Thread for VIDEOS of Amalfis

Swap the music with Scarlatti and we’re good.

 

Time for Shmee to weigh in

 

surprised they didn’t just save money by generating that add.

 

Guess who’s driving for that press shoot

 

I wonder when we will start seeing on the road reviews for the Amalfi
Regarding Ferari and social media, I have been impressed with their efforts to connect future customers (once you have a confirmed deposit)
The app is pretty good for generating early configurations, even get to pick run flats (for us folks where the roads are crappy)
I also get pinged with lots of YouTube shorts that Ferarri issues
And of course plenty of emails showing the latest in their branded goods to purchase
On the whole probably too much but I do like their app

 

To be honest, Ferrari would make just as much profit with zero marketing. Most of that social media stuff is just fluff, casting a wide net for any potential new buyers. But they don’t really *need* to do it.

 

Here is what they say in the most recent annual report

Firstly, we target the general public. Our most significant effort in this respect is centered on our racing activities

and the resonance of Scuderia Ferrari (see “—Racing—Formula 1”). We also reach the general public through the activities

of our lifestyle division, through the sale of luxury goods at our stores and online, the brand’s experience parks and museums,

and collectibles. We also engage in other brand-promotional activities through digital platforms such as eSports, and our

official social media channels.

Secondly, we target existing and prospective clients on both new car and preowned car sales, seeking to promote

clients’ knowledge of our products, and their enjoyment of our cars both on road and on track, and to foster long-term

relationships with our clients, which is key to our success. In 2024, almost 81% of our new cars were sold to existing Ferrari

owners. In recent years, we have pursued a carefully designed enlargement and rejuvenation of our client base, while always

respecting the principle of exclusivity.

From December 2023 to December 2024 we continued to grow our active client base by 2.5%, rejuvenated our loyal

client base with more than 30% of new clients below 40 years old, and nurtured our best collectors who have increased the

average number of Ferrari cars they own by approximately 11%.

 

Amalfi presentation in South Africa