Athans Motors Morton Grove, IL | FerrariChat
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Athans Motors Morton Grove, IL

Discussion in 'Chicago' started by norbert, Apr 14, 2014.

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  1. norbert

    norbert Formula Junior

    Jun 22, 2003
    383
    Charlotte, NC Area
    Full Name:
    Norbert Ertel
    #1 norbert, Apr 14, 2014
    Maybe it is only me, but I never knew of this place. They are on "The Profit" on CNBC as I type....
     
  2. spikes360

    spikes360 Formula Junior

    Apr 1, 2013
    420
    Niles, IL
    Full Name:
    Mike
    #2 spikes360, Apr 21, 2014
    I think they just changed their name to AutoNation. On Waugekan Rd. north of Dempster.
     
  3. Daytona Rick

    Daytona Rick Formula 3

    Jan 23, 2005
    1,060
    Windy City
    Full Name:
    Rick
    #3 Daytona Rick, Apr 22, 2014
    They've been there for a while. So what's their claim to fame?
     
  4. norbert

    norbert Formula Junior

    Jun 22, 2003
    383
    Charlotte, NC Area
    Full Name:
    Norbert Ertel
    #4 norbert, Apr 23, 2014
    They were going under with all the money the owner had spent on the upgrades to the showroom, and higher end cars that were priced too high because he paid too much for them. Marcus comes in and invests a lot of money in the business, and he turns it around for some owner ship in the business. They added a lot of lower priced cars to the inventory too.


     
  5. full_garage

    full_garage Formula 3
    Owner

    Feb 15, 2010
    2,241
    Sarasota Florida
    Full Name:
    Jay
    #5 full_garage, Apr 24, 2014
    Actually it's Automatch http://www.automatchusa.com/

    The goal of the guy the show is based on is to create franchisable and scaleable businesses. A local "Highline" dealer is not scalable.
     
  6. Webby

    Webby F1 Veteran

    Sep 12, 2004
    6,821
    #6 Webby, Apr 24, 2014
    I went there when I was looking for my Viper... I remember they had a pristine Aston Martin DB9 that was priced way too high and it was sitting there for more than a year I think. It seems like they're a respectable dealer though, so I'm glad their business was able to be turned around.
     
  7. Dino V

    Dino V Formula 3

    Sep 21, 2005
    1,140
    Chicago
    Full Name:
    Dino
    #7 Dino V, Apr 30, 2014
    Their service department is great. Know many people who get their Audi/BMW/Benz service there and nothing but good experiences.
     

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