The Purosangue Thread

Sounds like some painful depreciation ahead!

 

For a publicly traded company, profits matter. This will be their most profitable and volume vehicle despite the price tag. This is easily a $400k car, but it would be nice if it was $300k to start.

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That actualy look good (For me) it's more like a "Big" 4 Door that SUV.

 

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I was also told by the dealer that the FUV isn't going to be a bargain Ferrari by any means.
So the sales they will eat away from the Urus will be minimal.
If priced too high this will not be the volume model the board is looking for.
Then again, what if this car will have the Cayenne/Urus effect; how on earth will they be able to manage production.
Several people at the factory are already scratching their head and saying "how on earth are we going to produce all these models"; was I pharse I often heard when visiting the factory few months ago....

 

Reminds me of the HotWheels Tunerz/Tooned my son had back in the day. easy on the eye tho

 

Let’s see...hmmmm.....a $500-550K 4 door Ferrari that you are supposed to drive and rack on miles with family & friends going to restaurants, etc., rather than be a weekend trophy toy.
Yep, that’s going to go well.

 

Good point

 

The reality is that Ferrari could have gone two ways: produce an actual full size SUV in the lower end of the price spectrum and sell 10,000 a year, or create what is effectively a slightly taller Lusso with four doors, go to the extreme other end of the price spectrum and sell maybe 3 or 4k per year. Honestly I don’t see how Ferrari has the production capacity for 10k so kind of makes sense to go the latter route. I think they’ll have no trouble selling 4k a year at that price point. People love these type of cars and most buyers simply don’t want or need off road ability or massive size … but an all weather daily with four doors and room for four passengers and some gear? Big market for that. He’ll I think they could sell 3k a year in China alone.

Much smaller market for a smaller crossover and I honestly believe they’d sell more if it were Cullinan sized but if they can’t produce that many than this direction makes more sense.

I think it’s a hit either way.


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I think it will be priced 15 to 20% higher than the 12 cylinder Lusso so a base price around $360k and an average of $425-$475k.


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so in logical conclusion would need to be V12 hybrid with more than 1000hp, otherwise the can't really charge the significant premium to the Urus...hybrid as you can't go 1000hp with NA...however haven't seen the electric triangle warning signs on the mules

 

Maybe you are right and they will make 3-4k/ year but that would mean 30-40% of their production becomes SUV? I think no. My guess/ what would I do/ is make sure no more than 1000 a year. Yes they need to sell cars- so selling more= better. But overselling any one model means you end up hurting the brand- that would be bad for everyone. Thats why you see more choices from Ferrari, its how they can sell a greater number of cars but they can actually sell a few less in each category per year, thus ensuring some exclusivity.


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I guess when we see the final product we will know how much sharing there is with other models. I agree with you conceptually but they would need to recoup all the R&D if there is a new power train, new all wheel drive system, etc. And if they will offer V12 and a hybrid V6 the I imagine the engineering costs would be significantly higher … not sure 1000 units per year would be enough … but that might explain a $500k base price if that’s accurate.


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The market for half mil SUV is far bigger than the number Ferrari want to produce. I can guarantee you.

 

"The market for half mil SUV is far bigger than the number Ferrari want to produce. I can guarantee you."

If that is so, and I'm not arguing it isn't, what is the effect on the FF and Lusso? Although they are not SUVs it seems to me it would cause those models to spike in value. They all have 4 seats, presumably v12s, possibly 4wd. If one costs say 500k kitted out and the other is only 180k I can't imagine prices for the older models staying low for much longer. Especially if the SUV is limited production. You could argue that those two models (SUV vs shooting brake) are not the same but you could also argue you could get a lot of what the the new SUV offers for less money AND you could actually get one. Thoughts?

 

FF and Lusso were/are expensive 4wd v12 machines in its time... now a FUV is going to address and be liked by much larger audience. It can be a killer of a Ferrari concept...and a 400k-500k pricetag will still see very high demand I am sure as today its price compares to a 350k FF price 10 years ago.

 

Hard to say how it will play out.

It wasn't but a couple of years ago dealers were dangling Pista allocations in front of people to unload $350k Lusso inventory.

 

Great memory .. to think how much sh#t has changed! People are fighting for cars...

 

This is the latest picture of the Purosangue black mule spotted near Maranello. Comparing this picture with the previous one shown on post #1944, is noticeable that the wheels have been changed and this time the bonnet air-vents are closed.



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Different padding on sides at the back. The Back looks to be extended at the top now covering what looks to be the whole top rear shape

 

Side by side the Purosangue black mule spotted yesterday vs the one spotted by the end of last week and the differences are evident.
As pointed by 4re4ever the latest mule back cover looks to be extended at the top and from that angle the profile resembles the one of a Land Rover Defender and that's the last thing the Purosangue will look like.
The way Ferrari is trying to hide the shape of the Purosangue rear could suggest that they've come-up with an innovative design which they want to keep secret until the last possible moment


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After playing with the colour/lighting it looks like the Front and vents are really getting interesting. They are really trying to hide them away now.
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I think what many of us fail to understand is that the FUV will target an audience that would simply never buy a Lusso. I have many friends -and my wife- who are SUV fans. When they saw my Lusso, they said “nice car but I would never consider buying it”. Why? Because it does not have a tall driving position and does not look like it has any off road ability (regardless of the fact that most of them NEVER drive their cars off road).
The FUV will be very popular in all the client segments that currently buy Range Rovers, Mercedes G63s, Bentaygas, DBXs, Urus’…It will be better than all of them performance-wise, have a V12 jewel in front and wear the most prestigious badge in the world…It will sell like hot cakes in my opinion, even at 500k


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And just add to that I know people, my wife and I included, who do not like sitting in the back of a 2+2. People in back want their own door, otherwise it feels claustrophobic.