I would expect most dealers are going to already start pricing in tariffs adjustment to current inventory in the next week and will hold back some of the hottest cars from inventory to cash in later when the market shifts once they see how it plays out.
My car is on the water. If Ferrari doesn’t absorb this in a major way I’m out. Not paying $650k for a car that is essentially $400k on the used market today - would rather pay $400-450k for one with 500 miles, even with the lost deposit. Wife thinks I should still take delivery but there are limits here.
Is it so easy in the USA? If you have a contract? In France you get a message from the lawyer and if the contract is clear, you have to pay your order. Ferrari will never absorb this.
Wonder how much a well-specced F80 will end up costing in the US now, when everything is paid. Tariff + State sales tax.
https://www.unilad.com/news/us-news/donald-trump-25-percent-tariffs-imported-automobiles-186442-20250327 This article and the White House websites I believe clarifies what type of vehicles getting the 25% Doesn’t show sports cars/coupes. Not sure what will happen but just thought I’d share
um, there is no such car classification. Passenger vehicles include sports cars. Light trucks covers suvs. This is comprehensive.
https://finance.yahoo.com/news/trump-auto-tariffs-may-be-worse-for-ferrari-jpmorgan-122341588.html He added, "While Ferrari demand may prove amongst the least elastic to moderate changes in price (such as the +7% price increases implemented in the UK after Brexit), Ferrari purchases are arguably amongst the most discretionary also, and so we could envision some buyers electing to delay taking delivery. Brinkman slashed his price target on Ferrari to $460 from $525, but he kept an Overweight rating on the stock
the tarrif is on car parts too so that could be costly for anyone who has a car out of warranty that has an engine issue or just for general servicing costs
I understand your reasoning, but I would think used Ferraris are going to go up in price as well. The problem with paying the tariff is you don't know if weeks or months from now Trump deletes them. That is the issue with his reasoning that foreign car manufacturers will build plants here. Those take years to build and staff with no guarantee that the tariffs won't be dropped at any time. What businessman is going to take that risk?
Ferrari has put out a statement regarding price hikes: https://seekingalpha.com/news/4425741?gt=afec32edf532d45f Image Unavailable, Please Login
Explain to me why you believe the Italian company Ferrari should compensate you because the US government has decided that buyers of imported cars must pay a extra 25% tariff/tax to the US government as a penalty for not buying an American car. Or do I misunderstand what you wrote above?
You misunderstand. I am against tariffs- and specifically this one. Note: I am OK with targeted tariffs in certain instances. I think Ferrari nailed it. The 3 models with poor resale values- Ferrari is absorbing 100% of the tariffs (in reality they either made too many or priced them too high originally). In the more pricy models they are absorbing at least 15 of the 25%. My comment was about supply and demand, not right or wrong.
I don't think they should - but in reality the US is their biggest market, and if they care about their bottom line, they can't let sales in the US tank otherwise they are also in for a bad time.
No one is altruistic here - not Ferrari, not the people putting tariffs in place. The “business decision” Ferrari is making is that there is a price elasticity curve - and that demand is more elastic for the lower-end models. I happen to think they’re right - the Purosangue is a luxury luxury car, for people with multiple Ferraris already, whereas the Romas, 296s, etc. are more likely to be 0-2 Ferrari households. The approach is already making me think about price discrimination within my existing customer base of my company. I’m not unbiased here as I have a 296 about to be delivered, but it seems like they’re being pretty smart - and that’s probably why their stock is up while most others are down.
I wonder if Ferrari parts are tariffed as well? If so, they may not keep as many in their US supply chain.