All red Ferrari F1 ?

http://www.f1central.net/news/1091815190.html

I really like this idea, an all red Ferrari F1 car like in the old days but it will be Marlboro red instead of Ferrari red.

Do you guys think Marlboro can pull this off?

 

Its a lot of money but it wouldn't surprise me if they pulled it off, look at the BAR team!

 

I think someone at Marlboro must really love motorsport, because I can't see how not having "Marlboro" on the car will represent the brand in anyway to those who don't know about the sponsorship livery agreement. When I (and I'm sure the majority of other people) see the red on those cars, I think Ferrari, not Marlboro.

But if they want to keep throwing money at Scuderia Ferrari, the best of luck to them!

 

I don't get it. Why would anybody associate a red Ferrari with Marlboro?

 

I guess they would continue to use the white triangular logo which everyone recognizes as Marlboro.

 

From what I understand, Marlboro will be the only livelry on the Ferrari F1 cars. Right now Marlboro shares space with Vodaphone, Shell and Bridgestone. After payng the $150 million (approximately) the only logo present on the car will be that of Marlboro.

This serves two purposes:
1. Marlboro does not have to compete with other sponsors to catch the eye of the viewers.
2. The team shirts, jackets, racing overalls will only have Marlboro logo (where permitted) which once again draws to the "potential" customers to associate Marlboro with Ferrari.

I am not sure how well this works for the US or western European markets. But in markets like Africa, Asia and South America where there millions of motor racing fans that tune in to watch F1 or buy Ferrari licensed products (the scale F1 model cars), the association with Marlboro would work pretty well. Sadly it is thegrowing market in the developing world that this campaign will target. Make no mistake, this will certainly pay for itself in increased sales in these developing markets.

 

What you're saying makes sense, still I'm puzzled about whether there is a Marlboro logo/name on the car. Interesting at any rate. Personally I'd rather see Coca Cola use "our" cars for their version of red. I think there was even some talk about that, but obviously it never substantiated.

 

Now even I am confused! Traditionally Marlboro has been on the wing and on the back falf of the car covering the engine. They remove the logo words and keep the logo in countrys that have restrictions. So if the car is all red where does the white logo go? Or do they mean all red not including the white part of the logo?

 

Phillip Morris is huge and they have tons of money. But if they paint the car all red and remove all the other sponsors it will look like the old ferrari cars. However there name is probably going to leave after 2006 anyway. The FIA says no more tobacco sponsorship in the F1 series. So instead lets help the team think of new sponsors. HMMMM how about Coca-Cola? I would say Verizon but there is already Vodafone and they own like half of verizon anyway. I am a team supporter and only buy the red chevron but when they are off the car I will have to find a new way to sponsor the team. Shell gas goes in my car every now and then but I don't drive half way across town to fill up. I have a verizon phone so that is supporting.

All I want to know is who could possibly take over for Marlboro? They are probably the best sponsor in all of motorsports as for wins and great teams.

 

Maybe the color red has a subliminal effect that makes kids and Europeans (the major target audiences, I am not bashing them) want to smoke...

How could they get the 'association'? Maybe make their packaging solid red too, take the name off, and they would just be known as "reds" (like the car). Or better yet, they could put the SF shield on the pack! Hey, the target audience would buy that up!
























BAN SMOKING!

 

Well, the news message is very cryptic and hard to interpret, but I red it as all red, no more white stuff. That's why I don't see how you build the association back to Marlboro unless they come up with an all red package as so cleverly suggested maybe even with the horsey on it?

Instead of banning tobacco - I don't smoke, couldn't care less, but am happy that they're making F1 possible - F1 could simply move to countries where tobacco is allowed as they are kinda doing already.

 

The new F1 Racing magazine has an interview with Tony Purnell of Jaguar which strongly suggests that tobacco advertising is actually preventing large sponsorship dollars from entering the sport. He is certain that there are many corporations that refuse to be associated with F1 simply because image of F1 and cigarettes. Coca Cola was mentioned as trying to work with a major team a few years ago, but withdrew because of the stigma of cigarette advertising being so closely identified with F1.

Purnell felt that once all tobacco advertising was out of F1, there would be a large turn out of companies that had never sought auto racing as an advertising venue, and that the five teams currently being sponsored by tobacco were hurting the chances of the other teams to obtain adequate sponsorship deals.

I think it is obvious that tobacco advertising is on it's last lung (too easy?), and that other sources of sponsorship dollars are going to be mandatory in thre near future. Even the Marlboro strategy has to be seen a short term stop-gap measure. Eventually ALL tobacco advertising will end and everyone will be in the same boat. The teams that react now will probably be better off than those that just suckle tobacco money untill they are weaned by mandate.

