Blockbusters VERY confusing 'End of Late Fees' campaign | FerrariChat

Blockbusters VERY confusing 'End of Late Fees' campaign

Discussion in 'Other Off Topic Forum' started by Poweredbyme91, Jan 10, 2005.

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  1. Poweredbyme91

    Poweredbyme91 Formula Junior

    Dec 9, 2004
    942
    Now in San Antonio
    Full Name:
    Hector Silva
    Is it just me or anyone else think this campaign misleads people by making them think that they will no longer need to turn in movies on time. The commercial shows people dancing around in downtown somewhere "celebrating" "no late fees" but little do they know when they make another trip to Blockbuster they'll be asked to buy the movie. Can anyone explain what Blockbuster hopes to gain from this strategy? I just hate how they make it seem like it's the END end of late fees when it's really all some gimmick to get you turn the movie in late so you'll have to buy it. Maybe i'm missing something. Somebody explain.

    (BTW, heres the FINE print)

    What are the full movie and game rental terms now that BLOCKBUSTER® has stopped charging late fees?

    A: Movie and game rentals are due back at the date and time stated on the transaction receipt. There is no additional charge if a member keeps a rental item beyond the pre-paid rental period. However, if a member chooses to keep a rental item more than a week after the end of the rental period, Blockbuster will automatically convert the rental to a sale on the eight (8th) day after the end of the rental period. Blockbuster will charge the membership account the selling price for the item in effect at the time of the rental. The selling price will be discounted by the amount of the initial rental fee paid by the member at the time of rental. If the member returns the item within 30 days of the sale date, Blockbuster will credit back to the membership account the amount previously charged to the member’s account or the member’s credit card, as applicable, for the selling price of the item, but the member will be charged a minimal restocking fee. All rental items must be returned to the proper BLOCKBUSTER® store. These rental terms are subject to change without notice at any time. Participating stores only. Additional membership rules apply for rentals. See participating BLOCKBUSTER store for details.
     
  2. Ferrari0324

    Ferrari0324 F1 Rookie

    Mar 20, 2004
    3,510
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    Brandon
    Interesting. I thought they were doing it to compete w/ Netflix. Looks like they just wanna screw people over instead.
     
  3. stephens

    stephens F1 Rookie
    Lifetime Rossa

    Feb 13, 2004
    4,647
    Australia
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    Stephen S
    Don't see that as misleading. If you turn the video in more than a week late, you buy it. If you return it within the month, they credit your account minus an admin fee. Gets rid of late fees, but doesn't expose them to people never returning the video. Good, fair solution IMO.
     
  4. Schatten

    Schatten F1 World Champ
    Owner

    Apr 3, 2001
    11,238
    Austin, TX
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    Randy
    I sent a PM to an fchatter to see if some light can be shed on the subject. Hopefully we'll hear a little more on the subject.
     
  5. JaguarXJ6

    JaguarXJ6 F1 Veteran

    Feb 12, 2003
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    Sunny
    This is a great solution unless you're one of those who doesn't like to return things rented or borrowed on time... :D

    Sunny
     
  6. UroTrash

    UroTrash Four Time F1 World Champ
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    Jan 20, 2004
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    I think it is deceitful as well. I think the average user may not be sophisticated enough to understand the risks.
     
  7. Poweredbyme91

    Poweredbyme91 Formula Junior

    Dec 9, 2004
    942
    Now in San Antonio
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    Hector Silva
    Exactly! Im sure tons of people are sitting at home with a rented video 10 days late not even worried about being charged a "late fee". BTW, I think people need to be ENCOURAGED to turn things on time instead of being PUNISHED. Hollywood video has an 'early return' program; basically if you rent a movie and you turn it in within two days you get a $1 credited to your account. I think THAT'S a better idea.

    I love Hollywood video better because of this:

    Employee: Sir, I notice that you have a late return fee on "XXXXXX". Do you want to pay it now or later?
    Me: Can I go ahead and pay it later?
    Employee: Sure.

    And I say that every time I go there and they always give me that response. They're awesome.
     
  8. JaguarXJ6

    JaguarXJ6 F1 Veteran

    Feb 12, 2003
    5,533
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    Sunny
    You're still part of the "problem." Return things on time and you or anyone else won't have to complain about the solution.
     
  9. UroTrash

    UroTrash Four Time F1 World Champ
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    Jan 20, 2004
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    I've not used netflix , and I heard the stock was not doing well, but it seems to me they have a good business model.

