Non-standard Paint Pricing

This, exactly. Fantastic Abu Dhabi or other very nice and popular choices like Grigio Titanio have been "free" for decades and from now on, they are expensive as hell... Just "because we can" seems most plausible explanation.

 

four seasons hotel and "michelin star" restaurant level mark up prices. its a ferrari isn't it? lol. yeah good luck with the complaints department.

 

Silver lining: all of this makes it easier to "justify" the expense of going with a special 3/4 layer paint.

 

My advice is that you should definitely get the colour you really want, and try to put your feeling toward Ferrari Inc and their high margins to one side. Colour would surely have to be the most important element of “getting the car you want” - it’s what you’ll see in the garage and whenever you dream of your 296 in the mind’s eye! Other stuff like carbon, nose lifts, parking aids surely must all take a back seat to this?

If you love the 296 and love a particular colour - I don’t think you’d regret this choice and won’t miss the $$$ when you die

 

What chaps my hide is that it's something that we all know has crazy margins and is not the actual engineering of the car and drivetrain. Considering Alfa Romeo charges $660 for what is essentially Blu Corsa, I'd guess that of the $32,800 for Azzurro California, some $31,200 of that is pure profit. Charging four times their direct competition (I read that Lambo is ~$14k too, like Porsche) for paint-to-sample services is exasperating.

@VegasGreek I get that part of this new pricing structure could be to discourage customization, but then why the heck do they push Atelier and Tailor Made programs?

 

In fact, I seriously think it encourages customization. Unless you're happy with one of the standard colors, then everything is really stupidly expensive. If I'm gonna pay $13k for a historic color, which is already bananas, then why not just go $20k more for a unique color that I really want? In for a penny, in for a pound...

 

Happened to me on my 812 GTS order. Initially Azurro Metalizzato was a historical color priced around $13k. But when I got the notice that the car was going into the system the price jumped to $32k. Did a lot of hemming and hawing....TDF and Abu Dhabi are $0 and beautiful. Tough decision....ended up just bending over and saying "Sir may I have another please".

 

I think PTS is the pain. Even Porsche is limiting it and I'm sure will raise prices. The TM is very limited and makes sense on the $800,000 plus up cars. It does not make sense for a 296 or Roma. But, if money is no object, let me help you sir/madam.

 

But just to reflect: here we are that a $400,000+ toy car is Plebeian now in the Ferrari world. When I admitted to my very frugal wife that the paint was going to be even $16k on top of $380-390k she was upset and said, "Just get the free black then and wrap it." I love Ferrari, and I love my wife, and I'm getting used to getting kicked!

Admittedly the real grief is only over the GTB, since it's a stopgap car. But my first "new" one ever, so I had wanted to spec it to my taste. Now I'm left stewing over the GTS order, and I'm almost certainly going with a $32-34k pearl metallic for that. As mentioned, once you're that deep into this, going from $16k to $32k is somehow less vicious, as objectively insane as it seems for factory paint.

Of course, when that order locks in 9-12 months from now who the hell knows what the price will be...

 

I would guess to say that the margin is not as high as mentioned. I say that because I think the custom painting is done at Zanasi. Zanasi is going to charge their own price and their own margin. They do excellent work and have worked with Ferrari for custom exterior and interior implementation for a long time. If someone has a more current understanding, please correct me.

 

This is the one that made you come to this realization?

 

I believe that all the paintwork has been taken in-house by Ferrari now and the official videos showing the AF livery being applied to the 296 would appear to confirm this.

 

Maybe we can order it unpainted, at a discount, and have it professionally painted locally.....given how many times I've had to resort to paint correction on a new car I'd certainly consider it.

 

Excellent idea. You can get a Mazda dealer to paint it Rosso Coburn since they have the paint anyway.

 

haha yea, another (funny) was to look at it, is that colours like Rosso Corsa aren’t actually “free” of course - there is still a cost to Ferrari for the paint and resources to paint the car. So that cost is already baked into the base price of the car. So whatever that cost is - add that to the price of your “special paint” and Ferrari Inc really is laughing its way to the bank

 

That’s a brilliant spec!


May the Horse be with you

 

Way back in 2010 when you ordered an 'out of range' paint for your 599 GTB the cost was $3,227. US pricing. Paint prices seem to have become a soft touch in recent times.

 

What is the cost for METALIC (EXTC) category paint:
eg. GRIGIO SILVERSTONE

 

EXTC is the standard (no charge) range of exterior colours. It includes -

Bianco Avus, Giallo Modena, Rosso Corsa, Rosso Scuderia, Rosso Mugello, Blu Pozzi, Nero DS and Grigio Scuro which are all non-metallics.

Grigio Silverstone is now a PNCC Classic colour along with Argento Nurburgring, Blu Corsa, Blu Tour de France, Grigio Alloy, Grigio Titanio and Nero Daytona. All of these are metallics. The UK price was £7104 but I believe another price increase has taken effect this month.

 

Thank you.
So that puts it in the US $12,487 range or more based on the next pricing increase!

 

Mine was $32,000 for non-metallic, formally standard paint. Crazy


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WHAT ???? Which color was that ? 32.000 non-metallic ???

 

Possiby he meant formerly, not formally?? Although I can't think of a non-metallic shade that was once standard and now estra rango. Wait... maybe British Racing Green?

@VegasGreek what is it??

 

Verde British is a PNTH colour and they are not $32k.

 

Vinaccia.


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