100% true. Supersaturated, in fact. For example, right now in US, there are: 204 (two hundred four) 488 GTB/Spiders for sale. 201 (two hundred one) SF90's for sale. 181 (one hundred eighty one) Romas for sale. 178 (one hundred seventy-eight) F8 Coupes for sale. 115 (one hundred fifteen) PF/PF M's for sale. 100 (one hundred) 812 GTS's for sale. That's almost 1,000 Ferraris for sale, right now in US, across only those six different models.
So 488 is from about 8 years ago. Around 4,000 Ferraris sold each year in the US multiplied by 8 is around 32,000 cars. So 1,000 of those cars for sale at a point in time does not seem like saturation, even if you doubled it for some of the other models, it doesn’t seem like too high a number. If it takes two months on average to process a sale, that’s 6,000 used sales per year for the models listed. That’s a turnover average of once every six years. Not too much as an average. A lot of guesswork maths there but for the size of market the US is, I’m not sure it’s certain 1,000 for sale is saturation.
Ferrari committed to a different approach about 6 years ago(?) More models and shorter model run. The impact was somewhat predictable. The service side of the equation was going to become a challenge. And it has many service centers feeling off balanced and falling behind in their technical competence. Good thing most owners never drive their cars. The new models risk the creation of poor or mediocre designs. This is a huge risk for Ferrari as the beauty of the cars equates to their value. And finally expanding the product to the more mainstream audience ventures into a world which Ferrari has little experience. A world where the customer is always right. My gripe about Ferrari of the past was that they should have made more of what their core customer wanted. Produced more of those models while constantly improving parts and service--improving the after market experience. But then the public launch of RACE stock has made all the executives and key employees very very wealthy. So much so that they have little worry if the sales drop by 20-40% which may occur due to the world markets becoming shaky and the death of the ICE orchestrated by the liberal progressive politicos and their stranglehold on automotive regulatory policies.
One thing I did notice when I sat in the spider was, it had a leaver to adjust the steering column! It might not seem much but even my Portofino has an electric sterring coloumn that moves the steering wheel in and up so you can get in the car more easily. The 12 Cyl. costs way more than an average house in the UK even before you add your spec. and they cut corners like that!!
Sound is subjective but I WAY prefer the 12 Cylindri's sound over the Aston. The Aston sounds like a straight 6 turbo bmw...
The similarity of these two numbers is crazy; the SF90 is a lot more expensive than a 488 so it should be a lot more exclusive. Having that many SF90 for sale is certainly a part of the challenge regarding residuals.
That's wild and shockingly disappointing. It also directly conflicts with the new product positioning of this model.
I agree. Once it’s set I never change it. But that’s not really the point. I guess their argument would be to save weight but really, it already has a huge V12 in it. They should have included it.
To my eye the Aston is not a design which is remarkable or prettier But if you like it , thats all that matters. Are you getting one?
Going back to the original title of this thread- “It’s a sad day for Ferrari “ couldn’t be more wrong if it tried. It’s a great day for Ferrari as it sells more cars at higher profit margins than ever before. The title should read “It’s a sad day for hard core Ferrari enthusiasts”- for the long time lovers and buyers of the brand who suffered through the galling quality issues and dealer antics to get a taste of the Ferrari engine magic. Ferraris main goal now is to wring every penny of profit out of the brand and its racing program is now an afterthought brand marketing exercise. of course Ferrari is doing well financially- there are many more people in this world with disposable income buying up these status symbols which they view as disposable. The supercar market is saturated and falling secondary market prices reflect it. Ferrari will do everything in its power to generate as much revenue as possible but one thing it will not do is go back to limiting production to maintain prices- it has invested too much in production facilities to go back to the carrozzeria bespoke days of yore(it is the holidays after all)
Who makes the electric motors YASA? How expensive are the motors? Does YASA make em? Maybe just buy extended warranty if u plan to keep the car.
Will a bloated aftermarket supply affect Ferrari ? The strategy is to drive new car sales with brand new models, thereby avoiding self-competition. It’s a tough road. Ferrari is also buying up its own stock.
Oh god no. For as much money as these lose in 2 years you can get a really good classic car and enjoy it more. But I do think the AM is prettier but less bold than the 12C - and I think more would agree.
New Ferraris are a real money pit. High proces and huge depreciation Pushing it to the limit seems to be their business model not just their racing philosophy.
Current cycle, though long, WILL end. When (not if) it does, Ferrari's strategy will work as well as Stellantis's is working.
8000 new cars in a world wide market? If they can't sell say 6000 new cars a year, we are all in much deeper doo-doo. Remember also they are a powerhouse in licensing and merch.
