NO POLITICS HERE. But how are people, like me, feeling about the potential of paying 25% for their cars on order? Mine hasn't gone into production yet and really questioning how I feel about laying down another $125-$150k on car that is "fully" priced to start with.... I guess my biggest fear is that I pay the tax and then the tariff goes away. Then my used value falls 25% on top of depreciation. Tough decision.
you have the same thought as me, on one hand I assume a better used market for my 296..... but I don't want to pay $150k and more on the purosangue .....would go for an insane price above $750K
Ferrari just announced they would only pass on 10% for now. We will see the used market is about to get a lot better. Good thing I bought my Roma a few months ago after 35% depreciation!
https://www.ferrari.com/en-EN/corporate/articles/ferrari-commercial-policy-update FERRARI: COMMERCIAL POLICY UPDATE Maranello, 27 March 2025 - Ferrari N.V. (NYSE/EXM: RACE) (“Ferrari” or the “Company”) announces it will update its commercial policy, based on the preliminary information currently available regarding the introduction of import tariffs on EU cars into the USA. While reaffirming its commitment to maximum client attention and protection and with the goal to provide certainty to them: The commercial terms will remain unchanged for orders of all models imported before April 2, 2025 and for orders of the following three families - Ferrari 296, SF90 and Roma - regardless the import date. For the current remaining models, the new import conditions will be partially reflected on pricing, up to a maximum 10 per cent increase, in coordination with our dealer network. On such basis, Ferrari confirms its financial targets for 2025, with a potential risk of 50 basis points reduction on profitability percentage margins (EBIT and EBITDA margins). Looks like no increase on the 296, Roma and SF90. 10% increase on 12 Cilindri, Purosangue and F80.
Well I'm figuring the F80 is gonna get the full 10%. Purosangue might get less. 12 Cilindri probably will get 10 too, new model....
VS 10% most likely. Going to be crazy expensive. auto makers price increases were out of control before this. No room to go. Ferrari profit margin is borderline gross. Them taking a hit doesn’t bother me.
It’s worded slightly oddly (re: commercial terms - are there other terms they’re changing?) but certainly looks like they’re absorbing it which is somewhat of a shock to me. I feel less bad about the absurd paint markups now. But with a car on the way, this does prevent me from canceling which I’m sure they had a lot of feedback on so the future customer loyalty is winning out. I plan to spend millions of dollars on cars in the next few years, and if they tried to add 25% to a car on delivery that would have shifted to other marques. Now they can have it!
where are all the haters who didn't buy one originally now? my car just went back up to MSRP lol. and i've been driving it for 6 months now.
Well, it says all cars before 4/2 no change (of course, there are no tariffs), then for those 3 models, no change, everything else, 10%. So the implication is on the Purosangue, etc. charge people (probably even globally to spread it out), but for MY’25 for the three models (including the 296) honor existing pricing.
I wonder what happens to MY26/27 296s on order. Can’t imagine the price not changing from order date.
They will almost certainly raise the price for future years. My guess is they’ll spread it out globally though so USA sales don’t tank - 10% globally may cover the 25% US increase, and everyone shares the pain.
I can't understand as possible , Ferrari will not decrease the price of the car to compensate te tariff , how can there be a distinction between the models. I issue an invoice and the duty is applied to the value...also because we are talking about at least 10% for now but in reality it will be 25%
Let's wait for the US dealers to respond....I'm betting ferrari will introduce 'dealer participation' to take care of some of those points. Used car values, in my opinion, may be strong as a result.
From their wording, it seems they will actually decrease the prices (for the three models mentioned) - and they even explain it will reduce their profitability (which is completely consistent).
I received a call from my dealer. Not all details are known yet. The 10% increase won’t necessarily be equal across the whole product line. So some products may be different. It’s unknown at the dealer level. There is much unknown including how long the tariff will last, etc. As an F80 customer, hopefully it is over soon. My 12C will be here mid April, so I will be paying tariff. Unless something happens before then. And something could change in someway. I don’t think the general public will care about Ferrari buyers and if I had to guess will secretly feel good about Ferrari buyers being hit with this huge increase. Since I live in California, tax authorities will care because it means a lot more money. CA sales tax is 10%. Which means CA tax will net out another 1% of the sticker price. That’s pretty huge at the state level. California, the land of 14.3% state income and state gains tax will be happy to gain another now appear to have an 11%sales tax instead of today’s 10%~ sale tax. I will skip any political discussion as that is the ground rule of this discussion.
1/2 a percentage hit to the bottom line and a 2% rise in their share price . the worlds most profitable car company just keeps on going ! still way cheaper than the APAC area where you will pay $600 k USD or more for a reasonably well optioned GTS
Might want to consider they know, tariff will drop to 10% max or less -10% IIRC EU charges US. Per the letter (SF90) XX order gets hit with 10% - ? Does anyone really think it will stay at 25% - US auto makers / consumers can not absorb this. Massive amount of sales tax comes from car sales. Trump knows by doing these things he gets attention / slows things down for lower rates / upcoming US loans. Real vs game to get fed rate drop and even things up - tomm new story - repeat. Ferrari isn't going to flinch - they will do what they need to do to keep the machine at WOT.
Probably will increase the value of cars that have higher supply in the used market. So prices of used 296, SF90, and Roma will move up.
If new incoming SF90 and 296’s are exempt from the price increase what would be the catalyst for secondary market cars to increase in value?
