poll: Will you buy the new Ferrari Elettrica?

Wouldn't be caught in dead in...that.

 

I’m going to assume you’re being facetious—this feels more like displaced angst than a serious critique. If you want clarity on Ferrari’s trajectory, just look at Porsche. They didn’t claw their way back from the edge of bankruptcy by clinging to purist ideals—today they sell ten SUVs and sedans for every 911.

You don't like the Macan, great - don't buy it! Walk right past it, and buy your 911.

You see, Porsche understands that funding the future of performance means playing the money game. And yet, the 911 hasn’t lost a shred of its legacy because the Taycan exists—it remains iconic, precisely because Porsche didn’t ignore key market segments.

One year of Purosangue sales essentially bankrolls Hamilton’s contract. Whether that investment proves worthwhile remains to be seen—but judging by the Ferrari boutique in Miami I witnessed last week, the sellers of branded trinkets seem quite content with the arrangement.

 

The thing is that Porsche isn´t selling their EVs either (actually, their petrol cars´sales also dropped, but that´s probably a different matter). They´re rushing an unplanned petrol Macan to save their asses.

I usually despise purists´opinions, they´re detached from reality and are just a bunch of old ***s that íf allowed would put Borranis in a F80, but this time it seems it´s for real. Only 4% are interested, while when the Purosangue was launched, someone made a poll and there was around a 40% appoval rate despite the purists rants. In the real world, away from the internet purists, the Purosangue was a total success.

For whatever reason, people is willing to forgive everything, even a SUV, but not the electric engine. Personally I´d be more interested in an electric sports car than in a V12 SUV: I dislike both but at least the electric EV can look good.

 

That poll is missing the only two options that would ever put one parked way out on the curb, away from the house:

- only if I will be given a V12 car
- only if I will be given an Icona car​

Even then, I wouldn't want to be obligated to keeping the computer-laden ICE cars, either.
The rolling toasters would only be there (at the curb, in front of the house) as long as it took to dump them.

 

Interesting number stood out to me, the 4% figure, not sure if you mean that’s the take rate of Taycan or if you’re talking about the percentage that the US population represents of the world, the business man in me usually caters to the 96% of any market. Maybe just me.

 

It doesn't look better, but it looks cool....

 

Maybe they will change their minds?...

 

Hmmmmmm?



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