Journalistic integrity. Plus, they likely weren’t allowed to use their own cameras. It is odd that they didn’t just do the reveal first and have a studio set up on premises for journalists to review/drive the car…but Ferrari doesn’t really do things orthodoxically..
I don't agree with the theory that everone criticizes a new Ferrari and then loves it. The F12 was a success, most people liked it, and to me it's better then the 812. The La Ferrari was very beautifull, most people liked it from the start, the F80 is just ugly (i can't fin another word to put it), i know it will sell, but to most Ferrari lovers, it will never be a pretty car. Impressive? yes, beautifull? no. I think most of us agree the sp1/2 and 3 are very beautifull cars. The Roma was very, very good, the Amalfi, is not an ugly car, of course not, but is very, very far from the Roma in terms of beauty, it's several steps back. The f90 (to me at least) is a bad design, the 296 is a good design, it's as simple as that.
Its not a theory it is documented reality, you can check the archives of this very forum of when the F12 was released. Make your point but try and stick to facts, opinion on looks is subjective enough.
After parting ways with Pininfarina, Ferrari has been struggling with its design identity. That is just a fact. Ever since the 488 (or let's call it the hybrid era) Ferrari’s designs have become noticeably more divisive. I can’t recall a time when their styling sparked this much polarization. They used to create cars that were almost universally admired. Today, you either like the design, tolerate it, or outright dislike it. Many collectors and long-time customers I know have stopped buying new Ferraris for that very reason. Why invest in a Ferrari that no longer looks or feels like a Ferrari? As Furoni says, the F80 is ugly, and a huge scandal in my opinion. Like what the heck? The depreciation figures speak volumes. Yes, this is partly due to higher production volumes, but I genuinely believe the design direction plays a huge role as well. Ferrari is not as desireable as they used to be, and if this trend continues, I think they could be in serious trouble within the next five to eight years. Ironically, their SP division consistently nails it, those cars are stunning. So why not carry over some of that design excellence to their standard production models? However, I do love the rear end of the new Amalfi. That rear end is so good. The interior as well looks pretty good. I just wish the new front end didn't look like a chinese EV or a Tesla. Ferrari is supposed to be trend setters, not following the trends!!
Ironic that it's the Roma and Amalfi that are closest in design to the Icons of the entire model range. It didn't. In my eyes, Amalfi's face is much more harmonious than Roma's. But of course beauty is in the eye of the beholder.
I agree, the Amalfi is better. But I still don’t recognize its design as a Ferrari. It looks more like an EV from some other brand, lacking personality and identity. They aimed for minimalism, but ended up with a front end that feels too anonymous. That level of minimalism might work on smaller objects, but on a car of this size, it only makes the empty surfaces feel even more exaggerated. This is supposed to be designed as a special car and not a smart phone or a gaming console. Yes, both are closer to the SP-series in design language, but still far away from being as cohesive. The SP3 is their best design after the LaFerrari. An icon already. So I know they can do something magical with their regular production cars. But they just won't for now. And I don't understand why.
It is the only photo I could find where you can see the front end from a distance. There is almost no camoflage on this one, so I doubt it hides the lines that the Amalfi already does not have too much of. The car seems to be as smooth as a killer whale.
I dont believe its the design although I'll agree its not exciting. New cars on lots is mostly because they are overpriced and depreciation is real these days. Many buyers cant afford it. Also, there are many cool cars in that price range, lots of options.
Everyone I know was highly critical of the car. My buddy who just took delivery was about to return it, but after spending an additional week in it, you can’t keep him, or his family out of it. The car really grows on you and you appreciate it for the machine that it is.
The car is also special because it’s technically the first of its kind in Ferrari’s history. They’ve never produced a front engine V8 GT coupe before.
I once read an article about beautiful people. The article used Brad Pitt as an example, and discussed his facial symmetry. In effect, what it said was that his very symmetrical face also has no particular stand-out features. Basically, it is a generic face with nothing offensive or overly eye-catching, and for that reason, it appeals to many people. I wonder if we are missing the boat with the Amalfi, wanting it to be shocking or too interesting...like, say, Kanye West's most recent wife...when, in fact, its very real beauty is found in its subtlety and simplicity? I think it looks great.
Furthermore, I think there is far too much credit being given to designs of supposedly similar looking vehicles. No Chinese car...prove me wrong...looks anywhere near as good as the Amalfi. Some may think it looks boring, but it's a supermodel compared to 99% of current offerings from ANY manufacturer.
Point is...What's wrong with simple elegance...obvious beauty? Nothing. The Amalfi (and Roma, for that matter) is beautiful without having to try hard.