Ferrari Price sensitivity with the 12 Cilindri | Page 3 | FerrariChat

Ferrari Price sensitivity with the 12 Cilindri

Discussion in '12Cilindri' started by MalibuGuy, Mar 16, 2025.

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  1. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    Mayne Ferrari will increase prices to a point where demand falls short of supply

    This is a known condition in markets. A tipping point.

    Usually the seller of those goods or services suffers more.

    Why ? ...because the buyer doesn't have the on-going operating costs and can easily wait for other options given the other sellers in the market place

    A heavier weight of inerita cause the financial paint to increase.

    Ferrari has become rather bloated . Ihe stock price is its saving grace.

    If that begins to fall, then reality will prevail
     
    rmmcdaniel likes this.
  2. leopoldo

    leopoldo Formula Junior

    Mar 10, 2013
    701
    Full Name:
    mark1
    Now we are very close to Revuelto territory with price increase. Anyway I think they are both great cars
     
  3. Eilig

    Eilig F1 Rookie
    Rossa Subscribed

    Aug 31, 2001
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    Tänzelndes Pferd
    Nobody enjoys flushing that kind of cash down the toilet, including billionaires. In fact I think my billionaire friends are even tighter and more guarded in protecting their money than people I know who have far lesser wealth!
     
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  4. Newjoint

    Newjoint Formula 3

    Jan 17, 2016
    1,438
    I think your and my billionaire friends would rather spend that kind of cash and more on classic Ferraris which have more upside potential or Iconas
     
  5. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    Spoke to my dealer and was told that the price increase is only 10% in the US market.

    Then there was a discussion about no-extra-charge paints. Instead of 44K Rosso Fuoco and 16K hand painted shields, switch gears on the spec to offset the 10%

    Nice pivot.
     
  6. Bernie B

    Bernie B Formula Junior
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    Nov 6, 2020
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    Bernie
    Did your dealer say if the 10% increase would only apply to the MSRP base price or all the options as well?
     
  7. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    Im assuming it applies to car AND options, since the options are made in Italy and are part of the purchase price of the vehicle sold.

    But 10 percent is much better than 25 %
     
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  8. uniqueMR

    uniqueMR Formula Junior
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    Sep 3, 2018
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    Mr. O
    10% is still much, depending on the spec.
    10% is around $65k on my 12Ci and $60k for Puro. Almost $125k out the window :rolleyes:
     
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  9. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    To be a real nerd, the tariff applies to cars and parts made outside of the USA.

    Since Ferrari sources paint from PPG, a USA company, a portion of the paint cost should be exempt from the tariffs.

    The labor for the painting process is not exempt.
     
  10. Caeruleus11

    Caeruleus11 F1 World Champ
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    Jun 11, 2013
    11,421
    Oh to be the accounting firm they hire to break out the costs!
     
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  11. Bernie B

    Bernie B Formula Junior
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    Nov 6, 2020
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    Bernie
    Yup, that is not a small amount of money. Slapping an additional $125K on depreciating items that are already very expensive should give anyone pause.
     
  12. JDT

    JDT Formula Junior
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    Jul 16, 2020
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    Denver, CO
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    JT
    Interesting piece will be if the tariffs are short lived, will the 10% price increase disappear, or just be kept?
     
  13. vaderinc

    vaderinc Formula Junior

    Jul 6, 2010
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    Mario
    If they keep it .. they will piss off a lot of customers.
     
  14. Nocetto

    Nocetto Karting

    Jun 3, 2020
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    Is there still allocations for the 12 Ci coupe / spider out there
     
  15. rg88

    rg88 Formula Junior

    Feb 10, 2024
    452
    USA
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    rg
    No problem to get allocation for 12C Coupe in SoCal. Didn’t ask about Spyder.
     
  16. roma1280

    roma1280 F1 Rookie
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    May 2, 2010
    4,715
    Palm Beach, Roma
    Zero problems anywhere, even for people with no prior ownership as far as I understand. Most people don’t want to pay $300k over a beautiful used 812 or almost $500k over an F12!!
     
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  17. ReliantG

    ReliantG Rookie

    Jan 19, 2025
    21
    I'm a fairly new Ferrari owner in NorCal - and my dealer said they don't have an allocation for me. Mind PM'ing me your contact with an allocation?
     
  18. RamsHmb

    RamsHmb Formula 3
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    Jan 22, 2017
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    You may be with the same dealer as me and I am told the same. Interest was high and first two years are filled but they don’t know allocations for the 2 years after. They are very straight shooters in my experience. I know a lot of people were putting deposits down at other dealers as soon as the car was announced and mine wouldn’t take it until they actually had the allocation count which was months later. I think this can be very dealer by dealer specific. In some regions, it just might not be selling as well as others?
     
    Sewyn likes this.
  19. vaderinc

    vaderinc Formula Junior

    Jul 6, 2010
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    Mario
    Man I really don't know how people end up with this kind of cost for the 12Cilindri. My build is pretty heavy on options and it's coming to $530K total
     
    roma1280 likes this.
  20. JDT

    JDT Formula Junior
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    Jul 16, 2020
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    I'm guessing no carbon, no triple layer paint in your options list? The upgraded stereo and the passenger display alone are like 17k for just those two options.
     
  21. rob lay

    rob lay Administrator
    Staff Member Admin Miami 2018 Owner Social Subscribed

    Dec 1, 2000
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    In my opinion tariffs options whatever the 12Cilindri still has a little more demand than supply, so overall they will still all be sold and there will be buyers willing to pay MSRP+ on flips. However, because of several factors including economy, higher Ferrari MSRP's, higher options, and the tariffs there will be a much shorter window when flips can get 20-40% like past 12's. You will also see quicker depreciations once over the hump year 1-3+.
     
    Caeruleus11 likes this.
  22. vaderinc

    vaderinc Formula Junior

    Jul 6, 2010
    658
    Cyprus
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    Mario
    Full carbon inside and out, passenger display, panoramic roof but yeah no fancy paint ... just regular Rosso Imola and no HiFi audio
     
  23. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    the USA is in a bad place fiscally speaking
    I don’t think these tariff will be dropped in the next 4 years.

    So if you want the 12 C enough to pay the tariff then move ahead.

    If you have other options then pursue them and drop out.

    Unfortunately the 12 C doesn’t make a strong enough case for lust, over- taking logic and reason
     
    Caeruleus11 likes this.
  24. MalibuGuy

    MalibuGuy F1 Veteran

    Sep 18, 2007
    5,810
    I actually decided to only do carbon on the steering wheel. I used to do all the carbon stuff on the interior.

    On the exterior I might be swayed to do glossy paint rather than carbon

    The carbon fades and changes to brown over time.

    Not a good look. But if you don’t park your car outside and plan to sell in 2 years then sure. But don’t expect to get the carbon premium back.

    Esp not on this car

    When I was at the dealership the 12 C got little to no attention from the customers shopping

    The 812 GTS got lots more attention
     
    LMP likes this.
  25. Solid State

    Solid State F1 World Champ
    Owner Rossa Subscribed

    Feb 4, 2014
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    Maximus Decimus Meridius
    If they don't keep it then they piss off all the customers that paid it.
     
    Caeruleus11 likes this.

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