SHELL DISCOVERS THE MAGIC OF INDIA WITH FERRARI

I got this in my email from Shell the other day.
Thought I would share, sorry if its a double post.



Shell Motorsport Media

Ferrari ‘Magic India Discovery’ Tour



FOR IMMEDIATE RELEASE: Friday 22 February 2008



SHELL DISCOVERS THE MAGIC OF INDIA WITH FERRARI

After months of speculation by Indian fans, rumour will become reality on Monday 25 February as two Ferrari 612 Scagliettis set off from Mumbai on a 74-day ‘Magic India Discovery’ tour, supported by long-time technical partner, Shell.



The 13,000-kilometre road trip, which will navigate India in an anti-clockwise direction, is the fourth in a string of successful Gran Turismo tours developed by Ferrari to expand the Prancing Horse brand beyond its traditional fan base. As with previous endeavours, Shell is on board as a major supporter and will stage several special events along the way as testament to the strong technical partnership that exists between the two companies.



Shell Global Sponsorship Manager, Regula Bleuler will join the tour: “Shell is thrilled to be supporting the Ferrari ‘Magic India Discovery’ tour. Our technical partnership with Ferrari is one of the oldest and most well-known in Formula One, but what is often overlooked is the depth of this relationship. Ferrari also uses Shell V-Power road fuel and Shell Helix Ultra motor oil in the development of engines for its magnificent GT cars, such as the 612 Scaglietti.”



During the tour, the two Ferraris will make guest appearances at Shell events in Mumbai, Bangalore, Chennai and Delhi. At each location, Shell customers, employees and partners will be able to experience the unique sight and sound of this glorious flagship model first-hand. The special livery is sure to turn heads across the country.



Continued in the attached media release…

Support materials:



The following content is available at www.shell.com/motorsportmedia. Please login and click through “Shell and Ferrari Motorsport” / “Ferrari GT Cars” / “Ferrari ‘Magic India Discovery’ Tour”.



Images –

- Ferrari 612 Scaglietti, as featured in the tour (one image also attached here)

- Fuel and oil animation stills

- Images of the Shell laboratories

- Images of Shell Global Sponsorship Manager, Regula Bleuler



Launch images will be available on this website from Monday 25 February 2008.



News Blogs and Tour Images –

- Will be available on this website at the end of each tour stage (12 stages in total)



The following content is available on request from [email protected].



Video News Release (wmv, Digi Beta, SP Beta, NTSC formats, etc.) –

- Combined fuel and oil animation showing the action inside a Ferrari Gran Turismo engine

- Multi-language interview with Shell Global Sponsorship Manager, Regula Bleuler

- Laboratory footage and other background visuals



For more information please contact:



Regula Bleuler

Shell Global Sponsorship Manager

m: +41 (0) 79 641 2560

e: [email protected]



Rachel Froggatt

Shell Motorsport Press Officer, PRISM

M: +44 7787 152 548

E: [email protected] / [email protected]
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