Americans will still get British built Bentleys | FerrariChat

Americans will still get British built Bentleys

Discussion in 'British' started by tfazio, May 5, 2005.

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  1. tfazio

    tfazio Formula 3
    Rossa Subscribed

    Apr 20, 2004
    1,983
    Michigan
    I think I read a thread somewhere that future Bentley Continental Flying Spur(4 door sedan) was going to be produced in Germany. That is correct but Americans will still get British Built Bentleys. See article below.

    STUDY: German-made Bentleys Not Acceptable to U.S. Buyers
    Date Posted 05-04-2005

    CREWE, England — Some Bentleys will be made in Germany, but American buyers will receive only ones built at the company's historic British factory.

    Bentleys made in Germany won't be sold in Britain either, according to marketing director Adrian Hallmark, as British and American buyers expect a British luxury car to be made in England.

    Customers in mainland Europe — especially Austria, Germany, Holland and Switzerland — are not so partial, and will receive the identical German-made examples of the new Continental Flying Spur sedan. Hallmark said the decision was based on customer research.

    Bentley is looking to shift some production of its new Flying Spur to Volkswagen's underused assembly plant in Dresden, Germany. The Dresden plant makes the slow-selling VW Phaeton sedan, and has excess capacity, while Crewe is at full stretch because of strong demand for Bentley's expanded range. Dresden could provide "temporary overflow volume for a couple of years," Hallmark said.

    Workers in Dresden would handle about one-third of the 170 hours required to make each car. Crewe workers would need more time because they would remain responsible for time-consuming tasks such as engine building and wood and leather work. The first Flying Spur deliveries will go to U.K. customers in June.

    What this means to you: When you're paying top dollar, consumers obviously want what they consider to be the best. The British super-luxuries have an enduring reputation; it remains to be seen if Germans can do walnut-and-leather as well as the Brits.
     

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