Not many people are going to spend that much money on a car that looks like it was designed by a 10-year-old. That's the problem. The 296 has sold well because the design works in its favor. The Temerario, not so much.
I, for one, own a 296 and just spec'd and ordered my Temerario yesterday...I'm more excited about the Lambo then i was about the 296. I think they both look great, but the 296 is difficult to live with because of its small interior, infuriating infotainment system and capacitive buttons. It is a hoot to drive on the track...and I'll stop there.