Why Jay Leno will never buy a Ferrari

I feel bad now for Mondial owners.

 

I don't. They drive a Ferrari.

 

He makes valid points. I respect his position.

 

From what I have read on this forum over the years is that the US dealers require you to purchase a particular model in order to be able to purchase the model that you want. I do not believe that it is a directive from the factory as that does not happen here in Australia and from what I have seen in the UK or Europe. So the US dealers do this and it puts a sour taste in a prospective buyer and gives the brand a bad image. If all new Ferrari buyers in the US would push back and say "no the model I want is SF90 (for example) and Im not buying a Portofino to get the SF90." The dealers faced with no sales would quickly change their tune.

The poor reflection on Ferrari is that I am sure they know of this practice but do nothing as they get the sales numbers they want in the US.

 

I don't think he was promoting them yet (at least via YouTube like he does now), but when the LaFerrari was coming out, David already had the 288 GTO, the F40, the F50, and the Enzo, and he still wasn't given an allocation.

 

With regard to US purchasers, I went to Ferrari Lake Forest last August to look at a used 488 Spider, having never owned a Ferrari. Their F8 Spider demo was nearby and I said to the salesman, "I really like the look of those better." He replied, "well you can order one." I was shocked to say the least, and a week later took him a deposit check. Just so happens they had a recent F12 trade, and I decided to drive a NA V12 for the 2 years it will take to get my spider.

 

A reflection of increased production, increased competition and decreased demand. Basic economics.

 

For regular production models, it's my understanding that buying one is no different than buying any other car. That is, if you have the money and they have an available allocation, they'll sell you whatever model you want.

It's the limited models that are offered only to Ferrari VIPs. You have to already own (purchased new) a number of Ferraris, show them often, wear Ferrari-branded clothing when you do, wave your Ferrari pom-poms around and basically be a Ferrari cheerleader, and jump through other similar hoops before Ferrari will consider giving you an allocation. In a nutshell, it's "by invitation only".

 

He's got a point... but some dealers are better than others and he can easily buy from an independent or a broker.

report on the video above
https://www.ferrarichat.com/forum/news/jay-leno-associates-buying-from-a-ferrari-dealer-with-rich-guys-going-to-a-dominatrix.2624/

 

I was told i needed to have bought (2) new cars from Ferrari to qualify for an SF90 (last July). Did not end up ordering one; my 812 I bought used and didn't want to order other cars to get to the SF90

 

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Seems like they got the last laugh

 

Conan O'Brien and David Letterman have a thesis about this.

 

Did the dealership have two new Ferrari's in their inventory for you to purchase? Ferrari still has that silly rule that dealers can not post new inventory on their web sights.

Joe

 

Wow.

 

Hmm. I would have thought the opposite. If Ferrari can remain snobbish, it would seem their cars have no real competition and are in very high demand.

 

No but they were happy to let me order a Roma, F8, etc.

 

Leno seemed to like driving this one:

 

Jay cant buy used??

SV

 

Most of his huge collection is "used".

 

Exactly, most of what he has is old and worth way more than he paid. He should just buy an older special one.

 

Sorry, but Jay is upset because he didn't want to do the things that everyone else must do to build a relationship with their dealer and their standing with Maranello. Jay wanted to be special. I have no sympathy for him or his position.

 

I have had the opposite experience from Mr. Leno with Porsche. For example, despite having three 918s, a CGT, seven 3RS and three 2RS, I could not and cannot even order a GT3 at sticker today, I have never been contacted by anyone at their USA to say the least of their corporate headquarters. Their dealer network seems completely independent from and without control by their regional or corporate entities. Has that changed my desire to own and drive their cars? Absolutely! I have sold every Porsche I owned except for one 918 and two 2011 GT3RSs.

Did Ferrari make me pay my dues? Of course. Did they reward me beyond my wildest dreams? Absolutely!! Has being in the XX program for six years, attending Cavalcade in Capri and the Amalfi Coast, participating in five Pebble Beach rallies positively impacted my life? Undeniably. Ferrari employees at the dealer level across multiple dealers are like extended family. Many FNA employees are friends. More than forty corporate employees in Italy are like extended family. Ferrari owners who I have met are some of my closest friends. The coaches I had at Corsa Pilota over six years ago remain my friends and still help me to be a better driver. Ferrari is so much more than buying a car.

Do I miss seeing Jay Leno at these Ferrari events? No.

 

I rather like mondials. People need to stop criticizing and appreciate the quirky charm of everything, even if not to your taste