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A SAD FUTURE FOR FERRARI

Discussion in 'Canada' started by Ferrariguy2, Apr 5, 2004.

  1. Ferrariguy2

    Ferrariguy2 F1 Rookie

    Apr 5, 2004
    3,092
    Naples, Florida
    Full Name:
    Chief
    Maranello, IT. --(BUSINESS WIRE)-- April 1, 2004-- Ferrari has today
    announced what can only be described as a major change in their strategy.

    With current massive over-production in the car industry worldwide,
    affecting even the very high-end luxury and exotic car market, Fiat, Ferrari
    ’s parent organization, have forced Ferrari to look at their current model
    line up with a radical eye on the future and continuing its trend of
    profitability, thereby assisting to abate the hemorrhaging of red ink at
    Fiat.

    At a packed press conference in Modena, spokeswoman Pilar Lofo announced
    that Ferrari, with immediate effect, will be discontinuing the manufacture
    of their 575 model range, putting all of the production capacity this frees
    into running out the existing forward orders of their 360 range. The 360
    model range will also be trimmed to include only the 360 Spider and the 360
    Challenge Stradale, with all models only being available with Ferrari’s
    racing derived F1 gearbox. Production of the 612 Scaglietti will not be
    affected, but prices of the ultra-luxurious 2+2 have been increased by
    23.000 euros.

    Production of the 360 replacement, the 420 Monza, has also been announced
    with first shipments due before the end of 2004. The 420 Monza is a 2+2
    seater, mid engine sports car based largely on the existing 360 Modena but
    powered by a 4.2 litre Maserati engine. Designed to be a volume production
    sports car, the addition of a small rear seat will enable it to better
    compete against the Porsche 911 line. Prices have been announced to start
    at around 190.000 euros.

    Most shockingly to industry analysts, to reflect Fiat's change in global
    strategy and the desire to build volume and profitability in the Maserati
    subsidiary, all 2005 Maserati Coupés, Spyders and the Quattroporte will be
    branded as Ferraris, complete with the legendary Cavallino Rampante, and the
    Maserati name will be retired. Ferrari president Luca di Montezemolo
    stated, "Enzo Ferrari himself authorized the sale of Dinos as 'Ferraris' to
    increase sales volume and ensure the continued funding of the Ferrari
    Formula 1 team. In order to afford our F1 'dream team' of Messrs.
    Schumacher, Barichello, Byrne, Brawn and Todt through 2006, we must generate
    additional profit from automobile sales. We recognize the power of the
    Ferrari brand throughout the world, and the appeal to enthusiasts.
    Accordingly, the sale of these fast, stylish Italian automobiles as Ferraris
    is entirely appropriate, and we expect that sales and profits will increase
    by no less than 25-30% per annum over the next two years."
     
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  3. Mike360

    Mike360 F1 Rookie

    Feb 18, 2004
    3,346
    Sydney, Australia
    Full Name:
    Mike
    Already seen this April Fools!!
     

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