UK SF90 Stradale market

There's been 9-10 Ferrari Approved cars on the market in the last few weeks. Five of these have seen price cuts of £3,000 to £10,000 in the last few weeks before the new Testarossa had been launched. Some have been on the market for four months. Feels like these are a bit of a struggle for Ferrari dealers to sell.

 

Two new SF90 Strads listed today on Autotrader. Oh dear, looks like one dealer is playing games and has simply relisted a car to make it look "fresh". Unfortunately, just two weeks ago they reduced the price of the car by -£10,000. Now they are playing the take it off and put it back on the website game.

 

A month later, two of the eleven Ferrari Approved SF90 Stradale's with more price cuts. One of the cars has now seen multiple price cuts by the dealer. Median asking prices down -3% from start of Sept.