http://www.youtube.com/watch?v=J1U4_pHCNQw
Way too much art direction and not enough car. Basically two minutes and fifty four seconds of watching the Creative Director masturbating. Just show us the bloody car having the nuts driven off it and spare us the juvenile Clash Of The Titans CGI. Complete tosh.
I rather liked it. It's not like the car wasn't having its nuts driven off. For a commercial, and not a car review, I think it's perfect.
Well half the time that the car is having its nuts driven off it's not even a real car. On the road as the road crumbles it's a CGI car (a scene ripped directly from the airstrip scene in 2012). I would probably have loved this when I was 14.
Actually it's unlikely that they used a CGI car for those scenes. It's more typical (and substantially cheaper) to have used a real car on the road, and then add on the additional background effects afterward. That's probably why they bothered to actually film the car onsite in the California desert in the first place as opposed to just doing it all on a computer.
I don't think so ... I guess no demo car has came across the pond Edit: P.S. guys in youtube reckon the "cavallino rampante" shape in the clouds at 1:59
Well they did film part of the commercial in California, that's what this was all about: [ame]http://www.youtube.com/watch?v=ni3gE0j29Zs[/ame] Nevertheless, I thought the commercial was well done. We'll have ample videos of the car being thrown around on a track by journalists within a month or two, it's fun to have something a little more imaginative thrown out by Lamborghini.
At least there was no mention of the car improving your chances of picking up women and getting you into overpriced nightclubs.
No, for the most part the shots on the desert are real (one or two look a little suspicious) but the overhead shots where the car is swerving wildly to avoid the crumbling road are almost certainly a real helicopter shot of the road, CGI car and, of course, CGI destruction. One of the rear 3/4 shots in that section looks suspicious too. I do this for a living so stuff like this tends to stand out to me.
are there no winglets on it? didn't see any coming up? and doesn't the front looks a bit high off the ground in the shots? commercial was entertaining
That was a great ad! This one here is an epic ad! [ame]http://www.youtube.com/watch?v=HCiGusVYOgY&feature=related[/ame] Sorry, but that one kills me everytime!!!
Coincidentally I also do this stuff for a living, and there are a ton of ways it could have been done. Remember, in general post-processing can make anything look like it was CGI sourced. Realistically this, as well as the entire 458 Italia commercial could have been 90% done on a computer.
I think most lamborghini commercials are designed with the intent of humor of the stereotype versus being particularly serious. Hence the LP670 commercial with the "no lasers, no guns, etc." and the lp560 "getting girls' numbers, getting into nightclubs." It's certainly a different marketing demographic than that of Ferrari, which is for people who want to race their cars on a track, or in the case of the FF, off-road
Then you should notice how 'synthetic' is the movement of the car when it swerves to avoid the cracks. As for being substantially cheaper, probably not. They would be throwing a ton of CGI at this shot anyway so including the car wouldn't have added that much in the greater scheme of things. Plus they'd have total control over what the car did during some quite extreme maneuvers (and note how OTT the skid marks are). Besides, you could spend and awful lot of money doing repeated runs in a chopper to get it just right. An awful lot of car commercials are either entirely CGI or substantially so these days. Any car you see on screen is just as likely to be CGI as real. And in print it's even more likely to be so. I might be wrong, but it looks like CGI to me. On the other hand, the 458 spot definitely looks like real footage (which, of course, it is). True. Maybe they are taking the piss and I'm missing the tongue in cheek.
The movement definitely has that "too clean" feel to it, but I've seen all kinds of scenes in the past where I thought some movement was "too clean" but it turned out to just be the post-processing. I'm not at all familiar with the car's dynamics though so I figured I'd give it the benefit of the doubt.
I thought the commercial was a little weird but not necessarily bad. What I am not sure of is whether it is targeted properly to the actual demographic that will end up buying this car! But then again, I am still enamored with this this clip and believe it sure would be fun to substitute the Aventador for the Countach! Particularly the segments that start at 2.03 and 2.55!!! [ame]http://www.youtube.com/watch?v=wFB6FfaNQ40&feature=player_embedded[/ame]
..................................................................................I thought the commercial was O.K., pretty much in the style of how all these automobile commercials are now, + i agree with Ferrari SS , i think put the new Lambo in the same scene from the cannonball movie + you will see car sales soar.IMo.
nothing wrong targeting the ad to a teenager gamers .... how many actual owners had a Countach poster in their bedroom ?