    I think the rental store will have market share eroded over time regardless of their gimmicks.
     
  10. BMW.SauberF1Team

    BMW.SauberF1Team F1 World Champ

    Dec 4, 2004
    14,481
    FL
    Can people download (rented downloads) movies to their Tivos and then they self-expire after the period of time? I think something similar to this exists (I don't like Pay-Per-View though), but I haven't heard that much about it. I'd think it would replace the rental stores and Blockbuster would be just online and reduce a crap load of overhead.

    I was also curious during the commercials if someone could keep a movie for a year, but I actually think their terms are fair after reading them. I usually return my movies early anyways and 8 days after is a very long time. I like it :)
     
  11. Poweredbyme91

    Poweredbyme91 Formula Junior

    Dec 9, 2004
    942
    Now in San Antonio
    Full Name:
    Hector Silva
    Im actually pretty good at returning things on time. That's a regular scenario that occurs with me on a video that my brother rented a long time ago which he needs to pay. Nevertheless, I was pointing out how lenient Hollywood video is which is a good thing; it encourages people to rent instead of hesitating to rent at a particular store because of a late fee. Im sure Hollywood video is going to get alot of new customers and more buisness. Like I said, not only are they lenient but they encourage customers to turn in videos earlier by means of crediting $1 to their account for their 'early return'.

    Aside from all of this, my main point is that people are being given the wrong impression that late fees are forever nonexistant. The strategy, I believe, is inefficient and deceitful. Frankly, I just dont think it's going to work and it's going to scare customers away instead. I'll leave it at that, that's just IMO.
     
  12. UroTrash

    UroTrash Four Time F1 World Champ
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    Jan 20, 2004
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    If not now, soon.Gotta be. I heard they have DVDs that self disintegrate after 3 days exposure to air. It's going to be tough business with a lot of loosing technologies. Hard to know what the ultimate winner will be, but I bet it wont be the local late fee generating store!

    I think netflix takes a little planning; how can the ultimate technology not have these features:

    Download directly to your house with out leaving.

    Choice of virtually every movie ever made.

    Totally on-demand, no preplanning needed.

    Cheap or at least competitive.

    No need to return anything so no risk of extra fees.
     
  13. SrfCity

    SrfCity F1 World Champ

    How much is the restocking fee? I think that's a scam right there. This new campaign does not do the consumer any favors and they are just repackaging a new type of "gotchya."

    All these video rental companies are holding on for dear life as the competition is getting stiff i.e. Netflix is being hounded buy Walmart and now BallBuster is doing the same thing. They are nervous as payperview and it's soon improvements will take a serious whack at the rental companies business.
     
  14. JaguarXJ6

    JaguarXJ6 F1 Veteran

    Feb 12, 2003
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    #14 JaguarXJ6, Jan 10, 2005
    Last edited by a moderator: Sep 7, 2017
    Scam? A new type of "gotcha?"

    For those people who get a new rental and something happens, like there's a major accident where innocent beers lost their lives on some dark highway.... or the Olsen twins invited you over for a hot tub paty for instance, waiving the late fee is a great thing.

    We're talking about 8 days AFTER its already due. Shut your pie hole!

    :D
    Image Unavailable, Please Login
     
  15. Gilles27

    Gilles27 F1 World Champ

    Mar 16, 2002
    13,337
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    Jack
    I don't belong either, but everyone I know who joined has followed the exact same progression. At first, they had a huge boner over the format. "I can keep these as long as I want! Then they send me MORE!" A couple months go by, and all of a sudden there aren't quite so many movies they want to see, and they get bitter because Netflix is taking their money for s**tty movies they don't really want to see but order to justify their membership. Or worse, they're not even ordering anything.

    What I think is funny is the new Netflix knockoff for video games. They have to have some sort of limit on how long you can keep it since, unlike a movie that you watch once or twice, a video game you'll play for months!
     
  16. Speed Racerette

    Speed Racerette Formula 3

    May 24, 2004
    1,354
    Dallas, TX
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    She wants Revenge
    Where's that damn flashlight when I need it.......

    Not much I am able to tell you other than what has already been publicly shared about the elimination of late fees. I can, however, tell you that MANY customers were involved in the study to determine what customers like and didn't like about BB - late fees being at the top of the list (many = much more than a hundred and less than 100,000).:) The feedback we received was resoundingly positive on the no late fee policy and developed incorporating what would work and not work from people just like you.

