revive their fortunes. Apart from the fact the Bond films have become product placement vehicles in recent years, how demeaning to rely on this kind of tat.

 

Couldn't agree more. I am partial to the smaller AM cars and the new Vantage was an immediate turn off. They may have a shot at cleaning up the design in a mid-cycle refresh but I fear the problems are actually deeper than a bit of tweaks.

I guess the good news is the latest designs drove me to purchase a V12 Vantage S (manual 7-speed dogleg) which is to me the pinnacle of their recent achievements. Will likely be a "keeper" and I can't wait to get her delivered.