Ferrari Sales Motivation

I have been shopping for a pre-owned SF90 the last couple months and have been surprised how difficult it has been to get any Ferrari sales people motivated to sell me a car. I have been trying to negotiate since prices are falling, but we are talking around 5% difference from listing, not some crazy discounts.

My local dealership has been great, but they don't have a car for me. When I contact non official Ferrari dealerships that have sf90 inventory like ilusso, the conversations have been great, but they also don't have a spec that fits my needs.

I'm just surprised that in a market that isn't the best, Ferrari dealers don't seem to care much about how long cars have been sitting.

My guess is that Ferrari is subsidizing them in some way or form to not lower prices, but this still all feels counterintuitive. I have only reached out to three dealerships, and considering their lack of response before we even get to pricing, I almost feel like I have been blacklisted in their system. This will be my third pre-owned Ferrari, the first two purchases went great and got done within 48 yours.

I hope this post doesn't come off as me thinking I am entitled, not really disappointed by the pricing, just communication.

Just curious if anyone else is feeling the same.

 

Thanks, this all helps.

My prices are falling comment is coming from looking at cars.com or cargurus and seeing the month over month listing averages falling from either cars being reduced or new listings being lower. The average doesn't mean too much but it's a good baseline.

I am pretty specific on what spec I would want, so my sample case on dealers is pretty small. But considering I am pretty impulsive when it comes to the "fun" stuff in life, I do feel if communication was better I probably would have paid them what they are wanting by now.

 

I agree with you, the 5% really doesn't matter, and maybe I even regret asking for it. Ever since I did, dealer has been unresponsive. Now I can go chase him down and force a deal to get done at their price, but this is a decent size purchase, I still would like someone on the other side that I feel will make this out of state purchase easier for me.

On just buying a spec I want and paying for it, it's not that easy. Below are two examples of similar MSRP cars. One is $100k over the other, and their is a good case to be made that because of year and mileage the lower priced one is the more desired car. There is a big disconnect on pricing.


2023 Ferrari SF90 Stradale AWD - $539,000 (NO PRICE ANALYSIS)
Mileage: 162 Location: Torrance, CA
https://www.cargurus.com/Cars/share/390510657


2022 Ferrari SF90 Stradale AWD (OUTLIER)
Mileage: 1183 Location: Newport Beach, CA
https://www.cargurus.com/Cars/link/372716149

 

Just not to confuse anyone, the two cars I posted were just an example of pricing, those are not the dealerships that I was stating were not responsive.

 

Ended up getting the one from South Bay, they were great to deal with.

I was very close to getting a revuelto through this whole process though, since the Lamborghini dealerships were so much more responsive and were motivated to sell cars.