Ferrari Price sensitivity with the 12 Cilindri

They also said they would never build an SUV. They are a publicly held company and will do whatever it takes to remain as profitable as possible and maximize return for their investors. Customers are no longer in the drivers seat. I hope they still listen to customers as they still have to sell products that are desirable but 40 years ago who would have thought MB, BMW and Honda would be building in the US?
I for one would take a US built Ferrari if it means no GPF, great exhaust sound, no all electric propulsion ( although the hybrid Ferraris have grown on me a bit)another hybrid V12 a la Ferrari for the masses would sell out for a decade or more.

 

A Ferrari built outside Maranello? It is not happening.

 

About as likely as the sun not rising tomorrow.

 

I’m hearing the same that it is quite difficult to get an allocation. Seems that buyers are numb to the fastest performance figures and want NA V12’s and less tech. Every car is too digital nowadays.

Also noteworthy is that there will be 30% less production planned for 12Cilindri Coupe and Spider over 812 Superfast and 812 GTS. Ferrari simply does not have enough annual emissions credits to build as many with V12 Purosangue and SP3 also part of the production mix.

With that said, lots of cancelled orders at dealerships from depositors who simply have had to wait too long, prices have changed on 296’s and SF90’s, and non-car enthusiast buyers who no longer see profits to flip. That narrative is perpetuating this belief that the demand is so much lower when I think the demand height was the anomaly during the pandemic years moreso than a lack of demand presently. I’ve heard every Ferrari dealer had so many new potential buyers coming off the street that had no order history or purchase history whatsoever and wanted to order everything simply to attempt to profit. It’s just simply normalizing back to pre pandemic levels of depreciation. 12Cilindri’s will lose value, no question. The price point is somewhat worrisome too has it has gotten a lot more expensive over it’s predecessor. This will likely make 812’s retain value as there is still such a gap between them and the 12Cilindri.

 

Plus vintage plus the whole racing program plus the events. And then, only if they like your social status. It’s true.

 

Only the truly rich would absorb a 25% increase. My current spec is over $600K. Pushing the car north of $700K is an absolute no-go. When the US luxury tax was introduced back in the day many customers cancelled their orders. I believe the same will happen now if this tariff stays in place. I will definitely cancel mine if that is the case. However, the devil is in the details. The truth will undoubtedly change many times regarding this proposal.

 

The tariff is actually going to be 35%

10% to match the reciprocal and 25% additional. It’s going to be untenable

 

Idiots. (Until it gets rolled back)!

 

I think this is going to decimate the new car orders. Imagine being rich and dumb enough to pay the 25% premium on your new car and this tariff war gets resolved in a few months. You just lost 25% right off the hop. No thanks. I think that the used cars will swell in price. Might be a good time to sell and wait a few months.

 

I agree, it will likely boost the preowned market and exacerbate the cancellation of new orders. Regardless of how it gets split between Ferrari, dealer network, and customer - it is still just another variable where cars like the Puro and 12 Cilindri are more expensive. Even a 10-15% additional price increase, as mentioned above, if you pay it now because your car is delivered and the tariffs are removed shortly thereafter, it is a hard loss off the top immediately. I’m hoping negotiations behind the scenes prevail between now and April 2nd or Ferrari is exempt as a small volume manufacturer. As of March 27th typing - to early to know with certainty the impact.

 

This is exactly the playbook now. New car orders are no longer enough. Their problem is they have too many “VIPs” - so as a result, if everyone is deemed special, than in reality no one is special. Priority is of course those 400 worldwide Tops. After that it seems to be the Corsa Cliente and Challenge drivers. The next or equal tier is certainly those with Icona cars and large collections that include some of the Big 5 and high dollar historical collector cars.

For the vast majority of guys thinking order all the new cars will do it - I think the new game seems to be shaping out to be how many do you have at once now. That appears to be the new separator from clients who are buying and keeping a number of them versus buyers are just order and rotating a car or two. Rumor has it that the 296 VS will require not only of course a current 296 GTB/GTS in your garage but potentially two other current model Ferrari’s.

The more interest and demand that comes into the game the more Ferrari keeps moving the requirements upstream. What got you the VS cars decades ago will no longer cut it.

 

Appears to be official for now - Ferrari announced today 10% price increase on all new cars to the US with the exclusion of the 296, SF90, and Roma Spider in response to the tariffs. Clear indication that 296’s, SF90’s, and Roma Spiders are soft and cannot stomach a price increase.

A little surprised at how quickly they announced this. Not wasting any time to capture more dollars I suppose.

 

Honestly appreciate the quick and clear response. I'm still waiting to hear on how my Lambos on order will be hit, so at least I can think about my Ferrari's and see if I want to proceed.

 

They have been above 10,000 cars for 10+ years now. 25% come to the US which is their largest market.

 

It's even simpler than that, these 3 cars will all be replaced between this year and next year. New versions marketed in the US will be sold at a higher price base to absorb the tariffs in the initial selling price....

 

Nearly 14 000 !

 

Gee… prices go up 10%.Add 35% on top of the new MSRP so you have now a 48.5% increase in prices. The 12C will in base trim cost 750K . Add a few options and you are paying close to $900K for a car that doesn’t perform any better than its predecessor and is blown out of the water by the SF90 and 296 from a performance standpoint. It’s a legacy car for $900K. If you believe the tariffs won’t be around that long do you really want to be the sucker to get a tariff inflated car and then stung by an instantaneous 48.5% depreciation?
It doesn’t add up.

 

I agree, this is the business of luxury. How do you preserve exclusivity keeping your product relatively rare all while growing margins and profitability —> Raise your prices.

 

I passed on my 12 C spider allocation a while ago, long before the tariffs. I think the price increases on 12C compared to 812 are absolutely idiotic and indefensible. If you’re excited about the car and don’t care about setting $300,000 on fire, go for it you have my blessing.

 

I believe Ferrari's intent is to only charge customers the additional 10% in price. Consequently, they will absorb all other costs enacted by the tariffs. A question exists regarding whether the 10% increase will only apply to the base price or options as well.