My personal preference would be for Ferrari to open a little dialog with Coca Cola. Ferrari red and Coca Cola red look pretty close. Coca Cola is a worldwide company with a stable bottom line and emerging markets in the middle and far east. They seem tailor made to partner with Ferrari.

 

I agree completely. THERE IS NO NEED TO BAN TOBACCO. If you want to smoke, do so, if you do not want to smoke, then you are free to do that. i have never smoked in my entire life and do not plan on smoking ever. So it does not matter!

Thank you, Marlboro, West, British American Tobacco and all the other companies for sponsoring F1. But my relationship with Tobacco companies ends right there.

Coming back to this "all red" Ferrari. I think it means the white logo and words stays there (in countries without restrictions) and the place where other sponsors livelry is positioned simply becomes red.

I am not too worried. The people that run Scuderia Ferrari are much smarter than me. I am a simple "fanatic" of Scuderia Ferrari and Ferrari cars. I don't even think I would protest if they changed the color to all blue or all black. I will still support Ferrari. My message to Ferrari is do what you have to do to stay in F1, make money, build great cars and most importantly win championships!

 

And what about the team shirts, jackets, racing overalls,... ?

 

No I do not think so ... I think it will be 100% red with NO words. Hopefully black wings ... and will look fantastic. I think they are trying to find away to stay in once the ban comes in ???

They will be trying to build the association of red with their cigs.

Do you guys remember the old Benson and Hedges magazine ads. They never said who they were for or what they were for ... but everybody knew because the ads were 'so far out there', and crazy ... I think the only words on them were the 'smoking is dangerous ... etc.' Best marketing I have ever seen ... but I do not smoke

Sacrilege

Pete

 

Sacrilege!!! How can you say that? Ban him right now!!

 

Coca Cola.... Red-white..........Ferrari Red-white

 

Nah. I prefer my F1 Ferraris in red, but if that's not possible so what? GTOs raced in blue and green, F40 raced in blue, white, orange you name it. One of Lotus' most famous cars was the black and gold JPS. Arrows was orange/white at some point and golden at another. The silver arrows from McLaren were red and white etc etc

It's just paint. I rather have a lime green Ferrari out in front with tobacco on it than a clean red one in mid field.

Ok, time for a smoke break...just kiddin.

 

My loyalty lies with the prancing horse logo and the name Scuderia Ferrari. I do not need any superficial red color!!!!! Ferrari is my passion and my religion. My faith does not care about a stupid color!

 

Coke is a joke and Ferrari won't smoke...

Coke is not very likely to sponsor Ferrari, although the match up seems like a good idea, Coke would be more likely to be the official F1 drinks sponsor and charge 3 euros for a 1liter 'small' drink.

Marlboro's money is good, but I don't think that it is purely about money but relationships Ferrari has with gas, oil, and tire manufacturers, that would actually have a bidding war begin for space. A $450m budget is a big goal to meet and even with the upcoming ban, they will skirt it by making a spin-off brand, or simply a car devoid of all logotypes.

One day my friends, microfilm thick LCD's will cover the cars and sponsorship could change by the lap.

Prepare for 'sponsorship malfunction'

 

I don't care who sponsors the car or what color (as long as it's red ) when the money gets to the team and it wins. A lot.

 

I think Phillip Morris (Marlboro) views the situation as all or nothing. They somehow have the notion that if they can't have their logo pasted on the side of the car they can be sneeky and just have the entire car in their logo. I personnally don't get the logic in this, but then again I'm not making the decision.
Their market analysts probably have shown the upper management that such and such a percentage of their brand visibility is from Ferrari and the extra 150 million would be worth it if they could keep themselves associated with SF. This idea of an all red car could just be an idea being thrown around to try to get by the 2006 ban on smoking sponsors.

 

One of the things I like about Ferrari is keeping their original colour despite it´s not logical or practical. They could sell their colour like Lotus did, get more money and win more easily, but they didn´t. Ferrari has survived as the last living legend. Lotus didn´t.

Ah, and don´t forget that those blue 512s and F40s were private entries, not "Scuderia Ferrari" cars.

Of course, your loyalty can lie as you want, nobody is gonna ban you for that, just kidding. But "Ferrari´s rosso corsa" is not a STUPID COLOR!!! You should be banned for saying that!! ;-)

 

Sa noble marque as Ferrari whoring out to the highest bidder gets me a little peeved given the track record of the product being endorsed.

Here is a gallery of F1 fans:

 

eh! you can't win them all.

I am just happy Ferrari are world champions