    BB earned $300 million in late fees last year. $300 million of revenue at 100% margin. You can do some quick math to figure out how many rents minus product cost it takes to make that kind of money. Why would BB eliminate late fees? Many of you have already answered that question. It's called competitive edge. All the examples of technology previously listed are all out there trying to cannibalize the rental movie business. In the case, BB is using the avenue of customer satisfaction and doing what the customer's want to maintain it's lead. Many of you have differing opinions on whether it will work or not. That's o.k., we have those internally too. I guess only time will tell.

    It's up to you whether you want to sign the terms of agreeement with BB or any other rental company you would like to do business with, whether it be a movie, a car, or even a lawn mower. Try asking a rental car company to waive a late fee or give you an extra couple of days no charge . For those of you who return what you agree to back on time, this give you the opportunity to take a little extra time. For those of you who were always a day, two or three late, then you save some bucks. For those of you end up keeping it 8 days and still don't make it back before 30 days to return it for credit, then you still end up saving some bucks and you have a movie to boot. 8 days of late fees = more than the current retail price of the movie minus the initial rental fee (which is what you will end up paying for it.) And for those of you who make it back within 30 days and get the refund, the re-stocking fee is less than you would have paid for being even one day late "back in the day" :)

    O.K. time for lights out now. Hope that helps. And now, back to a much more interesting and personally my favorite topic......Ferrari's :)
     
  17. randall

    randall Formula 3

    Nov 2, 2003
    1,352
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    Randall
    I have their movie pass. It's $30/month and you get 2 movies a day. I've kept movies for 2 weeks before and nothing happens. It's kind of like the deal NetFlix has.
     
  18. Speed Racerette

    Speed Racerette Formula 3

    May 24, 2004
    1,354
    Dallas, TX
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    She wants Revenge
    You might want to check with your store the next time you stop in...the 2 out movie pass should be $24.99, the 3 out is $29.99
     
  19. B.M.W

    B.M.W Karting

    Jul 13, 2004
    81
    connecticut
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    george
    **** no wonder my tab is 94 dollars as of today. **** blockbuster i hope they go bankrupt. i have never ever had that much of a late fee ever
     
  20. JaguarXJ6

    JaguarXJ6 F1 Veteran

    Feb 12, 2003
    5,533
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    Sunny
    I have several hundred DVDs, I would be happy to rent them to you and I'll only charge you 1/2 the late fees.

    Would you forget to return a rental car for a month too if you only borrowed it for a week? Some people just don't get it. :rolleyes:
     
  21. B.M.W

    B.M.W Karting

    Jul 13, 2004
    81
    connecticut
    Full Name:
    george
    this is a viscious act by blockbuster. not to mention malitous as well. it was a mistake i made you azzhole. the stupid movies and game slipped into the cracks of back seat and i forgot all about them. the clincher is that i sold the car last week
     
  22. Speed Racerette

    Speed Racerette Formula 3

    May 24, 2004
    1,354
    Dallas, TX
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    She wants Revenge

    Well, folks, this response alone answers your questions about why there are late fees.

    What you are describing isn't just "a" mistake, it is actually your mistake so I having a hard time understanding why you shouldn't be accountable.

    I sure hope no one this board let's you take their car for a test drive.
     
  23. SrfCity

    SrfCity F1 World Champ

    Update: Just learned through a friend that the DVD that is charged to your credit card is credited back to your BB card when you return it, NOT YOUR CREDIT CARD! They charge you $17 - 20 for the DVD/video if it's not returned within the week. So you can see how if your are the type that procrastinates you'll easily rack up a nice charge on your credit card. In addition to the $4 rental charge they get up to $20 extra. Nice little scheme and money maker for 'em ;)
     
  24. UroTrash

    UroTrash Four Time F1 World Champ
    Consultant Owner

    Jan 20, 2004
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    Clifford Gunboat
    BB deserves to go out of business. Is it a publically held company?
     
  25. 134282

    134282 Four Time F1 World Champ
    BANNED

    Aug 3, 2002
    40,647
    California
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    Carbon McCoy
    Um, what if they don't have your credit card number...? What if the renter doesn't even have a credit card...? Since Augustine bought me a DVD/VCR player for Christmas, i've been renting from Blockbuster DAILY and they don't even have my real name... i'm sure they have far too many renters who pay cash for the credit card scheme to be viable...
     

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