Has Ferrari Lost It's Luster?

Whilst there are mugs out there to purchase the top end Ferrari's the rest of us will continue also.
How they keep the top end buyers is by allowing them to profit.
One day there will be less buyers and more sellers.
Somebody will get caught.
As always happens.

 

One day? Pretty sure the guys that spent $750- $1M on the SF90 out the gate are those buyers. Still doesn’t mean the brand has lost its luster. People wouldn’t be this upset about disliking new model design if it lost its luster. They simply wouldn’t be paying attention at all.

 

You might be onto something. I’ve been into Ferraris for around 37 years, since I was 14 or so. Used to know every model, sub-model, etc.

I’ve just about stopped paying attention, for about the past 10 years. Didn’t even know there was an F80 or 849 til I chanced upon posts here about them, but yeah I wasn’t a fan once I saw pics.

Is that because of the cars, or is it me? A bit of both is a fair answer, IMO.

 

Just one reference point, my kids are both in college and having talked to a lot of their peers Ferrari doesn’t have the weight it used to. In fact, I hear them talk way more about Porsche and Lamborghini than Ferrari.

 

Probably to their eyes Ferrari is somewhat similar to Maserati or Alfaromeo: a glorious F1 brand that didn't win anything during their present lives. Porsche and Lamborghini instead focussed more on the cars themselves and didn't waste their image with a 849...

 

I think maybe it’s a bit of both. I know a lot of people who simply grew out of the car game. Having nothing to do with car design or the way they drive etc. they simply lost interest. I’ve been into watches since I was a kid and collected watches since I made my first real money. Every time I made a significant deal or sold my companyI’d buy myself a watch. Since I got into cars a few years ago I could care less about watches. Life cycles….

And I don’t think asking college kids what they like is the best barometer. Lambo in my opinion is a young persons car. Too Flashy. Too over the top. Too big a statement but when you’re young it’s perfect. I know a lot of people my age(45) feels this way. I think a lot of people grow into Ferrari as they mature. More of a gentleman’s exotic. This is my take. Never been a lambo fan and I know people love them. Not hating just not for me and I think it’s draws a younger crowd.