2004 TV Rating Report

TV exposure excels for ALMS sponsors

The American Le Mans Series proved to be one of the best associations in motorsports in 2004 according to reports from leading sports, special event and entertainment program evaluation company Joyce Julius.

Nearly 600 team, series, event and associate sponsors received mention and recognition via ALMS' comprehensive television package, totaling $98,577,050 million.

Porsche led the way with nearly $9.5 million in documented exposure via ALMS television partners CBS, NBC and Speed as the series continued to position itself as not only delivering a high value for sponsors but also becoming the one of fastest growing race series in America.

While Porsche achieved the pinnacle on the year-end team sponsorship chart, acquiring a total of $9,467,875 in television-valued exposure, a total of 22 companies associated with ALMS achieved more than $1 million of mentions. Rounding out the top five were Audi ($7,815,775), Michelin ($5,140,725), Corvette ($4,275.550) and ADT Security Services ($4,113,650).

The Top 25 team, associate, series and event sponsors in ALMS's nine races garnered $79,385,675 of exposure versus $14,994,350 for Champ Car's 14 events and a mere $7,058,055 for Grand Am's 12 events.

In addition, ALMS' network television ratings were 25% higher than IRL's network ratings (excluding the Indy 500). The Grand Am and Champ Car series have no events on network television. Cable ratings for ALMS were 50% higher than IRL's and Champ Car's cable ratings and 300% higher than Grand Am's telecasts.