Academic Survey

Hi everyone!
I’m a Master’s student in Marketing at LUISS Guido Carli University (Rome), and I’m conducting academic research on communication styles and brand perception in the luxury automotive sector.

As part of my thesis, I’ve developed a short anonymous survey (about 3 minutes) to understand how people perceive the brand Ferrari based on different types of narrative communication. Your insights as real Ferrari fans would be incredibly valuable!

https://qualtricsxml2ft63ds3.qualtrics.com/jfe/form/SV_2rgs0WUU8htvCpE

⚠️ Disclaimer: This study is entirely academic and not affiliated with or endorsed by Ferrari S.p.A.
The images used in the survey were generated using artificial intelligence and are purely illustrative — they do not depict real Ferrari vehicles.

If you have any questions, feel free to reply or message me. Thank you very much for your time and help!